ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. The power of CTV and OTT advertising was also covered as consumer adoption has grown.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Companies like Bayer, HP, J.P. Advertising Week. IAB NewFronts /PlayFronts.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years.

Creativity 156

Creativity Meeting Advertising Advertising 156

PRSay

JULY 10, 2018

Revelations about Cambridge Analytica arrive at a time when organizations are already making privacy changes to comply with the EU General Data Protection Regulation (GDPR), which took effect on May 25. The regulation has reshaped privacy laws across Europe, and also applies to U.S. Facebook has also updated its privacy policies.

Ethics 249

Ethics Data Privacy Policies 249

wiredPRworks

AUGUST 5, 2017

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. ; These third party sites have separate and independent privacy policies.

Privacy 40

Privacy Policies Customer Service System 40

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

PR in High Definition

MARCH 21, 2018

For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time. At the moment, the privacy page is very granular, but it’s not the easiest page to reach or customise.

Advertising 48

Advertising Advertising Tools Privacy 48

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Right to access : EU citizens may request any and all data that a company has stored about them, free of charge. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

Solo PR Pro

JUNE 12, 2018

The company used the information to micro-target voters in US elections. The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe).

Privacy 40

Privacy Data Ethics Policies 40

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Glaringly obvious brand and company promotion can turn off your audience and detract from your message.It’s far more impressive to focus on insights and indirectly on career achievements. Minimize self-promotion . As a thought leader, your goal is to provide authentic insights into industry trends and business. Develop engaging content.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse?

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. LinkedIn introduces Sponsored Articles LinkedIn has introduced a new ‘sponsored articles’ feature, exclusively available on company pages.

Instagram 62

Instagram LinkedIn Social Media Media 62

Waxing UnLyrical

AUGUST 22, 2012

Clearly, the experiment of Facebook as a publicly traded company isn’t going well, though I think it is still too early to be called a failure. In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. I don’t think the company itself is going anywhere.

Privacy 79

Privacy Facebook Google Social Media 79

Stephen Waddington

FEBRUARY 11, 2020

A new privacy tool provides insight into how your data is shared with Facebook. If Amazon, Apple, Facebook or Google is selling ads against phrases or words that we say out loud I’ve yet to find the option in advertising planning tools. More than 400 apps and sites track my data.

Facebook 141

Facebook Privacy Web Data 141

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130

Media Pitching Privacy Video 130

Sword and the Script

MAY 21, 2019

I help companies rebalance their business development budgets to add paid social and create a more appropriate investment. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. With LinkedIn, that’s especially powerful because of industry, company name, and job title targeting.

B2B 81

B2B Social Media Company Marketing 81

Prohibition

FEBRUARY 18, 2021

Facebook overhauls its privacy setting. TikTok, yet again, made another bold move within the world of social media marketing as they announced their first ever global partnership with creative transformation company, WPP. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Privacy 149

Privacy Technology B2B Data 149

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. One way is to offer the company’s more human face to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Privacy 120

Privacy Technology B2B Data 120

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . Additional areas suggested by Databox were account-based marketing for B2B companies and link-building.

Marketing 113

Marketing Instagram Media SEO 113

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. According to the study: 90% are more likely to recommend that company to friends and family. 66% are more willing to share their data with a company they trust. 66% are more willing to share their data with a company they trust.

Brand 109

Brand Branding Survey Customer Service 109

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. PR gives voice to brands.

Brand 149

Brand Branding Storytelling B2B 149

Bianchi Biz Blog

MAY 8, 2023

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 84

Automotive Report Meeting Radio 84

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. It helps to have a handle on your company’s current standing in the marketplace, its differentiators, and key competitive challenges or threats. Make an action plan.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

They want to know why a company exists and what its brand stands for. Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands. and they’re skeptical of traditional marketing and advertising. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Today it is unrivaled as a digital advertising platform. Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. Facebook watchers talked about a “maturing” at the company.

Facebook 157

Facebook Reputation Mobile Privacy 157

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Internet user growth is slowing (but innovation and competition remain). Activity is stable, but growth is slowing. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Stephen Waddington

JUNE 2, 2018

5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 6 Regulation of social media platforms Internet companies need to consider the unintended consequences of their products and services. Alexa has 30 million installed Echo devices in the US, and 30,000 ‘skills’. #5

Report 92

Report Trends Retail Marketing 92

Flack's Revenge

AUGUST 1, 2018

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. But it is not really fair just to blame tech, as who doesn’t like Free?

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

OCTOBER 13, 2018

Think about the gravity of that proposition given the share of search traffic and ad budgets the company commands. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. I believed the hype. A lot of people did. Then Google gave up.

Google 72

Google Privacy YouTube Data 72

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Broader remit, more engagement across the company.”. Adherence to privacy regulations.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Additional duties. Taking a stand.

Communications 122

Communications Crisis Internal International 122

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. ” I looked at Goggle’s terms of service under “privacy,” and did not see any plain (i.e., Of course they have the right to read your emails, and have been doing so for ten years.”

Privacy 28

Privacy Google YouTube Advertising 28

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?

Advertising 138

Advertising Advertising Privacy Apparel 138