Expert insights. Personalized for you.
PR Daily
AUGUST 13, 2021
As more advertisers look to optimize their media mix against marketing channels they know will deliver measurable business impact, they are exploring new opportunities. What does your brand need to do to get up and running quickly and successfully with podcast advertising?
Agility PR Solutions
DECEMBER 23, 2021
A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. Public Relations branding
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Agility PR Solutions
JUNE 23, 2021
Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. Marketing Public Relations PR measurement
PR Daily
FEBRUARY 22, 2022
Impressions, or the potential reach of your article/post/message, are meaningless if those people don’t actually see your brand–or even better–take action based on your message. So as PR professionals, what can we, and should we, measure? PR measurement in an integrated world.
Prohibition
APRIL 13, 2021
billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop.
PR Daily
OCTOBER 16, 2020
As the evolution of podcasts has occurred, advertisers have taken notice. Historically, radio has been a tried and true channel for advertisers, so it’s natural that brands would venture into podcasts as they becomes a larger slice of the audio pie.
PR Daily
SEPTEMBER 16, 2020
The reality of these seemingly endless changes extends even to some of our largest advertising accounts. Here are four major trends that are changing advertising as the world deals with change and new norms: 1. Kat Wawner is a director and brand strategy expert for APCO Worldwide.
Shift Communications
JULY 18, 2016
In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites.
Onclusive
AUGUST 16, 2021
We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media.
PR Daily
MARCH 10, 2022
PR pros know that media monitoring is essential for capturing earned media and brand mentions, and for real-time awareness of developments during a brand or industry crisis. But its benefits go beyond measurement. Measurement Media Relations
Onclusive
JANUARY 6, 2020
In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. This post was originally posted on AdAge on December 04, 2019.
|
PR Daily
JULY 2, 2019
The good news: Marketers can transform every customer connection into an opportunity for growth by updating measurement strategies, says Karen Sauder, vice president of sales at Google. Sauder offers three recommendations for improving marketing measurement. Many marketers wait for a “perfect” measurement solution that doesn’t exist. Instead, improve measurement with proxy metrics such as store visits or small steps toward major conversions, known as micro-conversions.
PR Daily
SEPTEMBER 21, 2020
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. We know that professional communicators are far more than just flacks for bad people or cheap alternatives to advertising.
Agility PR Solutions
NOVEMBER 17, 2020
Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. The post 7 ways to measure the success of a PR campaign appeared first on Agility PR Solutions.
Communications Conversations
APRIL 8, 2015
The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). The stats: * When measured against Paid Posts created by third-party advertisers, T Brand Studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. And, we’ve seen many different formats for native advertising.
Shift Communications
JUNE 24, 2016
In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Brand Building: Capturing Attention. The first and most common use of advertising is to capture attention. If we need attention most, choose brand building.
PR Daily
MARCH 31, 2022
When thinking about media measurement, there is a risk that your numbers aren’t worth the paper they are printed on. Even for savvy operators who have abandoned advertising value equivalents and other tools that fail to show the real value of PR, the numbers can be skewed.
PR Daily
DECEMBER 14, 2016
Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21 To achieve native advertising success, look at the early triumphs of a few familiar brands: General Mills.
PRSay
APRIL 21, 2021
Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Measurement” is the most basic… it’s another word for “counting.”
PR Daily
JULY 29, 2019
Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?
ImPRessions - Crenshaw Communications
MARCH 28, 2017
New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Advance legwork can improve the odds of achieving measurable impact.
5W PR
OCTOBER 18, 2018
Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!)
PR Daily
OCTOBER 15, 2015
For decades, impressions and advertising value were the staples of PR measurement. Brand journalism , in which businesses discover and create their own news content, can help an organization achieve its PR objectives. This is the single mandate: Put your goals and measurement techniques in place before starting your campaign. Here are four options to consider when assessing results from your brand journalism content: 1. Traditional PR measurement.
PR Daily
APRIL 20, 2015
I read some pretty surprising stats recently in a Content Strategist post which outlined the success The New York Times '' brand studio is having with custom advertising content (referred to as “paid posts”). The stats: When measured against paid posts created by third-party advertisers, the studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. This level of native advertising is different, though.
The Resolution Blog
SEPTEMBER 2, 2019
Measure, measure, measure. While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. Then you can measure the engagement rates?—?both both on organic and on brand collaborations. Maybe, for example, the influencer simply doesn’t put as much effort in with brand work,” he explained.
Cision
JUNE 9, 2015
For a while, advertising value equivalency (AVE) was a must-have PR metric. Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Align your brand’s PR strategy with long-term business objectives by following this five-step plan for modern PR measurement. Every brand is different. Get even more PR measurement tips?
Onclusive
JULY 7, 2021
Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Measure how much.
Cision
APRIL 5, 2016
As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent).
Cision
OCTOBER 30, 2017
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. How Mature Is Your Earned Media Measurement Strategy?
Cision
OCTOBER 18, 2017
Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance. They look at results across channels, such as PR, social, web, display advertising, search, etc. Bringing PR Measurement Together.
PR Daily
APRIL 23, 2021
Also remember that, though the standards of communication your brand sets in various markets may differ, your stakeholders remain globally connected. Brands make Earth Day pledge to measure emissions. To help spread the good news, we sent an email to the world’s biggest brands.
Cision
SEPTEMBER 23, 2015
As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. If you still secretly dread questions about how to measure PR or if you feel in over your head at times, don’t lose hope. PR measurement is not only a science — it’s an art.
The Proactive Report
APRIL 13, 2018
Brands and organizations are naturally interested in the journey of their customers, supporters or members. To raise awareness of a brand or product is a common business goal – it’s the first step of the stakeholder or customer journey. Measuring awareness. Is the traffic to your site from your brand-URL increasing? If not, what is the conversation around your brand about? Measuring interest. Measuring conversion. Measuring advocacy.
Stuart Bruce
MAY 20, 2016
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. Intangible assets include relationships, reputation, brand, people, know-how and other intellectual property and make up more of a company’s overall value than tangible assets such as plant, machinery, stock and property.
The Resolution Blog
MARCH 8, 2019
Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). But, despite it being a big no-no, it has been a struggle to shake it off completely simply because we haven’t found another way to measure the monetary value of coverage. Let us introduce G-AVE (or, in layman terms, Google Advertising Equivalent Value). measurement measure-pr aves pr
Cision
AUGUST 29, 2015
Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Podcasts are a tricky medium to quantify, but that doesn’t mean your brand should avoid metrics altogether. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy.
Shift Communications
NOVEMBER 5, 2014
Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. It’s not worth measuring – but that doesn’t mean it can’t be measured. When people say that PR can’t be measured, what they’re really saying is that a measurement strategy wasn’t built into the plan. How much should you budget and plan for measurement?
PR Daily
AUGUST 13, 2015
A fight is brewing in the world of marketing when it comes to brand budget dollars: How do you choose between native advertising and content marketing? Brands must wade through a plethora of information to decide what is best for them. Define a goal and how you will measure success. Ask yourself if you’re aiming for brand awareness and impressions, or audience engagement.
5W PR
JANUARY 17, 2020
Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Mentions on Social Media –What are people saying about your brand?
Sword and the Script
MARCH 24, 2015
The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing. The paper criticizes four other typical measures: unique visitors, Facebook likes, social media share sand conversion rates.
162 
Let's personalize your content