Agility PR Solutions

APRIL 26, 2021

The financial services industry continues to have a hard time building connections with the public, ranking ninth out of the 10 industries studied in the Brand Intimacy COVID Study from marketing intimacy agency MBLM. The post Financial services industry’s brand intimacy struggles continue appeared first on Agility PR Solutions.

Financial 78

Financial Brand Branding Study 78

Agility PR Solutions

AUGUST 15, 2023

By incorporating various trends in digital marketing, you can help your brand or business generate more sales and interact more effectively with customers.

Financial 78

Financial Trends Marketing Industry 78

Cision

JUNE 25, 2015

Thieves stole more than 500 million financial records in 2014. That’s one financial record for every 14 people on earth. Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Social media, though, is a medium where inaccurate, brand-harming information can spread rapidly.

Financial 120

Financial Brand Branding Mobile 120

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296

Brand Branding How To Corporate 296

Wadds Inc.

OCTOBER 4, 2023

The blunt language is clearly designed to shock” - Financial Times. It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. The book followed Brand Anarchy , published two years earlier, describing how modern media, notably social media, could be weaponised to destroy reputation.

Brand 122

Brand Branding Reputation Financial 122

Agility PR Solutions

APRIL 22, 2019

As the specter of distrust continues to loom over the financial services industry, the sector sees its brand intimacy ranking plunge again this year, as it was ranked 11th out of the 15 groups studied in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotions, from marketing intimacy agency MBLM.

Financial 65

Financial Brand Branding Study 65

5W PR

FEBRUARY 20, 2024

They now seek purposeful brands that create a meaningful impact. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Building community Sustainable brands don’t just sell products.

Consumer 78

Consumer Brand Branding Ethics 78

Agility PR Solutions

APRIL 19, 2023

The customer-journey nurturing that brands are mandated to do in this age of CX has set many brands back on their heels, and if then result has been poor CX, a lot of them have paid the price in today’s fickle marketplace.

Financial 78

Financial Company Brand Branding 78

Agility PR Solutions

OCTOBER 9, 2018

Don’t bank on the banking industry to get its brand-intimacy act together anytime soon—new research reveals the financial services industry dropped four spots—from ranking sixth in 2017 to 10th this year—in the latest Brand Intimacy 2018 Report from marketing intimacy firm MBLM, which is the largest study of brands based on emotions.

Financial 65

Financial Industry Brand Branding 65

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. This pessimistic outlook is a reflection of today’s media landscape.

Financial 154

Financial Healthcare Survey Consumer 154

Agility PR Solutions

JUNE 14, 2022

New research from strategic communications and advisory firm ICR reveals that four in five professional investors (80 percent) believe that at least 20 percent of a company’s valuation is impacted by non-financial factors, and more than half (57 percent) believe it’s at least 30 percent.

Financial 91

Financial Company Communications Survey 91

Prowly

SEPTEMBER 23, 2020

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. Otherwise, your brand might end up losing market value and plunging into a financial deep hole. When a reputation crisis hits your company, you must take action to rebuild your public image.

Reputation 210

Reputation Crisis Brand Branding 210

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Today’s wellness consumers are faced with navigating diverse landscapes of physical fitness, mental health, mindfulness, financial well-being, and more. Share the brand story , values, and mission.

Consumer 78

Consumer Industry Brand Branding 78

Agility PR Solutions

DECEMBER 19, 2023

While consumers remain resilient and optimistic about their future financial situations, new research from value […] The post Holiday homestretch: 10 brand and retailer initiatives for navigating disruption in turbulent times now and into the new year appeared first on Agility PR Solutions.

Retail 106

Retail Brand Branding Financial 106

Agility PR Solutions

AUGUST 7, 2023

They will view these companies more favorably, trust them more, and do more business with them.

Employee 148

Employee Consumer Brand Branding 148

Agility PR Solutions

SEPTEMBER 28, 2021

In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and engagement research firm Brand Keys.

Brand 160

Brand Branding Financial Survey 160

Business Wire

AUGUST 4, 2022

Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. We help build brand awareness across your target audiences. We’re here to support that.

Blogging 370

Blogging Engineering Financial How To 370

5W PR

JANUARY 24, 2024

Brands can show support for this parenting trend through various strategies. Building trust and authenticity Brands aligned with values like empathy, open communication, and child-led discovery can resonate with permissive parents. By showcasing inclusivity, brands can resonate with the values of many permissive parents.

Trends 78

Trends Brand Branding Policies 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

The Proactive Report

JUNE 12, 2015

Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals. Many a financial services firm has discovered that when a search for the company or brand name returns 8 or 9 negative listings it adversely affects revenue. ONLINE NEWSROOM.

Financial 100

Financial Reputation Crisis SEO 100

Agility PR Solutions

FEBRUARY 18, 2019

Looking to boost its visibility in the media and among potential new clients, British Columbia-based financial institution, BlueShore Financialpartnered with Magnolia Marketing Communicationsin 2017. The objectives of the campaign included: Positioning […]. The objectives of the campaign included: Positioning […].

Financial 60

Financial Insurance Insurance Banking 60

PRSay

JULY 6, 2021

The secret lies in your employer brand. Developing your employer brand. When your employer brand is built strategically, it’s deeply attractive to the type of person who will thrive inside your culture and help propel your company forward. Your corporate brand. Your corporate brand: The value employees help to deliver.

Brand 176

Brand Branding Employee How To 176

Agility PR Solutions

MAY 5, 2021

From the everyday issues of social distancing, sickness and childcare, to the financial issues of concern over jobs / personal finances and understanding the stimulus – the past year has altered everyone’s way of life. The post America’s changing brand buzz since COVID-19—who’s winning? But has it impacted how we talk […].

Brand 134

Brand Branding Financial Analysis 134

5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78

Company Publicity Financial Crisis Communications 78

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. In effect, it’s made branding cool again. There’s a lot of evidence that brand building is valuable.

B2B 94

B2B Brand Branding Marketing 94

Agility PR Solutions

SEPTEMBER 2, 2020

New research from performance marketing agency Tinuiti offers insight into how the beauty industry continues to see growth, amidst the financial and economic challenges caused by COVID-19. The post Why beauty brands need to revamp customer journeys appeared first on Agility PR Solutions.

Brand 138

Brand Branding Financial Survey 138

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).

Facebook 138

Facebook Brand Branding Measurement 138

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. But AI tools can help build a brand narrative and establish insights before you ever begin your campaign.

Brand 170

Brand Branding How To Trends 170

Shift Communications

APRIL 26, 2023

There are a few reasons why workers are more fixated on internal executive communications: Financial pressures have increased, and executives are being watched more closely for cues around business health. How to boost internal executive brand. There is a general sea of negativity around all of us. adults screened for employment.

Internal 78

Internal International Strategy Communications 78

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. Brand reputation is a huge marker of success; as such, PR crisis can be extremely detrimental.

Reputation 60

Reputation Crisis Brand Branding 60

Agility PR Solutions

JUNE 22, 2022

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers. The post How pandemic and cultural pressures impact consumer connection to brands appeared first on Agility PR Solutions.

Consumer 78

Consumer Automotive Tourism Brand 78

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. This is especially crucial in financial services where people make life-changing decisions with their money. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable? Scores range between 0 and 1.)

Study 128

Study Brand Branding B2B 128

Shift Communications

SEPTEMBER 13, 2017

Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. What does Shadow Banking mean for a financial PR program? The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. Mary McGuire.

Banking 79

Banking Financial Advertising Advertising 79

Agility PR Solutions

JULY 6, 2020

Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty. The post The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back appeared first on Agility PR Solutions.

Retail 149

Retail Crisis Brand Branding 149