ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. With X data, we are going to focus on Y. Compare that with digital advertising, in which.02% Think about how much more of an impact you’ll make when you’ve whittled a 10-slide deck down to 3 slides of impactful data that can help the business immediately.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

Creativity 77

Creativity Study Survey Advertising 77

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Examples of this include: Maps.

Digital PR 62

Digital PR Analysis B2C Examples 62

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

OCTOBER 26, 2016

Former White House CIO Theresa Payton addressed the Internet of Things and how today’s hyper-connectivity to the internet means that a data breach is inevitable. The best way to handle a data breach as a PR professional? The best way to handle a data breach as a PR professional? Cision (@Cision) October 24, 2016.

Conference 120

Conference Internal International Data 120

The Proactive Report

DECEMBER 24, 2015

.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too. Share data and insights. Share data and insights.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too. Share data and insights. Share data and insights.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too. Share data and insights. Share data and insights.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JULY 21, 2018

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” At that time, that basically limited him to email and search advertising. Anyone that knows me also knows I’m a big proponent of measurement. 3 Tips for Effective Infographics: Data, Design and Distribution [UML].

Creativity 64

Creativity Marketing Analytics Measurement 64

Presspage

AUGUST 15, 2017

the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. It works too. Pieces of content. It’s a terrible term, but an important one. >>>

B2B 113

B2B Consumer Marketing Survey 113

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Visual assets like infographics are more expensive.) Analyzing the wrong data. Ignoring freelance talent.

Content Marketing 103

Content Marketing Print Analysis Data 103

Sword and the Script

MARCH 19, 2018

The Data Story on the Hottest PR Trends. Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Click To Tweet. Additional Findings from the JOTW Survey.

Survey 72

Survey Trends Communications Storytelling 72

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. Instant data means less guesswork. Here are three takeaways from the panel.

Strategy 60

Strategy Communications Case Study Data 60

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Marketing tech vendors are enabling organizations to match customer data with third-party data. Advertising and public relations help generate demand at the top of the funnel. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. This is an area that will continue to evolve thanks to our BFF, data.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. In summary, it’s much of what you’d expect a B2B company to have in their DNA.

B2B 60

B2B Marketing Construction Analytics 60

Onclusive

DECEMBER 22, 2017

s clients and advertisers. With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. 3) Multimedia boosts press release views. “A Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . More specifically, Cision Impact Reports track: 1. Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

Shift Communications

JUNE 6, 2016

The way is paid media: digital advertising. Advertising and public relations share a common goal: more attention. Forward-thinking public relations professionals know that advertising and public relations together often generate greater impact than each channel separately. What if your victories lasted longer? Christopher S.

Advertising 60

Advertising Advertising Publicity Infographics 60

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. So their first goal was to have a sizable group they could engage with to gather data. Once they had the data they analyzed it and discovered that they had a large group of fans who were over 50. These 15 skills can lead to success.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? For example, every week on Friday, I like to publish a “Friday Share” post that reviews a relevant industry infographic, SlideShare presentation or YouTube video that I’ve identified during daily reading. Those are two words that have no business on a PR agency’s invoice.

Industry 60

Industry Pitching Survey Twitter 60

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 117

Google Measurement Advertising Advertising 117

Norton's Notes

MARCH 26, 2015

We wanted to encourage people to share their feelings and to do so in various formats, we collated a lot of this and created this infographic and then we worked with the Poetry Society and a couple of experts to create a scientific formula for the perfect verse. Let’s be honest they deserve their weight in gold.

Viral 28

Viral Infographics SEO Social Media 28

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. It is a challenge to keep up. Everyone wants a piece of the cake.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Data is sourced from the Audit Bureau of Circulations.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. We pride ourselves on following the data. We talk about aerosol nanometers of size for measuring aerosols. That’s where the data comes in. Paul: Brilliant. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 29, 2017

Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Data-mining: Analyzing the data collected to find insights. The Top 10 Digital Skills Needed in PR.

SEO 153

SEO Engineering LinkedIn Analytics 153

Beyond PR

MAY 30, 2017

Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. you can benefit a lot.

How To 40

How To Engineering Content Marketing Advertising 40

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Data provides an avenue for communication professionals to tie PR efforts back to business objectives and the bottom line. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106