ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. The key to all tech industry product awards is a fully realized case study narrative — and here’s the tough part – approved for use by the client. When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 72

Creativity Advertising Advertising Crisis 72

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

All players are working on solutions to keep advertising effective. . They take most of the money in advertising, play by their own rules, and face few consequences. Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. Behemoths build ‘walled gardens’. It’s frustrating.

Privacy 434

Privacy Case Study Policies Advertising 434

prTini

MARCH 29, 2016

That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. Now, you also have to think strategically about how to ensure the right audience is actually seeing the clip.

Case Study 28

Case Study Advertising Advertising Media Relations 28

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. When pitching case studies, it is important to offer a spokesperson from both the customer organization and the one that offers the product or service. Data points drive press. That’s why we in PR need to stay on top of relevant news.

Pitching 333

Pitching Case Study Leadership Data 333

Remote PR Jobs

NOVEMBER 8, 2022

PR can also disseminate case studies that herald success stories from past customers or partners. Case studies magnify the positive impact of your product or service and can be a potent resource for building a strong brand reputation.

Case Study 230

Case Study Engineering SEO Reputation 230

Sword and the Script

JANUARY 6, 2015

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

Waxing UnLyrical

MAY 29, 2012

He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Manwich: A Case Study on Social Media Listening.

Case Study 80

Case Study Social Media Study Pinterest 80

Communications Conversations

MAY 4, 2016

And, it certainly wasn’t advertised broadly. For years, Prince would “organize” late-night jam sessions out at Paisley Park. It was widely known, except it wasn’t widely known. You just had to show up and hope he opened his doors that night (at 2-4 a.m., But, people did it.

Case Study 60

Case Study Employee Study Software 60

prTini

FEBRUARY 3, 2015

Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) Part of our online strategy included advertising on Twitter. We’re a PR firm making advertising recommendations. The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini.

Case Study 28

Case Study Study Twitter Advertising 28

Waxing UnLyrical

NOVEMBER 8, 2011

The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. Apple: A Case Study in Why Brands Should Control Their Stories. They flopped.

Case Study 74

Case Study Study Brand Branding 74

Communications Conversations

APRIL 25, 2023

And it’s the best cause marketing case study I’ve seen in quite a while. Wait, this is a cause marketing case study? Well, maybe not entirely. Why would Oatly do such a thing? Like they say, “it’s super convenient to have the latest boycotts and criticisms all in one place.

Case Study 88

Case Study Crisis Study Instagram 88

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

JULY 16, 2019

Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Trade reports and other wonky publications are eager to showcase specific case studies. The media benefit of such studies is invaluable to a tech-specific business, but do not get lost in the weeds.

Company 213

Company Case Study Airlines Study 213

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Likewise, it’s important to educate organizations on the difference between earned media and advertising. Starting on Nov.

Media Relations 201

Media Relations Media Pitching Case Study 201

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends.

B2B 77

B2B Trends Strategy Marketing 77

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign. Take those things and practice with them.

Case Study 224

Case Study Trends Instagram Social Media 224

Flack's Revenge

DECEMBER 12, 2022

Consider the countless PowerPoints, business plans, companies and new divisions launched in just one year to chase the Metaverse dream, involving all kinds of hardware, software, and use cases (think real estate, avatars, ecommerce, advertising, entertainment – the list is endless). But you have a job to do.

Real Estate 156

Real Estate Case Study Technology Education 156

PR 20/20

FEBRUARY 20, 2023

Case Studies. Case studies demonstrate the value and effectiveness of your products or services word-for-word from your customers, providing context and insights for your prospective customers. Videos are exceptional tools for showcasing your products and services while educating and entertaining your target audience.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. Free publicity is free.

Publicity 130

Publicity YouTube Advertising Advertising 130

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Meltwater case study.

Software 118

Software Case Study Advertising Advertising 118

5W PR

NOVEMBER 24, 2022

Not only that, but according to case studies, over 100.000 people have utilized the Instagram shopping feature each month, and they tend to use the platform early on in their buying journey. Advertising campaigns. Influencer campaigns.

Social Media 88

Social Media Instagram Media Advertising 88

Prohibition

SEPTEMBER 8, 2023

The ASA found that only 35% of advertising stories on Instagram were clearly labelled and obviously identifiable as such. With regulatory bodies like the Advertising Standards Authority (ASA) setting rules and guidelines, brands, agencies, and influencers must ensure their content is compliant to avoid potential penalties.

Marketing 62

Marketing B2C Advertising Advertising 62

Melissa Agnes

AUGUST 14, 2014

In my opinion, it would have been beneficial to incorporate this variable within the research to see which of the organizations are in fact advertising on Facebook, and whether or not it has an influence on the engagement levels evaluated. In other cases, crisis management case studies were incorporated but not to their full extent.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision.

Infographics 235

Infographics Case Study Content Marketing Video 235

Doctor Spin

NOVEMBER 25, 2023

PR Case Study: Torches of Freedom When helping Lucky Strike, Bernays realised that cigarette smoking was mostly a male habit. PR Case Study: Eggs and Bacon Have you ever had eggs and bacon for breakfast at a hotel? Source: Propaganda 3 Bernays, E. Propaganda. New York, NY: Horace Liveright.

Wikipedia 52

Wikipedia Hotels Case Study Engineering 52

ImPRessions - Crenshaw Communications

MAY 22, 2018

They’re platforms for idea-sharing, networking, recruiting, and advertising. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Prohibition

JANUARY 29, 2024

Inject personality into your blogs and keep things lively and engaging; use some humour, relatable stories, case studies. Keep it engaging Remember, you don’t have to be over-professional. You should be entertaining the reader, as well as informing. As long as that suits your brand image!

Blogging 62

Blogging SEO Engineering Mobile 62

Flack's Revenge

DECEMBER 12, 2018

That’s why you have all the case studies of brands talking to each other. And I’m sure they’re doing more advertising on Instagram as well. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

PRSay

NOVEMBER 19, 2018

Using this structure, you can develop a narrative lead, case study, testimonial or mini story to illustrate your point. As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Problem (“Suddenly”). Solution (“Luckily”). Results (“Happily ever after”).

Storytelling 138

Storytelling Case Study Writing Banking 138

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Deirdre Breakenridge

JULY 9, 2018

If you have to read a case study, what ideas could your client take from it? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. If possible, make every assignment you do that semester work in service of that client.

Social Media 150

Social Media Media Case Study Analytics 150

5W PR

AUGUST 13, 2021

With consumers becoming less trusting of advertising and corporations, they have switched to trusting individual people a lot more, which often also means trusting the person behind the business. In fact, the company can also be used as a major talking or a reference point in case studies or examples for new content.

Case Study 88

Case Study Social Media Instagram Consumer 88

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Customer reviews become case studies, and satisfied customers tend to spread the good word. Here are some things to consider when planning your next campaign.

SEO 125

SEO Case Study Conference Retail 125

Prohibition

JUNE 28, 2023

Unlike traditional advertising channels, podcasts have a wide reach and are accessible to anyone with an internet connection. Luxury brands and podcasts: Case studies and success stories Several luxury brands have already embraced the power of podcasts and achieved great success in enhancing their brand image.

Fashion 62

Fashion Brand Branding Case Study 62