The Hoffman Agency

FEBRUARY 1, 2021

The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved. It’s our job as PR professionals, absolutely, to deliver coverage in top-tier publications, but “man with ego” isn’t a media story.

Publicity 36

Publicity How To Agency Pitching 36

Mark My Words

DECEMBER 3, 2020

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. He’s still the face of their cologne Sauvage, definitely gonna get me a bottle to show my support.” Now there is more to lose. It’s possible, but it’s riskier.”

Fashion 60

Fashion Film Newspapers Advertising 60

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. While the below isn’t a completely exhaustive list, you’ll find what I believe to be the most interesting changes that every professional working on – or responsible for – public relations needs to be aware of.

Media 54

Media Newspapers Journalism Video 54

David PR Group

AUGUST 22, 2019

By definition, an encyclopedia is a reference that is backed by facts. Most Wikipedia editors look to strong online sources to back-up what’s published on the site, and they have an affinity for mainstream news sources, like traditional daily newspapers. You have to meet Wikipedia’s definition of notable. –John.

Wikipedia 48

Wikipedia Engineering Newspapers Reputation 48

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

PR in High Definition

MAY 31, 2016

By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. We’ve also seen a few publications get into trouble for not making it explicit that certain links are to advertisers and represent commercial links, rather than purely advisory ones, so it’s not an easy path to tread.

Journalism 48

Journalism Print Newspapers Advertising 48

Mora Communications

OCTOBER 9, 2017

And, although they definitely are, let’s take a look at what other tools can help build a flourishing practice. Advertising can be effective but it can also be costly and unpredictable. A targeted public relations campaign will establish you as the go-to expert in your field. Copyright © Mora Communications Inc.

Radio 40

Radio Newspapers Advertising Advertising 40

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. That in itself could probably be a whole other episode, but I definitely told them that was incorrect. Joining me on this week’s episode is Sandy Young , the vice president of J.

Ethics 51

Ethics Interviews Advertising Advertising 51

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Host : You say yourself that you don't like the Bulgarian translation - public relations. You can't do that sort of thing in a newspaper or on TV. Maxim: Hi, Sasho.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PRSay

JUNE 6, 2017

The award-winning news anchor and actor will serve as the host for the evening, presenting awards to “the best of the best in public relations” at the AXA Equitable Center. Amy Jacques is the managing editor of publications for PRSA. It comes down to telling a story and then putting it together in a way that’s compelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. He is a leading public relations expert with huge experience, having strong presence in many countries all over the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog.

Marketing 60

Marketing B2B Local Customer Service 60

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. Newspapers like the Washington Post are even beginning to hire staff again. Our definitions about journalism have been evolving – content marketing by brands is becoming more important than ever.

Journalism 50

Journalism Report Enterprise Interviews 50

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. I’m a former journalist turned public relations practitioner. I spent the first third of my career working for newspapers. The growing challenge of malformation.

Ethics 92

Ethics Groups Handbook Education 92

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Probably overcoming a misguided definition of success. Jody joins the agency with an extensive background in communications. How can they overcome it?

Enterprise 227

Enterprise Agency Radio Fashion 227

Journalistics

SEPTEMBER 9, 2021

For three years I worked at The Oregonian —a top 25 newspaper. A lot of reporters—definitely not all—are huge procrastinators and work up until their deadline. Reporters can feel undermined as a professional when a press release is more of an advertisement than a news tip. My editor called it “baptism by fire.”.

Report 52

Report Newspapers Pitching Writing 52

Maxim Behar

MARCH 6, 2022

I have been associated with the public relations business almost for the past 28 years. And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. So that was my first touch with public relations.

B2B 52

B2B Communications Media Newspapers 52

NewsWhip

APRIL 28, 2021

There’s definitely a bigger strategy that has to be done from our regional hub, but then we let all the other markets kind of decide what routes they want to take, what tools they want to use, and maybe adopt a methodology as well, because like you said, those markets work differently. David: Yeah. David: Not so much.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

JANUARY 17, 2023

The company also acquired Bulldog Reporter , which used to be an independent PR trade publication. One of its original editors, Richard Carufel, remains on staff and it’s still run like a publication. Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations (2019). Public Relay.

Technology 93

Technology Software Resources Pitching 93

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. Who are the people who have interesting jobs but don’t interact with the public? All our lives we’ve been programmed to think visually, and even though there is no definitive replacement for the written word, we thrive on hearing a story. “In Tell their stories.

Storytelling 120

Storytelling Skype Energy Software 120

NewsWhip

JUNE 23, 2021

Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Brett Lofgren. Talking Points.

Data 78

Data Media Analytics Energy 78

Maxim Behar

FEBRUARY 18, 2024

The term “PR” has sometimes been equated with propaganda and manipulation of the public. People used to meet in hotel lobbies when there were no valid arguments to be set on the “public” table and try to convince one another on matters concerning legislation and regulation. The goal of propaganda is entirely different: to manipulate.

Corporate 59

Corporate Advertising Advertising Government 59

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

PR Fuel

SEPTEMBER 18, 2018

It’s irrelevant to the audience — Different reporters cover different topics, and different publications have different audiences with different interests. It shouldn’t read like an advertisement for your product. Then you should definitely write up a press release, because those are big changes and each one is big news.

Writing 118

Writing Newspapers Report Data 118

Flack's Revenge

JULY 25, 2014

Heather Yaxley recalled a discussion at an industry event: Ian Burrell (Assistant Editor and Media Editor of The Independent newspaper) argued that a problem for PR is that it doesn’t own its public profile and lets this be defined instead by journalists and those we deem aren’t representative of our industry. PR is not publicity.

Education 120

Education Advertising Advertising Newspapers 120

Maxim Behar

MARCH 1, 2021

02.03.2021 Maxim Behar commented on the upcoming parliamentary elections and the public figures seeking an elected seat in the Government in the "Bulgaria in the Morning" show on Bulgaria ON AIR with Miroslav Dimitrov. As for politics, for political parties, and for the people themselves who want to be part of the public space in some way.

Leadership 52

Leadership Agriculture System Social Media 52

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. We’re in a place now of this higher awareness of the public that we’ve been describing. Local health experts were really on the front lines and have become these local influencers, but the pandemic hit some media sectors and mainly local newspapers much harder than others.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 14, 2015

Without further ado, here are Nichole’s answers to how public relations has changed and how she has innovated in this space: How has social changed over the last five years? Instead, we are seeing a shift of social networks becoming an extension of advertising networks. What are the biggest trends in the industry today?

Social Media 120

Social Media Advertising Advertising Healthcare 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

AUGUST 26, 2018

Wall of Newspaper Fronts at Newseum (Washington DC). Few can overstate the danger posed by those who seek to compromise the fourth estate’s Constitutionally protected role to shine a spotlight on the unscrupulous forces working against the public interest. The public exposure led to a reversal of this scheme.

Journalism 38

Journalism Newspapers Media Print 38