Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. The launch of LinkedIn Marketing Labs. TikTok and WPP announced global agency partnership. Facebook overhauls its privacy setting.

Social Media 118

Social Media Trends Media YouTube 118

The Proactive Report

NOVEMBER 3, 2022

While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising.

Digital PR 246

Digital PR Reputation Employee Energy 246

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. Connect with him on LinkedIn. Illustration credit: mast3r ]

Technology 146

Technology Crisis Management Social Media Training 146

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

JULY 7, 2023

Watch this space… TikTok Creative Challenge TikTok are introducing more ways for creators to collaborate with brands through their ‘ Creative Challenge’ initiative. LinkedIn also implemented an updated algorithm for 2023. Could paywall updates be Twitter’s final downfall?

Instagram 62

Instagram Social Media Media LinkedIn 62

Prohibition

OCTOBER 5, 2023

Just ensure you correctly label creative AI content moving forward, to prevent a content culling and maintain audience trust. LinkedIn updates follower transparency LinkedIn has rolled out an update allowing company pages to see which other pages are following – this was previously not visible.

Instagram 62

Instagram Social Media Facebook Media 62

PRSay

JANUARY 9, 2018

We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partnerships and the ways we employ and deploy talent. PR goes gig : LinkedIn predicts that by the year 2020, 43 percent of the U.S.

Measurement 124

Measurement Creativity Analytics Groups 124

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

MARCH 30, 2022

I’m talking about brands that post videos on LinkedIn in the wrong format (vertical). They work on it with your advertising agency partners. Worse yet: Most aren’t even remotely familiar with social specs, best practices and guidelines to provide informed guidance to the creative team.

Video 113

Video Guidelines Advertising Advertising 113

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Connect with Chris McGuire on LinkedIn. Learn more about McGuffin Creative Group.

Financial 52

Financial Social Media Banking Media 52

Communications Conversations

APRIL 9, 2020

Layoffs are coming–we’re already starting to see them, but my guess is we’ll see a lot more in the creative industry and at the corporate level in the next 2-3 weeks. In big ways (social media advertising inventory and ROI) and in smaller ways (is Zoom now a social media network?). Layoffs are coming.

Social Media 169

Social Media Trends Media LinkedIn 169

Prohibition

OCTOBER 7, 2022

Facebook may be the largest social networking site in the world, but LinkedIn is considered the out-right largest professional network in the U.K. For businesses, LinkedIn can you give the ability to recruit new staff, market your business to expand your client portfolio, as well as show off company milestones or client wins.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Otherwise, you will just advertise an empty space. This is a fact that no one is arguing about anymore.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

MAY 21, 2019

The platforms where people hang out are more fragmented and the creative competition is steep. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Their clients were able to see the value of amplifying earned press because, as advertisers themselves, they already value reach and frequency.

B2B 82

B2B Social Media Company Marketing 82

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. They also need paid amplification. The days of “just organic” are over.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Deirdre Breakenridge

MARCH 8, 2017

Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. She went on to work at a number of leading technology firms and one of the top global PR agencies. News & World Report.

Radio 170

Radio How To Community Storytelling 170

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. Build up your own network on LinkedIn. How did you get your start in PR? And more coffee.

Hotels 120

Hotels Agency Radio Measurement 120

Communications Conversations

JUNE 30, 2016

” In all seriousness, Facebook, LinkedIn, Twitter, Instagram and Snapchat are probably the most discussed–with Facebook leading the way by a large margin. They’re continuously releasing new advertising products. Figure out a way to get smarter about Pinterest–or outsource it to an agency partner or solo.

Pinterest 97

Pinterest Social Media Tools Media 97

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video. The solution is captions.

Video 62

Video Social Media Instagram Media 62

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Could there be a future standard for article strength? What do you guys think? Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

Interviews 100

Interviews Publicity Technology Social Media 100

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A marketing department or agency cannot just recycle other people’s content.

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. However, I believe that the PR agencies should take this as an opportunity rather than a challenge. 94 crore (~ $15.1M) in FY 2012 to Rs.300

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure.

Measurement 49

Measurement Analytics Google Agency 49

Shift Communications

JANUARY 22, 2016

Of the 300+ million members in LinkedIn, 42.9 Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. A digital marketer should also be creative and solution-oriented. This person should not only be outstanding but upstanding. Katie Lioy.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Of the 300+ million members in LinkedIn, 42.9 Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. A digital marketer should also be creative and solution-oriented. This person should not only be outstanding but upstanding. Katie Lioy.

Marketing 60

Marketing How To Analytics Google 60

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. The access to people, brands, and agencies is unlike anything else I have seen in my career. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! A3: The Amazon Effect has taken over the travel industry, making reviews one of the most powerful forms of advertising #measurepr. Image: Deanna Ritche via Unsplash, Creative Commons CC0. Guest Post by Danielle Heiny. We use that a lot.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. You can learn more about and talk to Dawn via Twitter and LinkedIn. It was brilliant.

Measurement 65

Measurement Course LinkedIn Banking 65

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%).

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. When I started my first communications agency, people asked me for my “elevator speech.” Image: Bess-Hamiti via Pixabay, Creative Commons License CC0.

Brand 74

Brand Branding Banking Financial 74