ImPRessions - Crenshaw Communications

JUNE 27, 2022

But tools like press releases and feature story placements are just the beginning. Brands get creative on social channels. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. Here are five ways to amplify PR efforts. Social media adds value.

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Today, marketing and communications teams are being asked — over and over again — to do more with less.

Technology 266

Technology Television Web Social Media 266

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Buchanan PR

MARCH 8, 2023

Since the app doesn’t feature sponsorships or advertisements, communicators must get creative if they want to utilize it. If a brand isn’t authentic or transparent in its communication on BeReal, it could face backlash from audiences who joined the platform for a break from sponsored content.

Communications 73

Communications Social Media Strategy Instagram 73

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts. Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

Stern + Associates

JANUARY 20, 2017

The post 5 Digital Tools to Capture Your Creative Marketing Ideas appeared first on Stern Strategy Group. Marketers and comms pros are ideas machines. It’s what we do! But let’s face it. How many of our ideas are merely forgotten thoughts, fleeting nuggets of a concept, if.

Creativity 48

Creativity Tools Marketing Groups 48

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. The post Social Media Tactics To Leave Behind In 2021 appeared first on Crenshaw Communications.

Social Media 323

Social Media B2B Media Video 323

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. Tracked changes, while useful, is also a good illustration of why and where traditional collaboration tools can go awry. A Creative Press Release for B2B Tech. The B2B Advantages of Working with a Boutique PR Firm.

Creativity 61

Creativity Infographics B2B Corporate 61

5W PR

OCTOBER 24, 2019

Not only will this allow businesses to provide better and more optimized customer service, but it will also encourage business owners and page managers to spend more time on the social networking platform as well as spend more marketing budget on advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

Tools 136

Tools Publicity SEO Measurement 136

Cision

OCTOBER 27, 2015

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. How communication and marketing professionals can use the new Facebook Search: This makes hashtagging for your public posts hyper-relevant. Twitter Polls.

Social Media 120

Social Media Tools Reddit LinkedIn 120

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

PRSay

OCTOBER 16, 2023

“As your career progresses, what will determine what you’re able to do will not be how smart you are, but your accumulation of a tool kit that you can wield as you go through your career,” said David Epstein. There’s a lot of zigzagging and doing different things by which people accumulate that tool kit,” said Epstein. “We

Training 105

Training Creativity Tools Mobile 105

Communications Conversations

JUNE 30, 2016

They’re continuously releasing new advertising products. So again, why are fewer brands adopting Pinterest as a key social media tool? Less participation by brands means fewer people have experience with the tool. I find that curious–don’t you? After all, Pinterest is still growing at a pretty significant clip.

Pinterest 97

Pinterest Social Media Tools Media 97

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Even within a sector like ad tech, a publication may have a journalist dedicated to the entire programmatic advertising beat, while an analyst house will have someone specifically dedicated to demand side platforms (DSPs) alone. Additionally, PR teams need to get creative about staying top-of-mind with analysts.

Wireless 309

Wireless B2B Report Media Relations 309

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. Automation and other tech tools can make editing, posting, and tracking a breeze.

Publicity 256

Publicity Brand Branding Storytelling 256

Konnect Agency

MARCH 31, 2020

1 Be Very Realistic as You Take Stock of the Situation: Before diving into a communications plan of attack, it is important to take note of the current realities of how day-to-day life has changed and how this change has dramatically impacted the news that is being shared and the content editors are seeking. . #2

Communications 69

Communications Crisis Communications Crisis Social Media 69

Prohibition

AUGUST 3, 2023

Platforms like Snapchat and TikTok have capitalised on this trend by offering consumers a seamless vertical video experience, allowing friends to communicate across the platform using only a vertical video format. Brands and content creators will leverage these tools to create authentic and engaging connections with their audience.

Video 118

Video Social Media Media YouTube 118

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

Small Business 158

Small Business Publicity Social Media Web 158

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. Detailed targeting allows you to advertise to people based on Facebook’s pre-set categories, typically including details like location, age, employer and interests.

Advertising 36

Advertising Advertising B2B Facebook 36

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” Hammer is a tool. .” Neville G.

System 78

System Technology Banking Community 78

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Hints at Cooling Tools and Tactics? 67% said thought leadership.

Survey 74

Survey Trends Communications Storytelling 74

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. A great data divide.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MAY 26, 2016

Predictions, warnings, and optimistic expectations about the future of PR and communications abound. In the age of data insights, nothing will escape the reach of precise measurement tools. In 10 years it won’t be unusual for PR to have its own data science experts to develop new tools and metrics for showcasing the value of PR.

Viral 136

Viral Creativity Advertising Advertising 136

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

Communications Conversations

NOVEMBER 16, 2022

Those are tools we use to do the social media and social media marketing you listed at the top! Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Proactive communication is just as important as recap communication as well. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52