Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Prohibition

NOVEMBER 30, 2020

Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. We’ve taken a look at what Reels can offer from a social media marketing perspective and why brands should be investing in getting this right.

Instagram 62

Instagram Social Media Fashion Media 62

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now. ” What comes up?

Media Training 68

Media Training Training Social Media Media 68

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

5W PR

DECEMBER 26, 2019

COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Many respondents said they will be spending more money on ads because of social media restraints, with Facebook and Google among the platforms cited.

Marketing 113

Marketing Instagram Media SEO 113

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). But, it’s definitely true. 3 – Social audio is still new. What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JANUARY 21, 2017

The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. Some of the monitoring tools designed around social media, provide storage for just a few months of data. The click fraud in online advertising for example, sophisticated and frightening.

Social Media 60

Social Media Crisis Marketing Media 60

Karen Freberg

FEBRUARY 12, 2018

One of my favorite people in social media came to class. What I really appreciated about Jason’s talk today for my advanced social media class was on the subject of personal branding. Jason, who is a thought leader and professional in the social media industry, definitely has a personal brand.

Social Media 47

Social Media Brand Branding Media 47

Sword and the Script

MAY 11, 2019

This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Specifically, the impacts of traditional earned media events on sales drop by 21% (new) and 23% (repeat) when online community activity cannot affect the other media variables.

Study 139

Study Media Relations Media Measurement 139

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. It’s their online spokesperson(s).

Brand 100

Brand Branding Community Wikipedia 100

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. It aims to communicate with these groups to create a favourable overall company image.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Victorious PR

FEBRUARY 6, 2023

Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. According to PRSA , PR (public relations) is a strategic communication process that builds mutually beneficial relationships between organizations and their public.

Real Estate 52

Real Estate Small Business Local Reputation 52

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Karen Freberg

JULY 19, 2018

This is actually going to be part of the discussion I am going to have next month on an influencer PR/Advertising panel at AEJMC (will make sure to share the slides as soon as I present with you all). This is also something I have addressed in my new social media boo k. It’s all about evaluating this case by case.

Community 46

Community Social Media Fashion System 46

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Direct advertising. Integrated Marketing Communications (IMC). Internal communications. Social media consulting. Today, we have an even broader definition of “Solo PR Pro.” Event planning. Fundraising. Government relations. Promotions.

Public Affairs 40

Public Affairs Internal International Community 40

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Utilize Social Media. An editor at Forbes would definitely ignore my phone call, but he would be more inclined to interact with me via Twitter. Do you have a great community building strategy?

Strategy 105

Strategy Pitching Twitter Community 105

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Good PR most often occurs over the course of time – it’s not a short-term deal.

Measurement 60

Measurement Course Advertising Advertising 60

Ishmael's Corner

DECEMBER 7, 2014

With extensive use of its Whitehouse.gov website and its fluency on social media, the administration can get its message out on its own terms, bypassing the middlemen and women.”. Those dollars that otherwise have come their way are now earmarked for owned media. But Obama is the first president to serve in the Age of Twitter.

Journalism 108

Journalism Local Storytelling Policies 108

Contently - Strategy

AUGUST 19, 2020

Reaching a new community. Many advocates have developed sizable followings on social media. Health Union , an online health community of writers that also offers clinical trials services, is another good resource. Another appeal of patient advocacy is exposure. And rightly so.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Stern + Associates

JUNE 25, 2014

Instead, consider leveraging emerging thought leadership platforms such as Medium , a new collaborative community that cultivates a captive audience around certain themes and topics. Another buzzword swarming around this year is “native advertising.” Online advertising platforms can include search and display advertising (i.e.

Leadership 81

Leadership Strategy Energy Advertising 81

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. Social was just breaking out. Part of that involved thinking about new ideas.

Case Study 68

Case Study Trends Social Media Study 68

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. ANNOTATIONS [ + ] ANNOTATIONS 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Every message it shares contains a little bit of heroism, from its marketing material to the way Nike portrays its chief executives as trail blazers and community leaders. There needs to be a definite reason why you choose to share a specific aspect of your story.

Brand 156

Brand Branding How To Storytelling 156

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Konnect Agency

MAY 21, 2020

Authenticity : Your actions and words need to match your beliefs and values – that is the definition of authenticity. Brands must show they there for their customers and their communities and make sure every action reflects that. This may mean sharing photos on your social media platforms of your staff who you are grateful for.

Brand 40

Brand Branding How To Community 40

Communications Conversations

FEBRUARY 2, 2016

Mark Schaefer’s blog is one of the better independent blogs covering the social/digital world–but only when Mark posts. Mark Schaefer’s blog is one of the better independent blogs covering the social/digital world–but only when Mark posts. The guest/community bloggers posts? And, that’s a shame.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JULY 31, 2015

Hence the parallels between “PR” and “publicity” and “media relations.” ” Then the Internet and social media came along, and all of a sudden people weren’t getting their news just from the news. How social drives content. Nothing new so far. So clearly ads work.

Mobile 40

Mobile Advertising Advertising Facebook 40

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. What about you?

Viral 40

Viral Marketing Web Big Data 40