ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

YouTube 130

YouTube Brand Branding Comparison 130

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. The research company polled 15,000 consumers across 15 markets, including the U.S.

Brand 109

Brand Branding Survey Customer Service 109

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Prohibition

FEBRUARY 13, 2024

For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

Instagram 62

Instagram LinkedIn Social Media Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks. To paraphrase Seth Godin, “Marketing PR isn’t about the stuff you sell; it’s about the stories you tell.” They want to know why a company exists and what its brand stands for. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

5W PR

OCTOBER 11, 2019

The cookie that brings marketers so much information on consumer behavior, the cookie that helps internet browsers provide a more predictive experience for users — that is the type of cookie that is preparing to meet its end. Does this spell death for the advertising industry? Hardly not. The biggest winners in this scenario?

Privacy 84

Privacy Marketing Consumer Analytics 84

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . marketers, Instagram reported that 96% said they plan on using Instagram stories ads in the next six months.

Marketing 113

Marketing Instagram Media SEO 113

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Lara O’Reilly | @larakiara. Marty Swant | @martyswant.

Twitter 177

Twitter Advertising Advertising Report 177

Prohibition

FEBRUARY 18, 2021

The launch of LinkedIn Marketing Labs. In January, to help marketers harness the full potential of LinkedIn ads, the platform launched an online-learning centre called LinkedIn Marketing Labs. Facebook overhauls its privacy setting. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

Stephen Waddington

JANUARY 12, 2022

The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets. News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade. It’s a must read for anyone working in the media.

Report 122

Report Media Journalism Privacy 122

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). This great feature will allow brands and businesses to maximise on the power of UGC while still giving credit to the original creators. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Tools Media 62

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. As of this post, it has reclaimed $134B in lost market value.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

FEBRUARY 2, 2023

Following the constant concern around our online data being sold to countries/businesses, Apple took a stand in an effort to support their users privacy. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. The IoS 14.5 Before the IoS 14.5 is having IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 81

B2B Social Media Company Marketing 81

Communications Conversations

MAY 21, 2019

Privacy concerns. And, brand ad budgets haven’t been impacted by all this negativity at all. Anecdotally, in the work I’ve done with brands this year, Facebook continues to work just fine as: 1) A driver of engagement; 2) A traffic driver; and 3) A lead generator. A slew of negative PR hits. Should that change?

Facebook 60

Facebook Brand Branding Privacy 60

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136

Writing How To Pitching Privacy 136

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #4

Report 81

Report YouTube Privacy Web 81

Cision

APRIL 1, 2016

Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. In order to generate revenue as a social network, you have to make content more appealing for advertisers. They always come back.

Instagram 120

Instagram Wikipedia Privacy Policies 120

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. BRAVE BRANDING GUIDE. Design a "Marketing Makeover" that builds your brand and business. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. More Intelligent” Marketing Automation. Are you ready? Change is coming.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. There are several marketers in the space today that made their name on that platform.

Google 72

Google Privacy YouTube Data 72

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

David PR Group

OCTOBER 26, 2014

The organization has taken a hard line against advertising — it even has a manifesto. (By Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook? JPD: Ello doesn’t have advertising, but it is a business — and you have stated that you will charge for some features.

Privacy 69

Privacy Facebook Advertising Advertising 69

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. Marketers shift their stance on targeted ads.

Advertising 118

Advertising Advertising Privacy Apparel 118

Beyond PR

MARCH 20, 2018

Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for. This tactic can be convenient for brands, but the Big Brother-esque feelings these ads produce can be unsettling for those targeted. How to Change the Privacy Narrative and Public Perception.

Privacy 69

Privacy Brand Branding Instagram 69