Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Featuring celebrities in advertising or with partnerships can enhance a brand, and has always been a high-impact marketing tool. Being the Face of a Brand.

Creativity 52

Creativity Brand Branding Product Launch 52

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service. For more Digital PR Tips subscribe to our newsletter.

Digital PR 246

Digital PR Reputation Employee Energy 246

Mark My Words

OCTOBER 13, 2022

Prince William gave the BBC a lashing over the deceptions employed by Martin Bashir to win the confidence of his mother, Diana, and demanded that the notorious Panorama interview never be shown again. Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok (inews.co.uk).

Social Media 60

Social Media Interviews Media YouTube 60

Prohibition

JANUARY 20, 2021

With that in mind, here’s 16 reasons why you should consider hiring a PR company : 1) It allows you to stay relevant. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Some people can be amazing at production, some are press office pros and some are creative powerhouses.

Company 62

Company Software Crisis Management Agency 62

5W PR

APRIL 11, 2023

Going public is a major step for companies. Companies can do this by attracting attention to their stock. Hosting an IPO event A new IPO event is a perfect way to spark attention and interest in the company’s stock. Leveraging Social Media Companies can leverage social media to build up buzz for an upcoming IPO.

Publicity 88

Publicity Financial Banking Social Media 88

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Lots of companies host open houses, which means another one is more of the same in a sea of sameness. Give break out sessions on networking strategies, interview skills and career planning. 2) Think creatively: guerilla recruiting tactics.

Resources 77

Resources Creativity Publicity Local 77

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! Clutch analysts interview prior clients of service providers over the phone. We’ve Built a Reputation!

Advertising 40

Advertising Advertising Agency Marketing 40

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! Clutch analysts interview prior clients of service providers over the phone. We’ve Built a Reputation!

Advertising 40

Advertising Advertising Agency Marketing 40

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Polish the company story, but don’t lose authenticity. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. But it’s often simply because the company is unprepared for the opportunity. Some of the best company stories involve a little benign risk-taking. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. So what was your favorite campaign? and surprised when the client says that the campaign is off target.”.

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. But PR is not a substitute for advertising. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. After, interviewing about 50 women, I’m well on my way.

Creativity 150

Creativity Trends Agency Technology 150

Deirdre Breakenridge

NOVEMBER 11, 2019

Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. The company even did a blog post about how important feedback was to them by detailing their inspiration for past episodes, indicating that much of it came from listeners, coworkers, businesses and PR firms.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. However, in PR, there are also many myths (alternative facts?)

Advertising 147

Advertising Advertising Pitching B2B 147

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B PR pros strategically work with the publications and influencers who make a difference for their companies — regardless of how well known they might be to the general public.

B2B 120

B2B B2C Product Launch Creativity 120

Critical Mention

FEBRUARY 22, 2019

Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

That may sound ridiculous, but PR is often misunderstood, and we sometimes see candidates drawn to the industry because of a vague interest in “dealing with people” or because “it’s like advertising.” Anyone who wants a job with a company has to be familiar with it, at least in a cursory way.

Publicity 120

Publicity B2B Fashion Sports 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

Maxim Behar

JANUARY 1, 2022

The communication expert Maxim Behar shares in an interview for Manager magazine what are the most important elements in the PR profession, what role traditional and social media play today, how to use them successfully and what challenges do experts face in Bulgaria. In our business, PR creativity is everything.

Creativity 52

Creativity Ethics Instagram Social Media 52

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. What’s the #1 Hispanic Marketing transgression?

Insurance 74

Insurance Insurance Interviews Marketing 74

ImPRessions - Crenshaw Communications

JUNE 28, 2016

The companies we work with tend to lay out product roadmaps that include iterations and updates on existing products. The chances of generating coverage are far better if there are other companies in the same or similar space, particularly in a new or unproven category. Is programmatic TV advertising reaching a tipping point?

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

APRIL 27, 2016

For a technology startup company, good public relations can go a long way. Principals of early early-stage companies don’t always recognize how to deploy PR to maximum effect. If fundraising is a priority, stick to tactics and media outlets and events that reach VCs and analyst companies and forget about customer acquisition.

Local 120

Local Interviews Agency Technology 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Bodega’s botched branding.

Corporate 149

Corporate Viral Community Crisis 149

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Generating credibility for the brand message.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. Snapchat can build two-way conversations and quick interviews with experts and influencers. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food.

Video 120

Video B2B B2C Survey 120

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more.

Agency 52

Agency Local Newspapers Interviews 52

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. One StoneArch client mentioned on your website surprised me – Best Buy. That consumer electronics retailer is not a brand associated with healthcare.

Agency 54

Agency Healthcare Interviews Insurance 54