Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. Sadly, he waited quite a while since his dad’s store is located in an industrial mall and receives little foot traffic. creative agency. He also addressed the Cannes Lions International Advertising Festival. Let me tell you about one such story. Finally, a customer arrived.

Storytelling 199

Storytelling Reddit Video Creativity 199

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. Ad Tech Industry Changes Drive PR Opportunities.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. >>> Can your agency bring big ideas and execute?

Survey 95

Survey Industry Leadership Study 95

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Instead, aim to provide added value to the industry at large. Stories are memorable and can set your brand apart.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? She went on to work at a number of leading technology firms and one of the top global PR agencies.

Radio 170

Radio How To Community Storytelling 170

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Enhance your Social Ads Performance.

Video 62

Video Strategy SEO Engineering 62

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Industry awards exist for every vertical and niche, so choosing the right one is no simple task. Your PR agency or team should have an existing database of awards from which they can compile a targeted list.

Case Study 136

Case Study B2B Conference Industry 136

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. The more she read about the PR industry, the more opportunity she saw there. “I It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”.

Meeting 97

Meeting Journalism Employee Storytelling 97

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The most common trigger for hiring a PR agency is a hot new product or service. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. A competitor was quoted in an article about your industry.

Education 178

Education B2B Employee Crisis 178

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Disruption of industry stalwarts is inevitable. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. The world as a whole is moving faster than ever. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

DECEMBER 16, 2022

We took a great human interest storytelling moment via earned media highlighting this amazing restaurant manager Andrea, or “Mama McDonald’s,” and all she does to personally help crew members. Megan: We’ve always had an always-on approach to people storytelling for McDonald’s. Want to join the crew?

Brand 78

Brand Branding Consumer Storytelling 78

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. In perhaps the most damning stat, nearly 60 percent of those on the client side characterize creativity in the PR industry as “ordinary” or worse. Not even the perky nature of PR professionals can mask the fact that 50 percent of those on the agency side think the same thing.

Creativity 122

Creativity Communications Storytelling Transportation 122

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. Influencers are also skilled storytellers who know how to connect with their audience on a personal level.

Strategy 62

Strategy Marketing SEO B2C 62

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. You do have to love the complex.

Agency 54

Agency Healthcare Interviews Insurance 54

Prohibition

OCTOBER 25, 2022

Since its launch, TikTok has taken the social medi a world by storm, evolving into a major player across the industry. billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. The importance of storytelling in PR.

Strategy 71

Strategy Brand Branding B2C 71

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Tech industry. Build a Better Agency Summit. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Contently - Strategy

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. I should know. I even wrote a book about it.

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. 22) “I am a storyteller and I look out for people.”. 22) “I am a storyteller and I look out for people.”. 35) “I help employees understand what’s going on in the company and our industry.”. 63) “I am a storyteller.”.

Employee 148

Employee Print Writing Survey 148

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. brand storytelling and publishing. There is no doubt that we’re seeing a change in how the public responds to brand content. Points 4, 5 & 6 are all PR skills. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. brand storytelling and publishing. There is no doubt that we’re seeing a change in how the public responds to brand content. Points 4, 5 & 6 are all PR skills. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. brand storytelling and publishing. There is no doubt that we’re seeing a change in how the public responds to brand content. Points 4, 5 & 6 are all PR skills. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Hoffman Agency

MARCH 20, 2017

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Harmonizing the intricate three-way relationship (journalist, PR agency, client) is a remarkable trait of a good PR person.

Publicity 63

Publicity Construction Agency Advertising 63

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? So, in industries where they’re starting to think more about the customer experience, I think you’re going to see the occasional perspective of comms moving up under marketing where you have a head of comms that is reporting into a CMO.

Media 202

Media Storytelling Technology Data 202

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Teetering on the horizon of a new year filled with opportunities and challenges alike, it is imperative that PR agencies take a long look in the mirror to evaluate the good, the bad and the ugly. How To Win It.

How To 120

How To Agency Creativity Pitching 120

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. Advertising Week. The sites are ranked in order based on their Cision Digital Reach.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew launched the AMI blog in 2012 as a resource to agency leaders. Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Gyro UK, a B2B specialist agency, found that 62 percent “of business decision-makers rely on gut feelings when it comes to their final choice.” At Contently, I think you know how much we value storytelling by now.

B2B 111

B2B Brand Branding B2C 111

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. to discuss Facebook Live 365: What we learned in a year of digital storytelling. Do you know what else never gets old? 8 at 11:45 a.m.

Conference 81

Conference Internal International Creativity 81

Mark My Words

JULY 13, 2018

We’re confused by a world that is more dangerous, that is complex, and yet we still want to buy ridiculous PR campaigns and advertising messages. People are not looking at the emotion of the customer, but are trying to sell systems and conglomerate around advertising and media companies.

SEO 60

SEO Advertising Advertising Content Marketing 60