The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. Points 4, 5 & 6 are all PR skills.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. Points 4, 5 & 6 are all PR skills.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. Points 4, 5 & 6 are all PR skills.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Burrelles Fresh Ideas

JUNE 13, 2023

Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

SEPTEMBER 17, 2019

He loves to talk about marketing AI.). Marketers will likely gravitate toward tracks including: Advertising and brand experience. Enterprise and workplace. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JANUARY 2, 2018

But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

Contently - Strategy

FEBRUARY 22, 2023

User-generated videos User-generated content (UGC) videos, from unboxings to tutorials to reviews, can help build trust in a brand because they come from regular people who simply enjoy the products they’re posting about. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions.

Video 132

Video Strategy Marketing Instagram 132

Cision

OCTOBER 19, 2017

At Cision, our marketing team is all about working smarter. Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for. You can also track results for keywords you use in your paid advertising. Start by Asking: Who Are We?

Brand 208

Brand Branding How To SEO 208

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 82

B2B Social Media Company Marketing 82

PR 20/20

MAY 8, 2019

The Institute reaches and influences marketing leaders with 13,000+ website visitors per month (+54% YOY), and 5,700+ subscribers, growing at 5 - 10% per month. We’re also tracking more than 1,100 sales and marketing AI companies with combined funding north of $5 billion. Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

Viral 116

Viral Infographics Web Content Marketing 116

Sword and the Script

JANUARY 20, 2015

Marketers disagree on needs and metrics – but appear to be doubling down on s ocial media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report which Salesforce recently published. Whole lot of mobile marketing (again). . Social advertising will get competitive. .

Marketing 60

Marketing Mobile Survey Advertising 60

PR 20/20

SEPTEMBER 5, 2018

The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? to learn more about the event and sign up to receive updates. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MAY 13, 2017

Isn’t that sort of like buying an advertisement with an ego? In addition, the good ones are genuinely passionate about the welfare of their audience. That’s according to Aaron Brooks , in a contributed article for The Drum , titled Think big, go small: why influencer marketing isn’t about reach. Give our services a try.

Strategy 77

Strategy Marketing Measurement B2B 77

Sword and the Script

JUNE 10, 2017

It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon. Pay to Play: Why PR and Marketing Should Care About Net Neutrality [UML].

Trends 87

Trends Marketing Mobile Web 87

Sword and the Script

MARCH 20, 2018

And that’s how G2Planet got started in creating technology platforms to manage marketing events. I had a chance to ask him to answer some questions about what he’s learned in event marketing over the years. 1) In the grand scheme of marketing priorities, where do you think event marketing should rank?

Industry 72

Industry Marketing Enterprise Mobile 72

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. If we ALL use reach, and advertising value equivalency in our reports, nobody will get asked the hard question about whether that actually matters!”. It’s not about reach now. It’s not about how many.

Media 73

Media Measurement Enterprise Television 73

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. The assignment was simple: view a painting of a building and discuss what you “know” about the painting.

Marketing 53

Marketing Enterprise Print Film 53

Cision

AUGUST 31, 2015

Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Here’s the blasphemous part of this post: some of the older live-video platforms may be more appropriate for communication professionals and marketers than the most buzzed-about apps.

Video 120

Video Mobile YouTube Enterprise 120

PR 20/20

SEPTEMBER 5, 2018

The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? to learn more about the event and sign up to receive updates. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. About 20% of the social media activity is being outsourced to agencies. in three years.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center? More than just covering the expense of the conference, marketing was seeking to profit from it.

Marketing 60

Marketing Conference Software B2B 60

Waxing UnLyrical

MARCH 31, 2019

Are you confused or concerned about the coming AI revolution? If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. What About Analytics and Reports?

Analytics 65

Analytics Data Pinterest System 65

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing is the thought that every problem can be solved by telling a better story. Marketers have an addiction to storytelling. Marketers have gotten into the habit of using storytelling to solve every problem.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing is the thought that every problem can be solved by telling a better story. Marketers have an addiction to storytelling. Marketers have gotten into the habit of using storytelling to solve every problem.

Storytelling 52

Storytelling Brand Branding Marketing 52

Sword and the Script

FEBRUARY 14, 2017

At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. The first measure came from a business with a marketing automation system implemented. There are few tactics in B2B marketing that lead to such direct effects.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. It’s pretty valuable – any enterprise salesperson will tell you that – but it’s not for sale. Marketing: Investment, Cost or Profit Center?

Marketing 60

Marketing Measurement B2B Content Marketing 60

PR 20/20

JULY 6, 2020

For us, it was more about intentionally guiding individuals so they had the most relevant training for their day to day, and so that we as a collective team unit were able to cover the full scope of the HubSpot platform. Once certified, members of the team audited our marketing program as we would a client’s. Train with the Experts.

Training 72

Training How To Course Software 72

Where the Fishermen Ain't

SEPTEMBER 24, 2013

I fear that this industry about to do it again with poor executions of "content marketing" and its hyperkinetic sibling "real-time marketing.". Consider the following: Every single dramatic advance in media-consumption technology has been about one thing: helping us to avoid marketing.

Advertising 54

Advertising Advertising Community Social Media 54

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. What PR needs is a framework to think about measurement and organize itself to measure. by Frank Strong. Consumption.

Measurement 119

Measurement Analytics Tools SEO 119

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe.

Journalism 50

Journalism Report Enterprise Interviews 50

Flatiron Communications

MAY 2, 2017

Enterprising PR professionals — a phrase I hope is not an oxymoron — might take a page from Product Hunt by considering all the new apps and desktop tools available to them today. GetEmail.io : About six months ago, I received a cold email touting another app/Chrome extension.

Tools 45

Tools Twitter Report Pitching 45

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. The rights issues are not trivial.

Creativity 132

Creativity Enterprise Tools Training 132