PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you avoid this problem? How do you make all of that analysis effort and time worthwhile?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day. Research & Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Sword and the Script

DECEMBER 31, 2016

Over the course of 2016, I published some 84 posts, on PR , marketing and social media. While the analysis below is based on views, it’s worth noting visitors spent upwards of five minutes with these posts this year. 3) The Facebook Frozen Frog and Fodder for Content Marketing. A lot of B2B content goes unused.

Blogging 106

Blogging Content Marketing B2B Social Media 106

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. But it is not zero, and if the quality of traffic is higher, as this ARPR study suggests, then that’s a function of how the effects have changed, rather than whether they exist. No one will read it.

Study 140

Study Media Relations Media Measurement 140

Doctor Spin

APRIL 6, 2023

Here goes: Table of Contents What Is a Superhero Solution? Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? PR Resource: How To Write a 1-Page Strategy Do you remember when David brought a slingshot to a spear fight?

Strategy 52

Strategy Real Estate Case Study System 52

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. How B2B Marketing Can Get More out of Trade Shows. Give our services a try.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

PR 20/20

JULY 25, 2017

Other brands, however, learn plenty from their analytics data, but spend hours of effort and analysis to create reports. For instance, at PR 20/20 , we used natural language generation (NLG), an AI technology, to cut the analysis and production time of Google Analytics reports by 80%. Improve Content Marketing.

Marketing 41

Marketing System Analysis Analytics 41

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. How can they overcome it? Do you know how to mitigate a crisis in real time?

Employee 120

Employee Storytelling Content Marketing Leadership 120

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Start out incrementally.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. Enter the Big Four into Legal and Marketing. Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

MAY 13, 2017

Program effectiveness depends on so many variables such as the context , content, cost, industry, reach, return, trust and the more subjective attributes of quality and value. Isn’t that sort of like buying an advertisement with an ego? And that’s the theme for this week’s Unscripted Marketing links [UML].

Strategy 77

Strategy Marketing Measurement B2B 77

PR 20/20

MARCH 21, 2017

It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. Write content. Writing content takes a ton of time. Why not get someone else to do it for you, while your team strategizes how to activate and promote the content?

Marketing 42

Marketing Analytics Analysis Technology 42

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies. Guest Contributor: Victor Blasco is a digital marketing expert, Co-Founder & CEO of the explainer video company Yum Yum Videos and Yum Yum Digital. Download our free Online Video Success tip sheet.

Video 87

Video Brand Branding Energy 87

Waxing UnLyrical

MARCH 31, 2019

Every indication I have seen shows more powerful algorithmic analysis and computations, not actual sentient thinking. How Will AI Improve My Work? In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

DECEMBER 20, 2022

. ~ David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

DECEMBER 20, 2017

One trap content creators can quickly fall into is creating content purely about the product or service the company sells. A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging.

Industry 222

Industry How To Insurance Insurance 222

Cision

JANUARY 16, 2017

One of the challenges facing content creators is how to create consistent, meaningful content. All of us experience spammy weekly (or daily) emails of irrelevant content, and perhaps wonder if some of our content is received so unfavorably. Keeping content fresh and relevant for readers can be difficult.

Data 120

Data How To Retail Ethics 120

Buzzstream

APRIL 10, 2019

Although it has been updated heavily it’s incredible how much of the original information still rings true. Many content marketers view “promotion” as a phase that begins once content goes live. What methods are you using to promote your content? To keep up to date with her current goings-on, head over to Briggsby.

How To 125

How To Data Community Groups 125

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Provide actionable insights, tips and thought-provoking analysis. Get in touch today to find out how we could help you.

Blogging 62

Blogging SEO Engineering Mobile 62

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. You can’t expect your content program to thrive if one person is doing all the work.

Content Marketing 111

Content Marketing Print Analysis Data 111

Burrelles Fresh Ideas

JUNE 13, 2023

Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. For example, how many times do we have to see a post with this kind of headline before our heads explode? How to Get Your First 1,000 Real Facebook Fans (Infographic). And, how many more times do we need to restate this post?

Social Media 60

Social Media Blogging How To Media 60

5W PR

JANUARY 31, 2024

Be ready to adjust strategies based on industry trends, market changes, and emerging technologies. Collaboration with Marketing Work closely with the marketing team to align PR efforts with overall marketing strategies, ensuring consistency in messaging and branding.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. I, on the, I think it was 12 brands that basically own Google search.

Internal 118

Internal International Insurance Insurance 118

Burrelles Fresh Ideas

OCTOBER 10, 2023

When you combine public relations with a video marketing strategy, you can boost your credibility and assure your audiences that you’re a reliable and trustworthy business they can comfortably invest in. Contact us to learn more or to request a live demonstration.

Video 89

Video Publicity Marketing Analytics 89

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Their Site Explorer allows you to analyze a competitor’s site’s content and identify “Top Content” that has received coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Their Site Explorer allows you to analyze a competitor’s site’s content and identify “Top Content” that has received coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MAY 28, 2016

There are of course templates for analysis, continuous efforts to improve and variables marketers can’t control. The audience, or the people formerly known as the audience , is getting a vote in marketing like never before. . Producing Content for Peers Rather than Ideal Customer.

Marketing 61

Marketing Social Media Content Marketing Writing 61

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? First, event marketing has become a whole lot smarter.

Industry 72

Industry Marketing Enterprise Mobile 72