Sword and the Script

FEBRUARY 4, 2020

First, here’s a note for readers: Ned Lundquist and I have just rolled out the survey for the 3 rd Annual Job of the Week (JOTW) Communications Survey. If you haven’t signed up for Ned’s JOTW email newsletter , and you are looking for a new job in communications, or have one to fill, you should. Sign up here. How did it work?

Software 104

Software Analysis Data Tools 104

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. If you have a PR agency, definitely get them to do it! The post PR Tips On Industry Awards For B2B Tech Companies appeared first on Crenshaw Communications.

B2B 295

B2B Industry Company Case Study 295

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. WTF is a Big Idea?

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. What does this mean for digital advertising? Here are five of the most common.

Leadership 353

Leadership Insurance Insurance B2B 353

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. Using Twitter makes me smarter. I started my career at General Electric.

Twitter 208

Twitter Software Retail Agency 208

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Big PR agencies do the same thing.

Agency 97

Agency Trends Marketing Survey 97

Onclusive

AUGUST 28, 2019

Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications). One native advertising partner told us that amplifying earned editorial content is the single greatest driver of product sales for one of their clients.

Media 240

Media LinkedIn Retail Consumer 240

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. A hybrid approach for PR agencies and media companies. So what’s the solution?

Agency 74

Agency Industry Tools Software 74

Konnect Agency

MARCH 29, 2021

You may be able to start with a great concept, product or service that is designed to fulfill your customer’s need, but the key is to effectively communicate and entice your customers through the right external communication strategies. What is external communication, and why is it important? Choose the appropriate platforms.

Strategy 52

Strategy Communications Software Data 52

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. The post Is AI a threat or benefit to marketers and communicators? Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Stephen Waddington

JULY 28, 2020

Meltwater is a relative upstart founded as a media monitoring and business intelligence software business. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. Until recently few PR agency or communication team budgets had a line item for tools.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Having access to the CMS, even in a read-only capacity, can help your PR agency understand what’s been done already. Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JULY 16, 2019

In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Our client SecureAge has done this, offering three different versions of its APEX software.

Company 213

Company Case Study Airlines Study 213

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. billion global market for Media Intelligence/PR software and information solutions.” Give our services a try.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. The post The Top Tech PR Stories Of 2015 appeared first on Crenshaw Communications. ” And maybe your business. Self-driving cars started up.

Transportation 227

Transportation Technology Google Software 227

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.”

Real Estate 225

Real Estate Software Leadership Advertising 225

Frederik Vincx

MARCH 25, 2016

Reading Time: 1 minutes How do you use the PESO communications model? We all know the theory, but I haven’t seen many communications teams put PESO to practice. Till now it mostly seems to be part of sales pitches of PR agencies trying to steal away the budgets of digital, SEO and advertising agencies. What’s next?

Communications 60

Communications Software SEO Meeting 60

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets. 5) It gives you access to marketing software.

Company 62

Company Software Crisis Management Agency 62

Shift Communications

SEPTEMBER 20, 2017

Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero. For example, I drive past billboards and advertisements every morning on my commute to work. Impressions are worth nothing by themselves. Why do we measure impressions?

Analytics 132

Analytics Measurement Software Survey 132

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. In this case, with PR software, I was both of those things. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. - Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years.

Meeting 98

Meeting Advertising Advertising Agency 98

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Specialist firms will grow.

Real Estate 120

Real Estate Technology Data Agency 120

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. He said, no, let's meet then.

B2B 52

B2B Communications Media Newspapers 52

Shift Communications

NOVEMBER 25, 2014

This is the greatest fear of every CMO I’ve ever met, that their marketing and communications programs are watering the sidewalk. You’ve spent thousands or maybe even millions of dollars on marketing automation systems , CRM software , email marketing , public relations , advertising , and more, and yet the results are not there.

How To 147

How To Advertising Advertising Customer Service 147

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020.

Social Media 88

Social Media Healthcare Brand Branding 88

Cision

OCTOBER 19, 2017

Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for. The simplest way to create a keyword library is to use a spreadsheet, though there is also keyword database software available. If they are not, consider removing them from your website.

Brand 208

Brand Branding How To SEO 208

Sword and the Script

JUNE 2, 2015

He seemed willing to give us a go (where the CMO playbook usually involves switching agencies after the second down), and there’s no doubt we were enthusiastic about it, but there was one big problem: a lack of everything. 6 Tips for Getting the Most out of your PR Agency. Treat your PR Agency as an extension of your team.

Agency 60

Agency Construction Leadership Corporate 60

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. The third category is the company that relies on a sound mix of PR and advertising.

Advertising 147

Advertising Advertising Pitching B2B 147

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. To test this process, we wanted to see what type of communications-related content resonates.

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” CommsTech does seem like the broader category. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85