Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Agency 49

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Analytics was still at the early stage. That’s not really the way to measure PR.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Reputation Management is no Longer The Primary Goal of PR. Last year, paid advertising surpassed $500 billion , owned media technology represented a $32 billion market. How to Bridge The Measurement Disconnect?

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Reputation management is crucial. PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. This is effectively native advertising, which Cision says is “proven to be more trustworthy.”

Publicity 85

Publicity Survey Enterprise Pitching 85

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. PR is the most effective tool for reputation management. PR outlasts advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

Mindful Marketing

JUNE 22, 2015

Brand journalism and content creation falls closer to advertising than PR and while we agree it’s very important in this day and age, it certainly doesn’t oust media relations altogether. It’s bad enough that the PR industry already suffers from a tainted reputation when it comes to media relations skills. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Every interaction, purchase, and share contributes to growing your brand’s reputation.

Social Media 87

Social Media Media Mobile SEO 87

Konnect Agency

OCTOBER 25, 2023

To ensure your campaigns stand out above the noise, it’s essential to get prepared for the upcoming holiday advertising season by defining objectives, developing compelling ads, and budgeting and timing campaigns effectively. When setting objectives, make them specific, measurable, achievable, and relevant.

Advertising 64

Advertising Advertising Creativity Analytics 64

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Data 170

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. A great way to start is to brainstorm ways to measure up to your competition. Access to Analytics.

Strategy 75

Strategy Media Analytics Radio 75

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? How do you gain access to analytics?

Tools 136

Tools Publicity SEO Measurement 136

Stuart Bruce

JUNE 24, 2014

Indeed what’s in that toolkit is constantly changing and updating, but the fundamental principles of reputation management, engagement, dialogue and relationship management remain. It easier however to train people in the individual skills and tactics that are part of the public relations toolkit.

Social Media 158

Social Media Media Training Media Training 158

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. FY 2019 Achievements.

Television 60

Television Radio Analytics Government 60

NewsWhip

APRIL 14, 2020

Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As the CIO, Zach oversees Kivvit’s investment in data tools and technologies and leads the Kivvit Insights team, which supports the firm’s research and analytics functions.

Data 148

Data Public Affairs Crisis Analytics 148

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Analytics and ROI.

Communications 122

Communications Crisis Internal International 122

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. So, what measurable trait helps us determine the effectiveness of PR? If you had to measure only one thing (you don’t), measuring branded non-negative search would be it. Advertising creates mindshare.

Measurement 107

Measurement SEO Policies Reputation 107

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? What does the public relations industry have to look forward to in 2017? Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Burrelles Fresh Ideas

AUGUST 2, 2023

Established television and radio networks often have a long-standing reputation for journalistic integrity and editorial standards in an age where trust doesn’t come easy versus their digital media competitors. PR professionals recognize the importance of building and maintaining a positive reputation.

Radio 75

Radio Television Media Local 75

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Do you know how to measure your social ROI? Find out how with Cision’s free tip sheet!

Newspapers 120

Newspapers Financial Crisis System 120

Prohibition

OCTOBER 2, 2019

Twitter and LinkedIn are no different, and, for corporate brands, this presents tremendous opportunities to join in the conversation, grow share of voice, build a reputation and establish meaningful and valuable relationships. How can you measure the success of social media? Why is it important to measure your social media channels?

Social Media 69

Social Media Corporate B2B Company 69

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 109

Video Marketing SEO Social Media 109

Konnect Agency

MARCH 29, 2021

These methods typically include email newsletters, press releases, reputation management, employee advocacy, customer communications, speaking engagements and presentations to shareholders. The majority of strategies will include anything from social media, advertisements and press releases.

Strategy 52

Strategy Communications Software Data 52

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? PR is different. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage.

Case Study 117

Case Study Software Data Web 117

Konnect Agency

NOVEMBER 26, 2019

When a customer is reading a magazine and comes across an advertisement, they know they are reading, or seeing, a biased display of the product or brand. By bringing on an expert you are adding another level of credibility and getting a reputable endorsement of your brand.

How To 80

How To Print Agency Social Media 80

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. However, some sites may be open to guest posts even if they don’t advertise.

Analysis 91

Analysis SEO Guidelines Google 91

Shift Communications

JANUARY 29, 2018

What actually happened, and how measurable has the impact been? Let’s look at a category reputed to be hit the hardest, publishers of news. Much ado was made during the month of January about Facebook’s Newsfeed changes. Methodology. News Publishers.

Facebook 110

Facebook Corporate Social Media Data 110

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 192

Writing Communications Marketing B2B 192