ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

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How To Advertising Advertising Data 241

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? However for the smaller, independent businesses it is likely to have some impact.

Advertising 62

Advertising Advertising Twitter B2C 62

Prohibition

FEBRUARY 20, 2023

With so many options it can be hard to figure out which audience best suits your campaign and how to use the tools on Meta’s ads manager effectively. How to use custom audiences for social media targeting Custom audiences are another tool you can use when building your campaign.

Social Media 62

Social Media Advertising Advertising How To 62

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

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Facebook How To Customer Service Wikipedia 120

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

How To 159

How To Facebook Social Media Advertising 159

Cision

JANUARY 2, 2018

Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms. Their posts, all photos, took the rest of the nine spots.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 110

Advertising Advertising Real Estate Travel 110

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Social Targeting on Facebook / Instagram. The reason for considering them together is that paid content is placed for either platform via the Facebook Ad Manager , Power Editor , or Facebook Marketing API.

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Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

Now, we don’t recommend a 14-day lead time, but the discussion was a wild success, in part because we knew how to accelerate our typical event management template. I posted on the NYC Tech PR Facebook group, for instance, which is a great resource for PR professionals and marketers. Be ready to spend more.

How To 211

How To Television Groups Leadership 211

Onclusive

JANUARY 20, 2020

Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams.

Marketing 195

Marketing How To Measurement Advertising 195

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Respecting the consumer’s time and attention is key when it comes to learning how to most effectively strike a balance in marketing. Consider the option of putting an ad into a viral video on Facebook.

Advertising 76

Advertising Advertising Marketing Viral 76

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

Community 93

Community Facebook How To Web 93

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. HOW TO DISCLOSE. FTC Disclosures 101 for Social Media Influencers.

Advertising 87

Advertising Advertising Guidelines Video 87

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

Cision

DECEMBER 29, 2017

Did you know that none of those channels has beaten Facebook in terms of engagement? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Twitter, LinkedIn, or Pinterest? Build rapport with influencers.

Instagram 120

Instagram How To Guidelines Facebook 120

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

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Agency How To Survey Employee 100

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience.

Social Media 62

Social Media Advertising Advertising Marketing 62

Polaris

MARCH 16, 2016

Last month, Facebook announced a new feature—automated video captions. If you’re an advertiser, and you’re not ready to trust an automated caption copywriter, you’ll have the opportunity to review and edit the captions in the ad creation tool before you post the ad. It’s not difficult to guess why Facebook considers captions important.

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Video Facebook Advertising Advertising 100

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. How do you talk about it and promote it without giving away the keys to the kingdom?

How To 194

How To Wikipedia Engineering Web 194

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta expands partnership with DoubleVerify for advertiser assurance To help with the authenticity of ad placements, Meta has expanded on its already existing partnership with DoubleVerify.

Advertising 62

Advertising Advertising LinkedIn Video 62

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree. A lot huge.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree.

Local 60

Local Facebook Media Government 60

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Native advertising.

Media 103

Media How To Advertising Advertising 103

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Pokemon Go: It’s Not Just for Kids.

Trends 319

Trends Content Marketing Brand Branding 319

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets! Fun, right?

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Facebook Customer Service YouTube Crisis Management 100

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

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LinkedIn Social Media Privacy Advertising 62

Prohibition

JULY 25, 2023

With all this going on, we decided to take a look to see which social media platform is better for advertising. Meta’s Ads Manager Meta (the owner of Facebook) used to run the show when it came to social media marketing, but with constant changes to policies and legislation, it’s not quite the same as it once was. Sign us up!

Advertising 62

Advertising Advertising Social Media Twitter 62

Rock the Status Quo

DECEMBER 1, 2016

Facebook Preferred Audience. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. When users spend more time on their wall, Facebook can show more ads and make more money. Here’s why.

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Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

Facebook Preferred Audience. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. When users spend more time on their wall, Facebook can show more ads and make more money. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook. How can you help your audience win, even if it’s a small win?

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eBook How To Writing Community 219

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

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Facebook Community Advertising Advertising 178

ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Prohibition

AUGUST 1, 2023

This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day. It is a very interesting read and shares what the best advertisers are doing in terms of using their insights.

Advertising 62

Advertising Advertising Print YouTube 62

Cision

NOVEMBER 24, 2015

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. They are asking someone to come over to Netflix and chill.

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Pitching How To Instagram YouTube 120