Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113

Victorious PR

APRIL 21, 2023

Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands. One of the Key Aspects of Blockchain PR is Media Relations The best PR agencies have established relationships with crypto journalists and influencers, which can help brands gain media coverage and generate buzz.

Reputation 52

Reputation Advertising Advertising Education 52

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. SCHEDULE A DEMO. for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

DECEMBER 10, 2018

So, what does this mean for your brand? We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. SCHEDULE A DEMO. The post Is Your Brand Ready to Use Gamified Ads? We have become jaded in an oversaturated market, with good reason. Keep it simple.

Brand 61

Brand Branding Web System 61

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Critical Mention

DECEMBER 10, 2018

So, what does this mean for your brand? We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. SCHEDULE A DEMO. The post Is Your Brand Ready to Use Gamified Ads? We have become jaded in an oversaturated market, with good reason. Keep it simple.

Brand 60

Brand Branding Web System 60

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . It can also be seen as word-of-mouth marketing or free advertising.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

MAY 31, 2019

Identify relevant keywords that will not only reflect your brand voice and resonate with your audience. Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness. Advertise on social media. SCHEDULE A DEMO. Pick relevant keywords.

SEO 102

SEO Film Advertising Advertising 102

Stern + Associates

SEPTEMBER 27, 2023

They build targeted email lists, run multi-touch advertising campaigns, publish helpful content and monitor lead quality. This frees up sales to focus on revenue-generating activities like calls, demos and relationship-building. Without marketing, sales would have to start from scratch seeking potential customers.

Marketing 62

Marketing Data Groups Strategy 62

NewsWhip

APRIL 12, 2023

There is an opportunity to profit from that content, and brands and influencers take full advantage of the fact. Influencers are paid to advertise products to their followers, and in turn, brands can see record numbers flocking to them as a majority of social media users can be easily influenced. Let’s take a look.

Instagram 78

Instagram Fashion Automotive Banking 78

Contently - Strategy

FEBRUARY 9, 2021

The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. I can’t tell you how many brand newsletters I come across that have a call-to-action like: “Sign up for the Bank A newsletter to get the latest financial news, advice, and company updates.”

How To 145

How To Content Marketing Banking Advertising 145

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Creating content that addresses the buyer’s questions at each stage of the funnel will keep your brand top-of-mind without being pushy. Paid advertising. The problem: their audience doesn’t care.

B2B 180

B2B Company Marketing SEO 180

Critical Mention

SEPTEMBER 5, 2019

Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions.

Social Media 75

Social Media Media Analysis Radio 75

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. SCHEDULE A DEMO. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. SCHEDULE A DEMO.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. As the name suggests, it’s a fairly simple KPI: the number of people who saw the piece in which your brand was mentioned. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Doctor Spin

MARCH 23, 2023

Here goes: Table of Contents Transparency Will Go a Long Way The Different Types of influencer Marketing Why These Distinctions Matter Transparency Will Go a Long Way In today’s world of social media , influencer marketing is a powerful tool for brands to get their message across to a broader audience.

Marketing 52

Marketing Tools Blogging Advertising 52

Critical Mention

JANUARY 24, 2020

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 101

Radio Media Television Social Media 101

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content. Brand compliance across assets.

Content Marketing 40

Content Marketing Company System Marketing 40

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. You can use Newswhip to explore the performance of content on social networks, spot rising topics, see how your brand and competitors are doing, etc. I have long held a fascination for Newswhip.

Data 159

Data Media Software Viral 159

Contently - Strategy

FEBRUARY 12, 2024

You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. But building an engaged email audience takes a great deal of time.

Financial 52

Financial Content Marketing Marketing Banking 52

Contently - Strategy

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads. This can result in a higher return on investment (ROI) over time.

Analytics 119

Analytics Content Marketing SEO Data 119

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Brands Can Strategically Promote to Fans During Sporting Events. Game days are the time to leverage social media to promote your brand. . SCHEDULE A DEMO.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

DECEMBER 6, 2019

Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. Create Quality Social Media Content. Personalize Your Marketing Efforts.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

NOVEMBER 13, 2019

Another would be to simply thank current clients for their commitment to your brand. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. SCHEDULE A DEMO. There are many different approaches you can take with holiday greeting cards. Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. The question could be tied to a product or service, or it can focus on something cool about your brand history or culture. Put a twist on the traditional product demo with a series of how-to snaps. Let a brand loyalist take over.

Video 120

Video B2B B2C Survey 120

Communications Conversations

OCTOBER 8, 2021

2: Are you over-indexed in Facebook advertising vs. other platforms? This is a common demo may brands are after on Facebook. This is appealing to many brands, unlike Facebook’s negative breeding ground it has created fueled by misinformation. And it’s clearly a place more young men are spending time.

Energy 68

Energy Facebook Reddit Pinterest 68

Sword and the Script

NOVEMBER 22, 2022

12% said market research or brand surveys; 12% said backlinks; 11% said focus group research; 10% said feedback from the marketing team; 10% said actions by elected officials; 6% said product analytics; 4% said advertising value equivalency (AVE); 4% said votes/election outcomes; and. 2% said none of the above.

Measurement 85

Measurement Survey Web Software 85

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

APRIL 19, 2019

Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. Now, customers look for “social proof,” or customers advocating for your brand. With this rising trend, we have seven tips for building customer advocates to become your brand’s champion. SCHEDULE A DEMO.

Case Study 80

Case Study Social Media Survey Video 80

Critical Mention

DECEMBER 2, 2018

Ultimately, supplying educational content on a consistent basis encourages prospects to engage with your brand in an organic way and helps build trust before you make an “ask,” increasing the likelihood that you’ll turn prospects into customers. Taking advantage of Instagram’s advertising options also generates engagement with your audience.

Small Business 72

Small Business Strategy Marketing Instagram 72

Sword and the Script

MARCH 14, 2023

I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. Background on PRophet Kwittken is a former PR agency leader. You can sign up for the waitlist and see the pricing details here.

Software 85

Software Media Relations Pitching Media 85

Critical Mention

APRIL 19, 2019

Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. Now, customers look for “social proof,” or customers advocating for your brand. With this rising trend, we have seven tips for building customer advocates to become your brand’s champion. SCHEDULE A DEMO.

Case Study 69

Case Study Survey Video Community 69