Sword and the Script

FEBRUARY 6, 2018

The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. This year the survey was conducted in 28 countries and obtained 1,150 respondents per country. Other readers liked these related posts: The Future of Marketing Looks More like Public Relations.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 A total of 40.6

Mobile 60

Mobile Survey Marketing B2B 60

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Lowest ranked were digital and traditional advertising. In fact, the opposite is true.

Agency 223

Agency Survey SEO Social Media 223

Sword and the Script

JANUARY 3, 2023

Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways. Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

MARCH 12, 2019

Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content. Content marketing activities dominated the list of highest-rated use cases for AI in marketing. And the technology increasingly exists to do so.

Content Marketing 40

Content Marketing Company System Marketing 40

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

OCTOBER 20, 2020

141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? It’s an older technology but I still find it useful. What is PR? The second option is to set up an email address just for subscriptions.

Resources 119

Resources Publicity Reddit Interviews 119

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Dynamic content and regulations. Jack of all trades.

Communications 122

Communications Crisis Internal International 122

Cision

AUGUST 23, 2017

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The Role of Technology on the Legal Market.

Agency 93

Agency Trends Marketing Survey 93

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Interesting statistic: According to a recent survey, over 80% of journalists said they are more likely to open an email that contains statistical information from a study as a subject line. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. Most of my experience in media relations comes from a B2B technology perspective.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. Content production to grow 25%. “58% 12% said increasing market share. Talk to Us !

Study 78

Study Marketing Brand Branding 78

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Don’t miss these related posts: 7 Statistics from a Survey of Reporters that Gives PR a Glimpse of their Mindset. You can subscribe here.

Software 98

Software Comparison Measurement Content Marketing 98

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Cision

DECEMBER 29, 2017

In a recent survey on 2500+ micro-influencers, 60% believed that Instagram is the best platform for engagement. While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty. Build rapport with influencers.

Instagram 120

Instagram How To Guidelines Facebook 120

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Publishers’ have struggled for a business model in the digital age where most marketing money flows to just a handful companies. Blending editorial and advertising. These are not isolated examples. Talk to Us!

Journalism 64

Journalism Brand Branding Advertising 64

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

NOVEMBER 26, 2018

Staying ahead of the game in a hyper-competitive market is vital to your company’s success. Your competitors are most likely already using influencers in their marketing strategy. According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. Where will marketing invest that budget? The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. “The

Marketing 60

Marketing Survey B2B Study 60

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Influencer Marketing. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. Yep, hundreds. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 96) “Manage the marketing for the organization.”. 115) “Advertising.”. 111) “Spreading the word.”.

Employee 148

Employee Print Writing Survey 148

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: . The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

AUGUST 27, 2019

Consumers will appreciate quality content if it’s in the right place, at the right time. Your strategic approach to the following, among others, will impact the holistic customer journey: Account-based marketing. Content marketing. Digital advertising. Email marketing. Social media marketing.

Marketing 46

Marketing Technology Resources Tools 46

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Sword and the Script

DECEMBER 30, 2017

Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 3) The Future of Marketing Looks More like Public Relations.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

JUNE 14, 2018

As Tisch explained, the rise of content marketing, social media and technologies like artificial intelligence have dominated discussions in an industry that may need to revisit the fundamentals — like being on good enough terms with a journalist that you can actually pick up the phone and have your call answered.

Pitching 45

Pitching Content Marketing Ethics Course 45

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Communications Conversations

NOVEMBER 16, 2018

Social Media Trends – This section talked about the obvious–the latest trends in the social and digital media marketing worlds. Advertise with the Talking Points E-newsletter. What started as a total experiment has evolved into one of my most effective content marketing tactics! What do you think?

Case Study 68

Case Study Trends Social Media Study 68

Sword and the Script

DECEMBER 10, 2019

“Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Note: Professor Moorman also champions The CMO Survey. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119