prTini

FEBRUARY 3, 2015

Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram to build a community of supporters and brand advocates. Part of our online strategy included advertising on Twitter.

Case Study 28

Case Study Study Twitter Advertising 28

Melissa Agnes

AUGUST 14, 2014

For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. The study evaluated how many of these organizations actually had a Facebook page dedicated to CSR and then, of them, what the engagement was like from fans and followers.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Waxing UnLyrical

NOVEMBER 8, 2011

Apple doesn’t play on Facebook or Twitter. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. One brand has benefited for years from this lack of control.

Case Study 74

Case Study Study Brand Branding 74

Shift Communications

JANUARY 28, 2016

Let’s see how Facebook closed out 2015. Facebook’s overall growth slowed, quarter over quarter, to just under 3%. billion people, at 1.591 billion: Note the brown line below: the only region which showed monthly active user growth was Facebook’s European division. Hover over any data point to see exact numbers.

Mobile 60

Mobile Facebook Social Media Instagram 60

Remote PR Jobs

SEPTEMBER 25, 2023

While owned media content can take on a variety of forms -- blog posts, case studies, whitepapers, etc. -- the primary goal of this content is to continue providing value to leads as they move down the funnel. Owned Media Owned media is content you’re in full control of.

Media 100

Media Pinterest LinkedIn Case Study 100

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

5W PR

AUGUST 13, 2021

With consumers becoming less trusting of advertising and corporations, they have switched to trusting individual people a lot more, which often also means trusting the person behind the business. In fact, the company can also be used as a major talking or a reference point in case studies or examples for new content.

Case Study 88

Case Study Social Media Instagram Consumer 88

Communications Conversations

NOVEMBER 1, 2017

Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days. Friendfeed launched (and was subsequently acquired by Facebook a couple years later). YouTube was just two years old! And to do harm.

SMB 99

SMB Social Media Case Study Marketing 99

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Facebook [link]. Barbara Rozgonyi on Facebook. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Instagram [link]. wiredPRworks.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JULY 20, 2021

Customer case studies, testimonials and reviews. Typically, B2B audiences are on LinkedIn, but depending on your industry or location they may prefer Facebook. Paid advertising. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting.

B2B 174

B2B Company Marketing SEO 174

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. “Discover the best social media marketing techniques from the world’s top experts.”. Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook? Just think about your inbox for a second.

Blogging 183

Blogging Comparison eBook Case Study 183

The Stalwart Blog

OCTOBER 28, 2016

My team and I boosted the site and YouTube video through a series of Pay-Per-Click advertisements, including Google AdWords, Facebook/Instragrm ads and posting on Twitter and LinkedIn. This serves as a good case study for those who find themselves in a situation where their name is muddied for reasons outside of their own doing.

Case Study 60

Case Study YouTube Google Video 60

Cision

APRIL 4, 2016

A case study published in Harvard Business Review of Purina Puppy Chow’s viral “Puppyhood” video (embedded below) reinforces this finding. Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used.

Viral 120

Viral Journalism Advertising Advertising 120

Public Relations Sydney

OCTOBER 12, 2014

As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. Case studies Case studies are short explanations of a project or issue your charity has worked on. Case studies also help to explain how the money from donations is used.

Case Study 90

Case Study How To Study Pitching 90

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. Facebook Blueprint Educators Portal. The only thing to note here – which Facebook is working on – is the cost of the exam for students to take.

Education 59

Education Social Media Media Resources 59

Stephen Waddington

FEBRUARY 10, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? That’s great for listeners for not so good for creators or publishers.

Viral 68

Viral Journalism Analytics Case Study 68

Waxing UnLyrical

APRIL 12, 2018

It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. We do content marketing and social media and paid Facebook ads and native advertising and email marketing and media relations and influencer relations and contributed content.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. The Christmas advertisement delivered 0.3%

YouTube 28

YouTube Advertising Advertising Television 28

PR for Anyone

SEPTEMBER 8, 2022

But, if you are on Facebook or Twitter, you can pin it for a while. So here are some ideas of what to do with your most recent media appearance. Obviously, you want to put it on social media. If, only if, you’re not going to be on all platforms, I know that. Let people, as soon as they come to your site, they’ll see it.

Media 130

Media YouTube Video Interviews 130

Communications Conversations

JANUARY 29, 2016

Facebook, Twitter feeds). Snapchat seems finely keyed in to the user experience right now–much like Facebook was 4-5 years ago. Advertising and promotion options will come–but right now, they’re either very expensive or just don’t exist for most companies. Advertising options will come–in time.

Brand 60

Brand Branding Case Study Facebook 60

PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. You write and publish whatever content you want on Facebook, Instagram, and Twitter. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Don’t confuse urban and rural poverty.

Social Media 119

Social Media Conference Media Corporate 119

prTini

SEPTEMBER 26, 2014

15 New Facebook Advertising Statistics. Pinterest to offer targeted pins, tracking for advertisers. Want more PR case studies delivered directly to your inbox? Kraft Says It Gets Four Times Better ROI from Content Than Ads. 6 Best TED Talks for Communicators. 3 PR lessons from Beyoncé. S ign up today !

Pinterest 50

Pinterest Communications Case Study Advertising 50

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! So stay tuned to our Facebook page for more info.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Communications Conversations

MARCH 30, 2017

27, Annette’s husband, Brad, started ranting about the firing on Facebook. On March 21, he posted a comment on Cracker Barrel’s Facebook page asking why his wife was fired. ” Ability to show patience–and ride it out.

Social Media 60

Social Media Crisis Media Case Study 60

Communications Conversations

FEBRUARY 2, 2016

And, I routinely find the articles fairly insightful–like this recent post about video ads on Facebook that cater to auto-play. Only if you need high-end Facebook ideas/help: Jon Loomer. On the flip side, I’m kinda sad to note Convince & Convert here as a blog to check in on only once in a while.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

prTini

AUGUST 29, 2014

Turns Out Facebook Isn’t a Good Place For Discovering News After All. How a Mid-Air Fight Became Great Advertising. Want more PR case studies delivered directly to your inbox? The Best and Worst Real-Time Marketing From the Emmys. Publishing on LinkedIn: Best Topic, Length, Timing. S ign up today !

Resources 55

Resources Pitching Case Study Instagram 55

Karen Freberg

MARCH 24, 2020

The goal for field is not to only be aware of what is familiar, but I’m covered new ideas, case studies, stories, and best practices that will help Advance our understanding and application of our ideas in the field. . We have a lot of resources, exercises, activities, case studies, and stories to share.

Case Study 60

Case Study Creativity Study Course 60

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Social media advertising is useless (or is it?). Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns. Why: How are B2B brands achieving results with content marketing? Lee Odden showcases the best campaigns of 2014 thus far. Shock, horror!

SMB 77

SMB Case Study Social Media Nonprofit 77

Communications Conversations

SEPTEMBER 13, 2019

But, as I started researching Kris Lindahl for myself (I used him/his company as a case study in my class at the University of St. Posts like this are common on his Facebook page: Or, what about this story of a guy who set up a GoFundMe page to create a parody of Lindahl’s billboards ? So the guy advertises a lot?

Real Estate 60

Real Estate Marketing Case Study Banking 60

prTini

AUGUST 22, 2014

Ferguson Exposes the Fault Lines Between Facebook and Twitter. Instagram Rolls Out Deeper Analytics for Advertisers. Want more PR case studies delivered directly to your inbox? Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! .

Case Study 49

Case Study Retail Resources Twitter 49

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Do this with case studies or even real-life testimonials. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do. Start with your origin story.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Ishmael's Corner

JANUARY 27, 2015

Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. Facebook, a News Media Platform. Facebook generates up to 20 percent of the traffic to news sites. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

The Resolution Blog

APRIL 9, 2019

We have got executives so used to big numbers that they want crazy things like one million Facebook fans, but for what? I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. Then we have something more concrete. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Communications Conversations

APRIL 21, 2015

For reference, Target sees fairly similar numbers on its Target Style Facebook page–but that page has 3 million-plus likes and most likely is supported by heavy advertising (to be fair, Target could have supported this IG post with advertising–just not 100% positive). 8,000+ likes. 640+ comments.

Social Media 60

Social Media Product Launch Instagram Media 60

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120