Konnect Agency

MAY 11, 2023

Unlocking the secrets of Gen Z’s social media prowess is akin to discovering a treasure trove in the digital realm. With smartphones, social media platforms, and unfettered access to information as their daily companions, Gen Z has become synonymous with connectivity and unwavering social awareness.

Social Media 52

Social Media Agency Media Mobile 52

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. Two billion?

Social Media 117

Social Media Brand Branding Media 117

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. P R is also much cheaper than advertising – a fraction of the cost.

Advertising 88

Advertising Advertising Television Report 88

Konnect Agency

DECEMBER 8, 2021

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. billion in sales have come from social media and this is expected to grow to $229.6 While the prospect of increasing sales through social media is appealing, it does take a lot of time and effort to be effective.

Social Media 59

Social Media Agency Media Pinterest 59

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. What do you see?

Brand 215

Brand Branding Instagram Video 215

Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 76

Mobile Technology Automotive Trade Shows 76

5W PR

JULY 14, 2023

Effective advertising strategies for home brands can help attract customers, increase brand awareness, and drive sales. Highlighting benefits When advertising outdoor furniture, it’s crucial to emphasize the benefits of outdoor living. Social proof Social proof is a powerful tool in outdoor furniture advertising.

Mobile 78

Mobile Advertising Advertising Pinterest 78

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

Social Media 83

Social Media Media Video Television 83

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. On Facebook, the likelihood of a brand post reaching an intended audience is low. CPG brands -> (Bakery buyers, beverage buyers, cereal buyers, dairy and egg buyers, etc.).

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

NOVEMBER 2, 2017

Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users. Facebook stopped publishing its mobile-only user data; we use predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data and their current overall user base.

Facebook 87

Facebook Social Media Mobile Media 87

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Prohibition

SEPTEMBER 15, 2021

As we fast-approach Autumn, and Summer comes to a close, social media has also changed recently with new features being introduced across all platforms. With e-commerce even more prevalent than ever, and reels venturing across to Facebook, here are the latest updates in the world of social media.

Social Media 62

Social Media Trends Marketing Media 62

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

OCTOBER 5, 2016

But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. When mobile app Pokemon Go came out, I didn’t pay attention to it from a business perspective (my 12-year-old son, however, latched onto it immediately).

Trends 319

Trends Content Marketing Brand Branding 319

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. How Threads works Let’s start with the basics: Threads is 100% mobile-based. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

5W PR

NOVEMBER 15, 2023

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

AUGUST 30, 2023

As one of the largest online marketplaces in the world, Amazon offers a tremendous opportunity for brands to reach a massive audience and drive sales. Creating an Amazon Storefront allows brands to showcase their products in a personalized and branded shopping experience.

Mobile 78

Mobile Advertising Advertising Social Media 78

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. Instagram introduces a new story format.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. based customers were impacted.

Reddit 177

Reddit Software B2B Technology 177

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Communications Conversations

DECEMBER 8, 2014

Between the all-too-tired and predictable (2015 is the year of mobile!) Prediction: Mobile will take over. Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Is this 2007?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. Highly Inflated Expectations for Social Media.

Mobile 60

Mobile Survey Marketing B2B 60

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Prohibition

NOVEMBER 30, 2020

The feature has been around for a few months now and whilst influencer’s are uploading in their millions, we noticed not so many brands have found their feet. Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends.

Instagram 62

Instagram Social Media Fashion Media 62

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! Users within the UK will now have a new ‘Shop bookmark’ both on the menu bar and in the mobile app.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. Increasingly, people are doing it on their mobile devices.

B2B 81

B2B Social Media Company Marketing 81

Contently - Strategy

MAY 13, 2024

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? You’ve got third-party cookies to thank.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.

Mobile 60

Mobile Examples Brand Branding 60

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 117

Social Media Conference Media Corporate 117

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

NewsWhip

FEBRUARY 13, 2023

And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the same time. Obviously the Super Bowl is an ad showcase like no other, with brands competing every year to have the standout spot and win the hearts of the media and public alike. engagements.

Film 147

Film Social Media Mobile Brand 147

Prohibition

MARCH 10, 2023

Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way. By actioning each suggestion, your brand can experience a higher number of likes, comments, shares and clicks alongside greater brand awareness.

Facebook 62

Facebook Video How To Mobile 62

Communications Conversations

JUNE 30, 2016

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. Especially considering brand usage of these platforms, which looks like this (from a branding perspective, at least): But what social network site is lowest on the chart above?

Pinterest 97

Pinterest Social Media Tools Media 97

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Don’t ignore regional media. Think BIG about social platforms.

Mobile 156

Mobile Local Technology Trends 156