ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Throw in Twitter for good measure.

Reputation 305

Reputation Privacy Data Advertising 305

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Advertising offers a strong return. Looking to build brand awareness? With the right audience data, Facebook advertising can get your brand in front of your targets.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues. Though it may be an opportune time for some brands to take a stand on relevant issues, many choose to remain neutral on hot-button topics, and understandably so.

Brand 136

Brand Branding Advertising Advertising 136

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. For sure, Twitter is not the real world.

Advertising 60

Advertising Advertising Social Media Twitter 60

Shift Communications

JANUARY 25, 2023

.” Doubling down on their stance and “you don’t fit with us” tone, the company posted a list of reasons in a photo on Twitter detailing why they werenot allowing newcomers to sign up. Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative.

Strategy 78

Strategy Brand Branding How To 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. But it’s now America’s reputation that’s on the line, and the right messaging isn’t enough. Most have huge advertising and marketing clout. After all, we are all about credibility.

Corporate 338

Corporate Policies Groups Public Affairs 338

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Use headlines that grab attention.

Social Media 79

Social Media Strategy Media Reputation 79

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Should brands hedge their bets? What about for personal interaction and brand building? interestingly, this Digiday articles says Facebook advertisers are staying the course ).

Social Media 174

Social Media Marketing Media Facebook 174

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Karwoski & Courage

NOVEMBER 10, 2017

The great Twitter 280 Characters debate of 2017 has begun. Here's everything you need to know and 10 things for your company or brand to consider. The post The Great Twitter 280 Characters Debate appeared first on Karwoski & Courage - Minneapolis Public Relations.

Twitter 73

Twitter Company Brand Branding 73

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Emerging tech companies are often challenger brands. Good PR agencies/teams don’t just talk about your brand from 9 to 5.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Brandwatch renews with Twitter. Three paragraphs into this press release , Cision announced Brandwatch renewed its partnership with Twitter.

Survey 152

Survey Software B2B Pitching 152

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Brands like Moz and CoSchedule have this poker face down.

Brand 273

Brand Branding Consumer Social Media 273

Barokas

JULY 10, 2019

When these brands come to mind, an image may immediately pop into your mind. Maybe it’s a logo, a product or even an advertisement. Whatever it is, these brands all have one true and consistent thing: identity. Need more convincing on the importance of brand identity? Who is “they” exactly? Your audience. Your employees.

Brand 97

Brand Branding Creativity Examples 97

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Twitter average organic engagement rate – 0.19%. On Twitter, that’s even worse. I know I sure am.

Social Media 123

Social Media Marketing Media LinkedIn 123

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. July is Global Affairs Month at PRSA.

Local 133

Local Crisis Management Internal International 133

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Five Product Review Brand Ambassador Do’s & Don’ts 1.

Brand 100

Brand Branding YouTube Social Media 100

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

NewsWhip

AUGUST 19, 2021

We’re reading all of the websites that are getting the most engagement on Facebook, Twitter, and other social platforms. On each day, we take from NewsWhip the 5,000 most engaged with URLs on Facebook and on Twitter. In the end, reputation is key. “We’re Why brands should care about misinformation.

Trends 78

Trends Publicity Reputation Advertising 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. As well, it synthesizes a host of ideas. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . It can also be seen as word-of-mouth marketing or free advertising.

Radio 104

Radio Media Newspapers Sports 104

Deirdre Breakenridge

NOVEMBER 11, 2019

The Smithsonian has its own social media accounts, but they established a separate Twitter account for their main podcast, Sidedoor Podcast , allowing listeners to share, comment on and engage with the content. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

AUGUST 13, 2021

However, plenty of business owners still consider staying away from the spotlight as a way to personally protect themselves and their companies’ reputations, or even as a way to appear more humble. These days, it’s especially important, and even essential, for companies to have someone with a strong personal brand leading them.

Case Study 88

Case Study Social Media Instagram Consumer 88

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Native advertising.

Media 103

Media How To Advertising Advertising 103

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. For instance, brands leverage organic social to: develop their style and tone of voice. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

ImPRessions - Crenshaw Communications

APRIL 13, 2018

Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. The first day of testimony was highlighted by awkward moments that showed the Senate Committee’s relative lack of sophistication about digital advertising and privacy issues. So how’d he do?

Privacy 159

Privacy Facebook Construction Policies 159

Critical Mention

SEPTEMBER 5, 2019

Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions.

Social Media 75

Social Media Media Analysis Radio 75

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Twitter users take a stand to call for action. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62