ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. According to the study: 90% are more likely to recommend that company to friends and family. 66% are more willing to share their data with a company they trust. 66% are more willing to share their data with a company they trust.

Brand 109

Brand Branding Survey Customer Service 109

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. I help companies rebalance their business development budgets to add paid social and create a more appropriate investment. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Or use your own email list.

B2B 82

B2B Social Media Company Marketing 82

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. It helps to have a handle on your company’s current standing in the marketplace, its differentiators, and key competitive challenges or threats. PR is all in the timing.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Jack of all trades.

Communications 128

Communications Crisis Internal International 128

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. PR gives voice to brands.

Brand 149

Brand Branding Storytelling B2B 149

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. These are different times. But now we’re all exhausted from content overload.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

OCTOBER 13, 2018

Think about the gravity of that proposition given the share of search traffic and ad budgets the company commands. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. That’s the price of leadership. I believed the hype.

Google 72

Google Privacy YouTube Data 72

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?

Advertising 138

Advertising Advertising Privacy Apparel 138

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Thought leadership.

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. ” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. Marketing Dive: 67% of marketers think digital advertising hurts creative quality.

Creativity 77

Creativity Study Survey Advertising 77

PRSay

MARCH 17, 2021

The court held that the company could not be held liable for the defamatory speech that happened on its platform. In that case, the court held that because the company did some content moderation, they were therefore liable for all of the content that users posted on that platform. Facebook is a multibillion-dollar company.

Instagram 217

Instagram Facebook Government Nonprofit 217

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

And with public confidence in our institutions eroding, we’ve seen CEOs from major companies take on the president and his allies on combustible issues, or even start to try to bridge our national divide. Here are how some top companies are taking a stand on divisive matters in the Trump era. They make the case.

Corporate 149

Corporate Policies Privacy Construction 149

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity. Big or otherwise.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Can you imagine if we no longer tapped into this powerful network of human knowledge?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 98

Social Media Marketing Media Creativity 98

Stuart Bruce

NOVEMBER 11, 2016

But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. All we’re offering are facts and blaming someone else when people are angry, upset and in search of hope, vision and leadership.

Communications 154

Communications Data Policies Twitter 154