Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. The company didn’t disclose pricing, but you can be certain this will cost significantly more. What to make of it?

Software 121

Software Case Study Advertising Advertising 121

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. What is an Integrated PESO Model? Paid Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

NOVEMBER 8, 2022

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink.

Comparison 154

Comparison Twitter Newspapers Communications 154

ImPRessions - Crenshaw Communications

JULY 12, 2017

JP Morgan Chase pulled its advertising from NBC’s new show to register its disapproval. Some advertisers lent their ears to the complaints as well. The research isn’t definitive, but most studies show that taking a stand amidst controversy does come with risk. So, when should a brand take a stand?

Brand 174

Brand Branding Fashion Advertising 174

Solo PR Pro

SEPTEMBER 22, 2015

The topic of interns versus assistants is the topic of discussion. Dictionary.com defines an intern as: “A person who works as an apprentice or trainee in an occupation or profession to gain practical experience, and sometimes also to satisfy legal or other requirements for being licensed or accepted professionally.”.

Internal 40

Internal International Telecommunications Tourism 40

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. It’s brilliant.

Technology 94

Technology Software Resources Pitching 94

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups. Advising management.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The bottom line? The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. While advertising can support such endeavours, the driving force is usually public relations. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. It’s not about you, your company or products.

Government 139

Government Survey Ethics Media 139

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., company website, blogs). What is Native Advertising? Native advertising seamlessly blends with the surrounding content on a platform. Extended PR Definitions for Professionals 29.

Viral 52

Viral Crisis Communications SEO Reputation 52

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Should companies hire public relations people internally?

Interviews 100

Interviews Publicity Technology Social Media 100

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Owned content. The Solution.

Data 92

Data SEO Guidelines Advertising 92

Cision

APRIL 5, 2017

Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. Richard, what advice have you been giving companies? Rallies against Kellogg’s after it pulled its advertising from Breitbart. For companies the last two weeks of the Presidency was very complicated.

Report 225

Report Media Advertising Advertising 225

The Proactive Report

MARCH 1, 2016

A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. I think Don would be disappointed that so few companies are doing it, but it is starting to happen. Q1a: Do you have any numbers on how many companies are doing it now? Get consensus on a definition of success.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. I think Don would be disappointed that so few companies are doing it, but it is starting to happen. Q1a: Do you have any numbers on how many companies are doing it now? Get consensus on a definition of success.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups. Advising management.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. It was lauded by the media and politicians alike.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. Marketing Dive: 67% of marketers think digital advertising hurts creative quality.

Creativity 78

Creativity Study Survey Advertising 78

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

ReimaginePR

AUGUST 15, 2016

Online advertisements. Do an internal launch. Host a company-wide party for your employees. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. Rebranding is tough work, and something you definitely need help with rolling out. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

PR in High Definition

MAY 26, 2021

So, when everyone could do with a little hug, how can comms and marketing teams help show their company cares and give a little something back? Any comms or marketing professional knows that word of mouth is still one of the most powerful tools out there – especially as we’re becoming increasingly sceptical of marketing and advertising.

B2B 62

B2B Banking Corporate Internal 62

Contently - Strategy

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Internally, our number one customer is our sales team and the account management team.

Brand 118

Brand Branding Marketing Facebook 118

Solo PR Pro

MAY 8, 2018

Direct advertising. Internal communications. Today, we have an even broader definition of “Solo PR Pro.” Solo PR Pros work with SMBs and Fortune 100 companies. Some have local practices and others are international. In 2008, we shared that Solo PR Pros can be involved in: Business consulting.

Public Affairs 40

Public Affairs Internal International Community 40

MaccaPR

JANUARY 4, 2018

No really, do they absolutely adore working for your company? One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms.

Agency 0

Agency Advertising Advertising Leadership 0

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. You could say something like, "That outfit is unique and it definitely makes a statement.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stephen Waddington

NOVEMBER 21, 2018

In his organisation’s anniversary letter to business leaders he called companies to account on their societal impact. Society is demanding that companies, both public and private, serve a social purpose. Facebook said organisations have yet to be convinced to adopt this within advertising campaigns.

Publicity 120

Publicity Analysis Measurement Tools 120

Polaris

JANUARY 6, 2015

And, assuming your circulate the brief to internal decision-makers for input, a written PR brief means everyone on your side of the table is aligned with the goals and PR measurement metrics. Begin with a few sentences about your company, your brand and the project. Share your advertising, promotion and social media campaigns.

Writing 100

Writing How To Measurement Advertising 100

Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. So that's how I decided to quit journalism and start my own company. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84