Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 60

Ethics Journalism Banking Media 60

Flack's Revenge

DECEMBER 5, 2017

Earlier this year, Lin posted a Profnet about the changing world of PR. Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them. How long have you been in journalism and how did you get started?

Meeting 73

Meeting Automotive Engineering Journalism 73

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. Some of the same duties common in the nonprofit sector often apply to the corporate sector as well.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Dispelling 6 Myths PR Sometimes has about Content Marketing. Most people find independent journalism and earned media to be the most credible source of information.

Study 61

Study Survey B2B Advertising 61

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. The more she read about the PR industry, the more opportunity she saw there. “I

Meeting 97

Meeting Journalism Employee Storytelling 97

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. And, as you think about new content ideas, you need to think about visuals as much as text (even more so, really). What about asking your design team to make face line art out of that boring team shot you want to feature on LinkedIn?

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. Brands vote with their dollars. billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Cision

APRIL 2, 2015

Specifically, will they care enough about the concept to talk about it, share it, create content for it, and yes, possibly even consider buying services from the company? Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. This is a messaging filter.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

PR Conversations

JANUARY 20, 2015

Most codes of ethics are clear about why this is wrong. In many sectors, there are rules about conflicts. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. The result was an all-boats-rise in the advertising market. Far from it.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Try our services.

Survey 96

Survey Industry Leadership Study 96

PR Conversations

JANUARY 20, 2015

Most codes of ethics are clear about why this is wrong. In many sectors, there are rules about conflicts. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

FEBRUARY 16, 2021

57% are neutral about trust in NGOs. 53% are neutral about trust in trust government; and. 51% are neutral about trust in trust media. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”.

Government 140

Government Survey Ethics Media 140

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Or leverage the personal data that people are so up in arms about? What Will It Take for Advertisers to Back Away From Facebook? 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Such conversations emphasize and express concern about AI (artificial intelligence), AR (augmented reality) and ephemeral content (e.g., Artificial intelligence also has the potential to revolutionize journalism.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. Don’t Write Like a (Corporate) Robot.

Writing 144

Writing Study Viral Consumer 144

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. YES, it might be easier … but it’s not more effective for your brand.

Automotive 78

Automotive Media Report Print 78

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. EIKON: The Cost-Effective Challenger Next, Refinitiv Eikon claims second spot in the financial data market with about 20% market share.

Financial 52

Financial Education Analysis Analytics 52

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. My views were a little progressive for the rural Minnesota area where I grew up, so I received my first death threat when I was about 16. I was hooked immediately.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

MARCH 2, 2016

What are you most excited about in your new role as senior vice president in the reputation management practice of Porter Novelli? I am really excited about our point of view on reputation management. What is the biggest lesson about PR you’ve learned throughout your career? Rapid Fire Round. My dream vacation is…Maldives.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s about certain details. It’s all about nurturing and guiding the relationship versus simply contracting an influencer to tell the story. As the only non-profit organization for U.S.

Automotive 245

Automotive Resources Strategy Consumer 245

PRSay

OCTOBER 9, 2017

Think about taking responsibility and adding value. We need to flip the corporate ladder on its side and just invest in people, with each rung as a different project.”. For every meeting, one-fourth should be about data and three-fourths should be spent trying to solve problems.”. “We We need a unity of command in our business.

Conference 125

Conference Leadership Meeting Energy 125

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. 5 and Dec. Obama’s content guys get it.

Journalism 108

Journalism Local Storytelling Policies 108

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. Here are some things I certainly didn’t learn about PR in college. I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies.

Conference 368

Conference Pitching Agency Writing 368

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. About a dozen staffers (made up of journalists, filmmakers and designers) will help launch the new unit, called Courageous. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. It says it has “hundreds of customers…10 of the Fortune 50.”

Internal 147

Internal International Tools Software 147

Maxim Behar

JUNE 15, 2022

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Maxim Behar

JUNE 15, 2022

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 95

Agency Trends Marketing Survey 95