Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. It shows no signs of slowing. Not so much.

Video 120

Video YouTube Mobile Advertising 120

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Consumers are no longer content with polished marketing messages and picture-perfect images.

Social Media 86

Social Media Media Mobile SEO 86

Barokas

JUNE 7, 2019

Consumers are savvy and audiences are simply not responding to the same old methods of outreach. With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. And, rightfully so. The key players? Influencers.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising.

Pitching 120

Pitching How To Instagram YouTube 120

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Check it out.

Brand 100

Brand Branding YouTube Social Media 100

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting. Unfortunately, this is the lie that will not die.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Some quick statistics: Millennials turn to YouTube for instructions. Who are the major YouTube influencers in your sector or specialty? Growth in traffic, volume and influence. Variety of platforms.

Video 120

Video Trends YouTube Television 120

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Native advertising.

Media 103

Media How To Advertising Advertising 103

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Stephen Waddington

FEBRUARY 19, 2020

As a direct to consumer marketplace we’re both a partner and a competitor to any underwear manufacturer. Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv We’d also welcome thoughts on the role of mothers in the underwear buying journey.

Pitching 102

Pitching Instagram Agency YouTube 102

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

Presspage

AUGUST 20, 2019

Paid media , like traditional advertising, marketing, and sponsored content. Shared media often refers to social, user/consumer-generated content. Creative “traditional” ad campaigns can secure a lot of earned media. Traditional news and media outlets remain the key way we consume our news.

Media 74

Media SEO Resources YouTube 74

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Cision

AUGUST 11, 2016

Advertising Age Online. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Advertising Week. Creativity Unbound. Given that, ignoring or dismissing it seems massively flawed.”

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

DECEMBER 4, 2018

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Image by ElisaRiva via Pixabay, CC0 Creative Commons.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. The ad itself has been viewed more than 63 million times on YouTube.

Brand 49

Brand Branding YouTube Survey 49

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. Another great thing about experiential marketing, is that it leads to a stronger consumer experience for a brand’s target audience.

Company 96

Company Marketing Social Media Analytics 96

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

Cision

JUNE 29, 2015

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. Marketers, in turn, advertise in the publication that attracts their desired audience. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Solo PR Pro

AUGUST 2, 2022

Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns. ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them.

Education 107

Education Course Nonprofit Resources 107

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. iTunes and YouTube don’t deduce context from audio alone. “The (podcasting) format really lends itself to advertisers. Plan podcast content. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Mindful Marketing

JANUARY 26, 2019

’ Was our pet smarter than one of the world’s leading consumer products companies? Dozens of media, from Advertising Age , to Glamour , to USA Today , have run articles about the ad. A second time through the ad, I noticed more of the agency’s specific creative decisions. It’s not that difficult.”

Video 67

Video Course YouTube Company 67

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Creativity is the only rule. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

AUGUST 12, 2022

Earlier this year, plant-based diet brand, Oatley, launched its biggest ever UK marketing push via a five-part YouTube series which sought to actively promote a healthy plant-based lifestyle. A great way to offer valuable advice to consumers and a strong stunt – who doesn’t love free coffee?! KFC’s Wedding Day Campaign.

Consumer 116

Consumer B2C Creativity Social Media 116

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift.

Privacy 96

Privacy Google Advertising Advertising 96

The Resolution Blog

APRIL 26, 2019

You’ve gone from a creative role to starting an agency from scratch and hiring people. What I didn’t want to do was go from being a global creative director to all of a sudden feeling like I was doing every single role in a business. How has that been? I would say it has been two and a half years of massive ups and massive downs.

Agency 120

Agency Pitching Energy Creativity 120

Shift Communications

OCTOBER 9, 2014

In one minute, the equivalent of all 4 seasons of Game of Thrones is uploaded to YouTube. Bob Stone’s framework is elegantly simple: list, offer, creative. The third and final step in a direct marketing program is the creative. Are you creating content that others want to spend the little time that they have to consume?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. That’s the pro.

Publicity 70

Publicity Small Business Advertising Advertising 70

Sword and the Script

JANUARY 1, 2019

6) Is Creativity a Skill or Talent? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. This is another good piece from the Unscripted Marketing series focused on creativity. The point is advertising is not content marketing. from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. However, for broad consumer style panels, options such as Google Surveys (not to be confused with Google Forms), provide quick low cost research that can be used for basic awareness tracking. This is a question I am often asked.

Google 119

Google Data Government Social Media 119