Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. And health tourism is part of healthcare. We are adamant.

Tourism 52

Tourism Hotels Brand Branding 52

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. The CEO of Social Media Explorer, Nichole Kelly spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams and The Federal Reserve Bank. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Any brand, no matter how big, can have a post on social media go unnoticed. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Expanding a brand and growing an audience are key goals for any outreach plan.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Any brand, no matter how big, can have a post on social media go unnoticed. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Expanding a brand and growing an audience are key goals for any outreach plan.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We want to make an objective, positive impact through bold and meaningful communications by bringing together advertising, marketing and PR in one agency.

Agency 161

Agency Meeting Crisis Energy 161

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. Healthcare providers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Communications Conversations

OCTOBER 8, 2020

Andy Jacobson, senior director-advertising and media relations, Trustmark. Stephen Dupont, vice president, public relations and branded content, Pocket Hercules. The Joe Biden brand stands for “do the right thing.” He doesn’t need to say “I told you so.”

Healthcare 148

Healthcare Course Strategy Communications 148

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

NewsWhip

APRIL 14, 2020

Kivvit has been crunching and reporting data that shows dramatic increases in readership, social media, advertising consumption, and advocacy. Our online polling platforms are seeing increased response rates too, so we are measuring changes in sentiment and engagement in unison to form a comprehensive view of the changing environment.

Data 148

Data Public Affairs Crisis Analytics 148

Solo PR Pro

JUNE 6, 2017

This year’s report has 355 slides of information including a new section on healthcare. Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. Google + Facebook accounted for 85% (and rising) of internet advertising growth.

Trends 49

Trends Mobile Video B2C 49

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. What is your brand’s purpose and role in society?

Publicity 164

Publicity Ethics Data Community 164

Scott Public Relations

NOVEMBER 10, 2022

Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. They can lead the paid advertising campaigns. Forget about protecting your brand, protect your country. And make a video about them – short, pithy, go for the gut. Until then, we are at war.

How To 52

How To Insurance Insurance Ethics 52

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. However, some sites may be open to guest posts even if they don’t advertise. There is a right way and a wrong way to do it, however. Look for the same quality signals listed above.

Analysis 90

Analysis SEO Guidelines Google 90

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Over the course of her 25-year career, she has developed specialized skills in healthcare communications and association management. Respondent error can also be caused by questions that make serious demands on memory.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Waxing UnLyrical

APRIL 26, 2018

That’s hard for a major brand to measure up to. Sure, it starts with a good story, but execution, distribution, measurement and expectations—how, where, and to whom that story is told, what you’re measuring, and having a sense of what you’re trying to achieve—will tip the balance. Measurement: The Story Continues.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67