5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

NOVEMBER 14, 2023

In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. billion in U.S. Our #BlackFriday deals are here!

Examples 116

Examples Energy Retail Product Launch 116

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry. Ebooks and Whitepapers.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

Buzzstream

FEBRUARY 1, 2024

The remainder of this post is a collection of cold email outreach templates broken down into specific industries for easy browsing. What does this mean for the [Industry] industry? As this [report/news] outlines, this will affect [industry] by [point from report or news.]

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. WebpageFX predicts that by next year, 90% of online content will be video. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 75

Publicity Small Business Advertising Advertising 75

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Essentially, content syndication involves republishing content such as a blog or video across third-party sites. Sound daunting? Actually, it’s quite easy.

Infographics 102

Infographics Fashion Advertising Advertising 102

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Think about it in the context of where the industry is today. Owned (company blogs). Visuals (photos, infographics, etc.). Compare that with digital advertising, in which.02% Tell them that all PR is content , and content is made up of: Channels.

Communications 150

Communications How To Analytics Public Affairs 150

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Do what makes the most sense for your brand. #6.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well. Your best course of action? Use Your Content Marketing Strategy.

Reputation 79

Reputation Infographics Crisis Management Local 79

Solo PR Pro

OCTOBER 18, 2022

One of the coolest things about working in public relations is that the industry is constantly evolving, and there are many opportunities to utilize different skill sets when working with clients. Our favorite work integrates services across some or all of these areas, based on the client’s needs, goals, messages and target market.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The day-to-day contact is also someone who can see the business big-picture, looking ahead to a client’s next big story and factoring in industry trends. But, like many agencies, we create so much written content – bylines, blog posts, op-ed pieces, etc.,

Agency 136

Agency Analytics Creativity Social Media 136

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Tech evangelist covering high-growth industries. Social is branding, but unlike traditional advertising—it’s more human.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. There are many ways to distribute and amplify your content: Social advertising. Post on your blog. Guest posts on influencer blogs. Original images.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. There are many ways to distribute and amplify your content: Social advertising. Post on your blog. Guest posts on influencer blogs. Original images.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. There are many ways to distribute and amplify your content: Social advertising. Post on your blog. Guest posts on influencer blogs. Original images.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further.

Case Study 100

Case Study Infographics Journalism Writing 100

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment.

B2B 60

B2B Marketing Construction Analytics 60

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? They can also include photographs, media, or infographics depending on the topic. Over time, your website will receive a regular boost in traffic without any paid advertisements needed. Concise Conclusion.

Writing 52

Writing How To SEO Infographics 52

PR 20/20

FEBRUARY 21, 2017

Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Waxing UnLyrical

AUGUST 15, 2019

A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. 10% are taken to a blog post (thus allowing users to learn more about the business while also improving SERPs). Instagram Stories are suited for all types of industries, yet some are bound to be more appreciated.

Instagram 63

Instagram Marketing Viral Airlines 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Reach new audiences by using popular industry hashtags (you can use tools like Hashtagify to identify what’s trending). Map out related blog content. Or make it more interactive? Promote on social media.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Communications Conversations

OCTOBER 16, 2017

You’ve worked in the PR industry for 35 years now– that’s quite a run. I spend about two hours a day on LinkedIn and Twitter, along with contributing to the MaccaPR blog, while our agency’s social media director, Christina Milanowski’s (Editor’s note: Former PR Rock Star!

Agency 113

Agency SEO Social Media Pinterest 113

Shift Communications

AUGUST 12, 2015

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60