ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

Prowly

JULY 29, 2020

Financial services brands spent over $15 billion in advertising in 2019, up 18.8% Whether you run a big financial organization or a fintech startup, you will need a solid finance press list to get your […]. year-on-year.

Financial 215

Financial Advertising Advertising Report 215

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. Financial relationships aren’t limited to money. WHEN TO DISCLOSE.

Advertising 87

Advertising Advertising Guidelines Video 87

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. The role of public relations is to positively place a brand into news stories. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people. “I

Community 188

Community Brand Branding Resources 188

Shift Communications

SEPTEMBER 13, 2017

Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. What does Shadow Banking mean for a financial PR program? Consider in-app advertising to fintech/finserv related sites. The Rise of Shadow Banking. Mary McGuire.

Banking 79

Banking Financial Advertising Advertising 79

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine.

Financial 46

Financial Banking Content Marketing Writing 46

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Don’t be wishy-washy: Bud Light and Target Like many brand-watchers, I thought the backlash against Bud Light over its partnership with trans influencer Dylan Mulvaney would fade away. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? What may be one company’s tier-three can be another brand’s tier-one. . To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Assess your audience.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently. Start with key topics, then expand.

Media 323

Media Interviews Financial Construction 323

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Maintaining a positive company image. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ?

How To 195

How To Consumer Social Media Community 195

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Mark My Words

NOVEMBER 24, 2017

Crisis and brand publicity specialist Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out. “I I think he will take a hit,” he told Mirror Online, predicting Maynard will be flung into a “short-term financial crisis.” The Mirror, 24 November 2017.

Advertising 60

Advertising Advertising YouTube Financial 60

Cision

FEBRUARY 18, 2016

When a brand can’t dictate the message anymore, it has to connect with its consumers. As Wu Tang Financial said, “Diversify your bonds.”. It means that PR is becoming even more valuable for brands. Conventional advertising is struggling. This means that brands will have to connect to consumers in different places.

Brand 120

Brand Branding Advertising Advertising 120

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. PR helps a brand punch above its weight.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

The Hoyt Organization

JANUARY 8, 2024

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. In addition, they tend to avoid risks and are more financially pragmatic compared to millennials. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials.

Consumer 88

Consumer Social Media Education Advertising 88

Shift Communications

APRIL 26, 2022

We’ve admittedly seen some of Twitter’s impact for brands diminish. Brand safety & misinformation vigilance. Advertising landscape changes. If toxic content increases alongside changes to empower free speech, advertisers could boycott Twitter. Alternatively, Musk may go ad-free or amend current (beloved) ad features.

Twitter 88

Twitter Communications Advertising Advertising 88

Stephen Waddington

JANUARY 12, 2022

Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications. News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism. Because that seems to be one of the themes in the FT piece. People like choices.

Journalism 150

Journalism Brand Branding Publicity 150

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The survey was extended by CIMA to include the views of chief financial officers (CFOs).

Reputation 94

Reputation Measurement Brand Branding 94

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Consider a change maker to help effectively tell your brand story. Recognize defining moments.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. Flag challenges that could impede success.

Publicity 334

Publicity How To Agency Product Launch 334

Solo PR Pro

DECEMBER 5, 2023

Here are three robust strategies to expand your financial streams while maintaining current rate structures. For example, clients may have a great content plan and strategy but struggle with writers who can nail their brand voice. Deep Dive into a Niche Generalists abound, but specialists thrive.

YouTube 99

YouTube Course Financial Education 99

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example.

Strategy 220

Strategy Measurement Advertising Advertising 220

Communications Conversations

OCTOBER 2, 2019

The brand wins because the employee is “advocating” for them (even selling, in some cases). In fact, in many ways, I would argue employee social advocacy programs are at direct odds with the concept of building your personal brand. Some posts feature the brand and its financial performance. Easy-peasy, right?

Employee 74

Employee Brand Branding LinkedIn 74

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Then again, advertisers aren’t customers.

Twitter 78

Twitter Banking Financial Employee 78