Contently - Strategy

AUGUST 19, 2020

” Not sure how to get started? A long-term relationship (such as influencers working with you on an affiliate basis, where they receive a commission for referrals) helps establish more trust than just a one-off advertisement. Reaching a new community. Another appeal of patient advocacy is exposure.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Did you know that none of those channels has beaten Facebook in terms of engagement? Using hashtags isn’t only limited to Instagram; you can also use it on Facebook! Twitter, LinkedIn, or Pinterest?

Instagram 120

Instagram How To Guidelines Facebook 120

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. You’ll extend your reach to highly engaged audiences . Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. Paid media is advertising.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook. How to Promote Your eBook. Click Here.

eBook 219

eBook How To Writing Community 219

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization.

Analytics 119

Analytics Content Marketing SEO Data 119

Shift Communications

SEPTEMBER 17, 2014

Once your content is established and SEO is in check, the next step is to share. Facebook and Twitter have great audience insight and analytics tools that can show you which fans are engaging with your brand in addition to a post-level analysis of impressions and engagements. Marketing Coordinator. Tori Sabourin.

Blogging 161

Blogging How To SEO Analytics 161

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Never send out a generic mass email to a list of journalists. Change the tone.

Publicity 100

Publicity Marketing Pitching Google 100

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. The third spike is from our Facebook Page Cost Calculator. Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Louis Gordon , Director of Content & PR, Perimeter 81 .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Konnect Agency

FEBRUARY 10, 2020

If your brand is on a budget and a paid media article doesn’t align with that, consider starting off with social media advertising and boosting. Facebook, LinkedIn, Twitter and Instagram all offer paid media options that are worth exploring depending on the needs and target audience of your brand. Advertising.

How To 72

How To Media YouTube Social Media 72

Remote PR Jobs

SEPTEMBER 25, 2023

Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. To help you effectively execute on all three, we'll walk you through the nuances of each below, as well as some suggestions on how to leverage them for your company.

Media 100

Media Pinterest LinkedIn Case Study 100

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Strategy 118

Strategy Pitching Film Advertising 118

Prohibition

DECEMBER 30, 2018

It’s unsurprising then, that according to HubSpot , LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Gone are the days of LinkedIn as merely a networking site, it is now a content platform bursting with professionals and brands eager to share their thoughts and insights. How to select a LinkedIn audience?

LinkedIn 67

LinkedIn B2B How To Marketing 67

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Facebook [link]. Barbara Rozgonyi on Facebook. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). How have the last few months and this amazing movement for racial and social justice impacted the podcast? ” Do you think it can last?

Brand 118

Brand Branding Marketing Facebook 118

Cision

APRIL 18, 2017

Finally, for each subtopic, think about a specific piece of content you could create. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. In this case, I chose, “How to write blog posts that get read and shared.”. Image source: Spin Sucks). Capture blog post ideas.

Exercises 198

Exercises Google Writing Blogging 198

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. Use images every chance you get.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

MAY 2, 2016

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google.

Mobile 120

Mobile LinkedIn Facebook Google 120

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. This idea makes sense.

Data 159

Data Media Software Viral 159

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Why Facebook?

Video 120

Video Strategy YouTube Marketing 120

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social content is one way to keep your site alive and fresh. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. PS: this is the year of the message board ! You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. Here’s a close look at what quality means in content. 5) The Audience Gets a Vote in Paid Social; Unscripted Marketing Links.

Blogging 107

Blogging Content Marketing B2B Social Media 107

Sword and the Script

MAY 11, 2019

Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value. How to Generate Media Referenceable B2B Customers with a Blog. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. emphasis added].

Study 141

Study Media Relations Media Measurement 141

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content.

Measurement 78

Measurement Publicity Television Analytics 78

Polaris

NOVEMBER 20, 2014

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. He also addressed the Cannes Lions International Advertising Festival. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Landis PR

AUGUST 7, 2023

Micro-influencers are everyday consumers with an active and growing media presence (typically between 1,000 and 100,000 followers) who focus on one social media platform, such as Facebook or Instagram. Authentic and trusted, micro influencers produce a vast amount of non-promotional content geared toward advice and entertainment.

Local 52

Local Instagram Facebook Social Media 52

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? First and foremost, learn how to write. Once you know how to write, practice. Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

MARCH 16, 2021

Finally, we asked marketers what channels are set to be their key focus throughout 2021. We’ve already discussed the need for budgets to work harder and marketing to be more accountable, so it was perhaps unsurprising to see content marketing (23%), integrated marketing campaigns (21%) and paid social media (18%) emerging top.

Social Media 62

Social Media Trends Consumer Video 62