Stephen Waddington

JUNE 2, 2018

5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 6 Regulation of social media platforms Internet companies need to consider the unintended consequences of their products and services. Alexa has 30 million installed Echo devices in the US, and 30,000 ‘skills’. #5

Report 92

Report Trends Retail Marketing 92

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Broader remit, more engagement across the company.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Adherence to privacy regulations.”. Additional duties. Taking a stand.

Communications 128

Communications Crisis Internal International 128

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. According to reports on the latest Edelman Trust Barometer, public trust in tech companies has “cratered.” So far, Wall Street isn’t too bothered by the reputation hits.

Reputation 305

Reputation Privacy Data Advertising 305

David PR Group

OCTOBER 26, 2014

The organization has taken a hard line against advertising — it even has a manifesto. (By And last week, it changed its corporate structure, becoming a public benefit corporation with a charter that forbids the company from using ads or selling user data to make money. By the way, can a manifesto be anything but intriguing?)

Privacy 70

Privacy Facebook Advertising Advertising 70

David PR Group

SEPTEMBER 11, 2014

Technology companies have created ways to use the latest techno trappings—but without leaving a digital paper trail. Originally thought of as a clever way to erase a “sexting” trail, the company is popular for sending selfies, funny pics and videos—not just illicit stuff. Let me know.

Trends 59

Trends Privacy Web Reputation 59

wiredPRworks

FEBRUARY 11, 2016

As you learn, you’ll immediately upgrade your skills, update your career options, and increase contributions to your company. Do your customers see you as the company or person you think you are? 7 ways to get started with branding for your company and personally. Shaping your brand's reputation. CLASS PREREQUISITES.

Training 45

Training LinkedIn Marketing Pinterest 45

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. ” Okay. Social Media'

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

JUNE 22, 2021

Google, unfortunately, is developing a reputation for screwing over anyone that is dependent on their services to uphold. In fact, the company claims to have “powered the original FeedBurner email service.”. The company offers a 30-day free trial (which requires a credit card). Check out our services.]. Look easy to switch.

Google 109

Google Tools Analytics Blogging 109

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Companies are responding appropriately to employee reports… …Unless you are Twitter. How companies can address their historical transgressions. Is it ever right to sabotage your company? Privacy, Crisis and Big Data . When is talking about ethics advertising?

Ethics 73

Ethics Sports Employee Privacy 73

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity. Big or otherwise.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Many B2B companies use Tumblr successfully to inform and engage their audience.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Landis PR

DECEMBER 4, 2023

Plus, nearly seven out of 10 business executives favor content written by identifiable author-experts expressing their own point of view, rather than a generic brand voice that espouses neutral company beliefs.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 98

Social Media Marketing Media Creativity 98

ImPRessions - Crenshaw Communications

DECEMBER 14, 2018

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. You couldn’t help but feel bad for him.

Google 170

Google Government Privacy Crisis Management 170