ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. But it’s just as important to ask why technology is important to the PR industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

Technology 266

Technology Television Web Social Media 266

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. To learn more about how MMM works and if it might be worth exploring, watch for our second blog on the topic.

Media 243

Media Analysis Measurement Advertising 243

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? So it’s broad, I mean, it’s pretty much everything digital, but I think really at heart trying to change the industry in that way and tackle this big problem. That it’s not that advertising is declining, it’s just that consumers are changing.

Advertising 131

Advertising Advertising Data Reputation 131

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. To learn more about how MMM works and if it might be worth exploring, watch for our second blog on the topic.

Media 221

Media Analysis Measurement Advertising 221

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news.

Twitter 177

Twitter Advertising Advertising Report 177

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Weber Shandwick. WeberShandwick. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Rock the Status Quo

NOVEMBER 26, 2019

I've worked with multiple 7-Figure businesses to help scale their sales in the digital marketing space, Amazon FBA, PR and the health industry. I've also learned the valuable craft of SEO and YouTube SEO along with running paid advertisements that convert. I hope you enjoy them and they help open your mind to more creativity.

SEO 130

SEO YouTube Travel Advertising 130

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Polls to gauge where followers stand on industry trends or common obstacles. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. Our industry has come to despise AVEs because it doesn’t reflect the true value of a high-impact, earned-media placement. A case in point is the brand S’well.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

JULY 18, 2023

Collaborate with influencers in the food and beverage industry who align with the brand’s own values. Experiment with creative and engaging content formats. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic.

Brand 78

Brand Branding Engineering Analytics 78

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. Additionally, collaborations between creators and brands will become more prevalent on social platforms, resulting in creative and engaging branded content.

Video 118

Video Social Media Media YouTube 118

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: With PR as a focus, you have included marketing and advertising into your agency. “Nail the elevator pitch.”. Our plan is to think outside the box for earned media.

Interviews 284

Interviews Radio Small Business Pitching 284

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 110

Video Marketing SEO Social Media 110

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country.

SEO 98

SEO Interviews Blogging Engineering 98

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.

Small Business 158

Small Business Publicity Social Media Web 158

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches. I’d love to connect.:

Pitching 130

Pitching Television Trends YouTube 130

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

PRSay

MAY 10, 2018

With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. We tapped 400 leading micro-influencers in the United States, each with at least 25,000 followers on social media, to get their feedback on the state of the industry.

Brand 126

Brand Branding Guidelines Creativity 126

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!). So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? Industry: Are there specific verticals that you work within?

Marketing 79

Marketing Creativity Advertising Advertising 79

PR for Anyone

SEPTEMBER 16, 2022

So much to consider like the season – it’s fall – what happens in your industry in fall? There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. But get creative.

Pitching 130

Pitching Financial Small Business YouTube 130

Landis PR

NOVEMBER 29, 2021

This blog originally appeared on HMA Public Relations ‘ website. No doubt, doing good work will generate referrals, no matter what the industry. No doubt, doing good work will generate referrals, no matter what the industry. State Bar of Arizona , striking down prohibitions against advertising by attorneys.

Advertising 52

Advertising Advertising Leadership Reputation 52

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign.

Video 62

Video Strategy SEO Engineering 62

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles. The Frictionless World.

Publicity 166

Publicity Analytics Data Advertising 166

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

That may sound ridiculous, but PR is often misunderstood, and we sometimes see candidates drawn to the industry because of a vague interest in “dealing with people” or because “it’s like advertising.” The PR industry is fascinating and ever-changing, no matter what kind of work you’re doing.

Publicity 120

Publicity B2B Fashion Sports 120

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. But our list has more to do with ideas we feel will elevate the industry as a whole. More media respect for the public relations industry. But PR is not a substitute for advertising.

SEO 200

SEO Pitching Agency Exercises 200

Burrelles Fresh Ideas

MAY 7, 2024

Contextual Understanding: Since language heavily relies on context to determine meaning, AI might completely misunderstand industry-specific jargon or cultural references. For example, calling someone a “rockstar” is a compliment in the PR industry. Content Authenticity Statement: 90% of this blog article was written by me, a human.

Analysis 95

Analysis Measurement Data Examples 95

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. It encompasses everything from the language that you use on your main site to the way other sites in your industry link back to you. SERP – Search Engine Results Page.

SEO 211

SEO Tools Engineering Google 211

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Solo PR Pro

MARCH 29, 2022

The regular replenishing of our minds, keeping up with industry trends, and learning new skills is essential to the success of our business. From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. Pull a thread.

Conference 80

Conference Reddit Local Course 80

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Photo by domin_domin/iStock / Getty Images. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Deirdre Breakenridge

MARCH 8, 2017

Nicole is a contributor to Forbes and The HYPE Magazine, and her tips and insights have been published on popular websites and blogs such as PR Daily, PR News, Adweek’s PR Newser, SpinSucks.com, Rescue A CEO, The PR Closet, NutsPR, The Neon Notebook, and more. Sandra is also active in the communications industry and professional community.

Radio 170

Radio How To Community Storytelling 170

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80