wiredPRworks

APRIL 21, 2021

Are you a podcaster or a podcast advertiser looking for podcasting marketing insights? MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks.

Radio 40

Radio Marketing Advertising Advertising 40

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Each year new networks pop up and some go away. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise.

Storytelling 60

Storytelling Radio Print Advertising 60

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. You can use these metrics to measure and report ROI. It definitely resonates with today’s online users. Until next time!

Strategy 75

Strategy Media Analytics Radio 75

Stephen Waddington

JUNE 9, 2020

fundraising effort in a special report. In a special report Stories that matter: Captain Tom Moore , CARMA has set out the story of how this incredible fundraising feat occurred, and the critical role that PR played. No advertising, no sponsorship, no sales promotion or other fundraising efforts. It’s a lesson in life and PR.

Radio 89

Radio Skype Print Local 89

Prohibition

NOVEMBER 16, 2022

Enhanced reporting. Reporting for digital PR campaigns can consist of a number of metrics including links, organic sessions, content reach, and social media mentions from integrated campaigns – providing enhanced reporting for you to demonstrate ROI. Globally, it’s reported that 4.95

Digital PR 62

Digital PR Brand Branding SEO 62

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Use this season to reinvent your PR strategy.

Publicity 74

Publicity Employee Analysis Radio 74

Beyond PR

JUNE 30, 2016

The university radio or TV station. Broadcast media also is branching out more online, so the websites associated with the college-hosted radio and TV stations show the same volume of content that might be prepared for on-air dissemination. The college newspaper. Community college newsletters or magazines.

Radio 69

Radio Newspapers Print Media 69

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 57) “Change consultant.”.

Employee 150

Employee Print Writing Survey 150

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Last year, the U.S.

Television 72

Television Education Groups Community 72

PRSay

JUNE 6, 2017

And then on the consumer side, what does that mean? My first part-time job in radio news involved Saturday and Sunday radio newscasts. But if you can go out to these small council meetings and come back with a story every Monday, then it will prove your ability as a reporter. There’s always something to report.

Wireless 102

Wireless Storytelling Radio Analysis 102

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Understanding who your audience is can help with identifying what type of media they consume. One pro tip is to find individual writers or reporters who specialize in your product or service.

How To 53

How To Writing Guidelines Television 53

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. Today’s most effective PR relies on emotional storytelling to make connections with consumers.

Film 136

Film Local Leadership Radio 136

PR Conversations

MARCH 8, 2016

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. In a report in The Billboard noting the pair had set up “Fem Flackery” (short-hand one presumes for a PR firm!) In turn, I produced a scan of the the book chapter, which I make available here as a pdf.

Publicity 40

Publicity How To Newspapers Radio 40

Deirdre Breakenridge

MARCH 2, 2015

You have radio, TV, video, social media, text, email, and even snail mail. As consumers, we all know that so much more goes into our spending. Consider advertising there. Are they consumers who purchase gently used items on eBay or amazon.com? It’s all about user experience and the connection. Target your promotion.

Enterprise 150

Enterprise Community Education Radio 150

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Music and radio. Family and parenting. Food and drink.

Social Media 233

Social Media How To Insurance Insurance 233

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., We’re entering an age where audiences are not just ignoring, but actively blocking advertisements. There is one commonality in business, regardless of your industry or market. Paid media isn’t what it used to be. million people.

Media 75

Media B2C B2B Nonprofit 75

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Content remains at its roots, exactly that; information, a message – whether its worked up into an old school snappy strapline, or a radio jingle, the content remains.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. But it wasn’t just any old hoodie—this one was special.

Advertising 138

Advertising Advertising Privacy Apparel 138

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. 2 - Surprise! billion bottled water category. 3 - Jamie Lee Curtis Won’t Be Drinking Fiji Water.

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. To answer this question, I turned to Rick Kupchella, who first came to the Twin Cities as a reporter and then anchor at KARE-TV. I worked at KARE 11 for over 20 years as a reporter and anchor.

Brand 48

Brand Branding Storytelling Healthcare 48

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. 2 - Surprise! billion bottled water category. 3 - Jamie Lee Curtis Won’t Be Drinking Fiji Water.

Marketing 48

Marketing Viral Consumer Agency 48

PR Fuel

JULY 24, 2018

Simple Advice: Write Like You Speak, Reporters Will Listen. It obscures and confuses your main message, and it makes your press release blend in with all the other garbage reporters are being bombarded with all day long. Pretend you’re talking to the reporter (or whoever the intended audience is) at a bar. IT DOESN’T.

Pitching 40

Pitching Media Small Business Writing 40

Onclusive

AUGUST 30, 2023

And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders. In fact, a reported 80% of male and 76% of female customers purchase products from brands they recognize.

Brand 195

Brand Branding How To Reputation 195

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Birchbox has a cascade of triggers to perpetuate the consumer relationship. Something else was going on. Who doesn’t want to talk about that?

Energy 120

Energy Viral Storytelling Community 120

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. To a great extent, PR experts need to know the target consumer, their traits, media consumption habits, preferences, everything.

Print 64

Print Social Media Web Television 64

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Regulatory Awareness: Keep abreast of the local regulatory environment, especially laws related to advertising, marketing, data protection, and free speech. And more consumer-related content can be found on Yahoo style / food / travel editorial team.

Marketing 93

Marketing Local Crisis Management Internal 93

MaccaPR

NOVEMBER 30, 2017

Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume. Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. It was a perfect storm of marketing.

Marketing 76

Marketing Consumer Measurement Viral 76

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. That’s the pro.

Publicity 66

Publicity Small Business Advertising Advertising 66

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers.

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

The fourth estate has the obvious advantages of airtime and ink, yet it has been weakened by the fragmentation of its audience, the changing advertising environment, and a general cynicism among the public. Like any other consumer products, they stand for something. How should the press fight back against a media-savvy president?

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. 18) Mike Volpe. The Growth Show.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity. You know the answer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. Appointment TV has seen better days. billion people — logging on at least monthly.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. Appointment TV has seen better days. billion people — logging on at least monthly.

Media 28

Media Mobile Pinterest Journalism 28