Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. With no boundaries, everyone wins. Work hard play nice. Create a best place to work. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Flatiron Communications

OCTOBER 10, 2015

As a voracious consumer of media, I’ve found it impossible of late to avoid the barrage of advertising and promoted content touting DraftKings and FanDuel on nearly every screen in my life. Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” And it’s no wonder.

Sports 28

Sports Crisis Management Employee Crisis 28

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Photo by domin_domin/iStock / Getty Images. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. Since Roc Nation expanded into European sport six years ago it has steadily been disrupting the way sports stars are seen and the impact they create. But that has now shifted up a gear.

Sports 60

Sports Government Agency Pitching 60

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Media 113

Media Radio Television Sports 113

Cision

JULY 5, 2016

What are some of the key components of a successful crisis management strategy? So the first step is planning for the inevitable: crisis can and will strike. Once a comprehensive, prioritized audit is completed, we break down each point of exposure into its own manageable plan in the event the crisis occurs.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MARCH 3, 2016

The savviest PR professionals are keenly aware of public perception, whether the focus is B2B tech, packaged consumer goods, or crisis communications. Since public perception is often shaped by what’s said by famous leaders in business, politics, and sports, here’s a quiz to test your PR acumen.

Reputation 136

Reputation Sports Crisis Communications B2B 136

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. A well-thought out communication plan can only take you so far.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

APRIL 26, 2016

Last Thursday, as disbelief spread across the globe and people started processing the shocking news that 57-year-old music legend Prince had died, brands, businesses, sports teams and others shared in the collective grief that filled the social-sphere. The last thing you’d want is a crisis to strike due to lack of thought. Conclusion.

Brand 120

Brand Branding Social Media Sports 120

Deirdre Breakenridge

SEPTEMBER 6, 2016

This class is unlike others in PR, Marketing, and even Advertising classes. I can see this being used not only in the classroom, but for internships as well to help frame certain projects that may be relevant to help a brand, organization, or even a sports team.

Social Media 150

Social Media Exercises Media Resources 150

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 71

Crisis Government Social Media Reputation 71

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 62

Crisis Government Social Media Reputation 62

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia.

Agency 79

Agency Marketing Media SEO 79

Critical Mention

MARCH 6, 2020

Your brand’s face-to-face communication should express a similar tone that your company’s digital marketing and advertising messages share. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Publicity 112

Publicity How To Sports Conference 112

PR for Anyone

AUGUST 25, 2022

All kinds of things you’ve got sports starting. If you’re a chiropractor, talk about heavy backpacks. How should they carry the backpack so they don’t have long term back pain? The opportunities are endless. You’ve got kids starting to drive. If you’re in insurance, talk about that. What does that mean?

Pitching 130

Pitching Media Insurance Insurance 130

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism.

Marketing 74

Marketing Pharmaceuticals Policies System 74

MaccaPR

NOVEMBER 4, 2014

It’s marketing gold for Beats,” Zimmerman Advertising Z Sports & Entertainment agency’s Scott Becher told Advertising Age. Good Lord, Beats by Dre is getting great at sports commercials,” AdAge cooed, after Beats by Dre issued “Game Before The Game.” Source: Beats by Dre Twitter ). million views on YouTube.

YouTube 118

YouTube Brand Branding Crisis 118

Mark My Words

JULY 10, 2015

Outdoor advertising -the oldest medium in the book- brings an aura of the real to a campaign’s digital afterlife. Its legendary mischief department has been keeping the Advertising Standards Authority busy for years with its taste-defying antics. It is an advert for an air purifier by the company Xao Zhu. in media coverage.

Advertising 60

Advertising Advertising Sports Ethics 60

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. What I’m reading in the press and hearing on the morning shows tends to back this up.

Travel 40

Travel Tourism Airlines Hotels 40

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Radio 92

Radio Television Social Media Sports 92

Reputation Us

JUNE 7, 2016

Although my professional career did start as an assistant public relations director at an NPR-based radio station ( KKJZ – jazz and blues, Long Beach, CA), I originally had my sights set on broadcasting ( KNBR – sports talk, San Francisco) or adverting ( Hal Riney & Partners advertising agency, San Francisco).

Publicity 60

Publicity Radio Sports Reputation 60

5W PR

SEPTEMBER 11, 2019

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. Many PR students minor in related fields like marketing or advertising.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Critical Mention

NOVEMBER 13, 2019

According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Use this season to reinvent your PR strategy. Until next time! Critical Mention.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

AUGUST 20, 2020

During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The post Top 7 Communication Resources appeared first on Critical Mention - Media Monitoring.

Resources 136

Resources Communications Education Guidelines 136

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Do you know how to mitigate a crisis in real time? My hobbies outside of work include…sports, video games and being a personal (unpaid) Uber driver to my girls. You aren’t the only one competing for your audience’s attention. How can they overcome it?

Employee 120

Employee Storytelling Content Marketing Leadership 120

MaccaPR

JANUARY 11, 2016

advertising, PR and marketing managers are African-American? 12 Secrets to Protecting Your Brand From Celebrity Scandals From Subway spokesperson Jared Fogle to ex-Jello rep Bill Cosby, 2015 was chock-full of scandalous revelations that left brands (including a certain sandwich chain ) looking for a fresh new taste – and crisis advice.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. If you work in issues and crisis it can be especially acute. Influencer marketing is messy In 2018, the Advertising Standards Authority (ASA) received 352 complaints about influencers.

Government 103

Government Education Print Ethics 103

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition.

Reputation 79

Reputation Employee Case Study Survey 79

5W PR

JANUARY 14, 2019

Ads and other promotions prominently featured plus size models as well as women of color and advertised sizes in ranges not typically featured in other companies’ advertising. Women were told, no matter their size, they would find it at Savage X Fenty; and whoever you are, you are welcome.

Brand 68

Brand Branding Publicity Fashion 68

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition.

Reputation 60

Reputation Employee Case Study Survey 60

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this? We were helping.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Crisis Communications. 9. “Have fun with crisis communications planning. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 45

Social Media Media Storytelling Local 45