Bianchi Biz Blog

MAY 8, 2023

I had a great time filming a piece with our video team in which we charged an EV at a regional supermarket and bought the ingredients for a Boston Cooler, an ice cream float that is famous in Detroit. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 85

Automotive Report Meeting Radio 85

Prohibition

AUGUST 25, 2022

On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions. The Ultimate Guide to Facebook Advertising. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Moving to the Metaverse?

Instagram 117

Instagram LinkedIn Social Media Facebook 117

ImPRessions - Crenshaw Communications

JUNE 23, 2020

This is clearly a big advantage, but because this piece isn’t being filed by a journalist, the brand executive must work hard to make it a high-quality and interesting piece that meets editorial standards. Usually the piece must meet specific guidelines for word count, format, style, subject matter, and target audience. .

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. A new product launch. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. These networking events are fertile ground for meeting like-minded professionals and expanding a PR network. Following up After meeting someone, follow up with a personalized message or email. They’re filled through referrals and recommendations.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

If you’ve spoken at industry conferences, upload the video. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Pencil in some time on your calendar the same way you would for a meeting and stick with it.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. The post Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride appeared first on Bianchi PR. My startup’s first product, Futurride.com, launched in September.

Meeting 57

Meeting Automotive Mobile Transportation 57

Prohibition

OCTOBER 28, 2019

The aim of the campaign was to make an inspirational brand video, promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

The aim of the campaign was to make an inspirational corporate video , promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Communications Conversations

MARCH 24, 2017

The latter is content that’s forced down people’s throats with paid amplification through pre-roll and advertisements. And I think it’s that attitude brands could embrace a bit more when it comes to videos on YouTube. So, when those people challenge you in that next meeting, don’t take it lying down.

YouTube 68

YouTube Video Television Meeting 68

PRSay

MAY 8, 2020

Not only do you have a way to get your content to its target audience during the pandemic, but news stations also have another way of interviewing your sources if they can’t meet in person or travel to a studio. The advertising landscape may never be the same. Nimble coverage is crucial. Connect with Lisa on Twitter: @LisaArledge.

Skype 198

Skype Media Interviews Advertising 198

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting. Start with key topics, then expand. It’s rare for a company to be limited to only one type of story.

Media 323

Media Interviews Financial Construction 323

PRSay

OCTOBER 17, 2022

On Mondays, she sends “ Meet the Staff ” tweets that introduce members of the Supervisor of Elections’ office to the public. To reach young constituents, Robertson produces playful, short videos on her personal TikTok account — with the OK of her supervisors. Doing stuff like that [TikTok video] has helped with engagement.

Communications 183

Communications Video Social Media Facebook 183

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Plus, networking events are an excellent way to meet potential clients. Approximately 40% of prospects become new customers with in-person meetings, as opposed to 16% without an in-person meeting. Create ads in the form of photos, illustrations, and videos. Focus on Earned Media.

Brand 100

Brand Branding Advertising Advertising 100

Solo PR Pro

DECEMBER 5, 2023

Build Packages: Combine services that complement each other and meet a common client need. Actionable Insights: Content Platforms: Choose the right platform for your target audience, whether it's a blog, podcast, or video series. Monetize Your Expertise Content is currency.

YouTube 99

YouTube Course Financial Education 99

PRSay

DECEMBER 27, 2022

Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). Reevaluating Twitter. ESG and your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. This new feature allows group owners (initial testers of this feature) to host an online viewing party of either a live video or an existing one. A LOT of community engagement.

Facebook 177

Facebook Community Advertising Advertising 177

Prohibition

OCTOBER 25, 2022

billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact.

Strategy 71

Strategy Brand Branding B2C 71

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. In particular, expect to see more smaller affinity networks that meet both virtually and physically. The counter-trend to increased digital communications is the growing desire to meet in person.

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

OCTOBER 7, 2020

Short-Form Videos. Facebook recently announced its push to try to prioritize videos in their algorithm to promote more “ meaningful interactions. YouTube has also announced its plans for its version of a short-form video platform called Shorts. Here are four PR trends to consider for 2021: 1.

Trends 105

Trends YouTube Tourism Video 105

PR for Anyone

MAY 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Journalists are just people and by meeting them and building relationships and providing them with good stories, they will welcome you into their tribe. Are you good on video? PR FOR ANYONE.

YouTube 130

YouTube Video How To Pitching 130

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility.

Brand 83

Brand Branding Marketing Ethics 83

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps.

Software 133

Software Analytics Technology Video 133

Melissa Agnes

SEPTEMBER 30, 2014

I abide by this logic myself in trainings and workshops, meetings, brainstorm sessions, speaking engagements – you name it. Within this advertisement, Budweiser pulled on different heart strings than the ones we’re used to having pulled on for this particular message.

Communications 234

Communications Crisis Management Crisis Crisis Communications 234

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Konnect Agency

MAY 11, 2023

Known for its short-form videos, catchy challenges, and endless entertainment, TikTok has become a cultural phenomenon. Unlike platforms like TikTok with vertical video scrolling, Lemon8 sets itself apart by focusing on specific topics that resonate deeply with users. Lemon8 is a social media platform designed specifically for Gen Z.

Social Media 52

Social Media Agency Media Mobile 52

Cision

MAY 5, 2016

In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. Word-of-mouth marketing has been a proven business generator since the beginning of time.

Product Launch 120

Product Launch Meeting Advertising Advertising 120

ImPRessions - Crenshaw Communications

MARCH 27, 2018

The work involved in researching, vetting and submitting to annual conferences and meetings is real, and it takes diligence and follow-up. This includes the company website where links to video and slideshare are posted and regularly updated. Maximize exec speaking opportunities. Assign a dedicated staffer to manage conference work. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Social commerce revolves around meeting your customers right where they hang out.

Social Media 87

Social Media Media Mobile SEO 87

PR 20/20

MARCH 7, 2023

Core topics learned throughout this course include: Inbound basics Attracting strangers to your business Converting visitors Closing leads Delighting customers From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 hours, with a 50-question exam at the end.

Course 52

Course Marketing Analytics Google 52

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 252

Brand Branding YouTube Social Media 252

Flack's Revenge

JANUARY 10, 2019

In particular, expect to see smaller affinity networks that meet both virtually and physically. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Can the ship be righted? Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. It’s easier than ever to create video to complement an announcement or demonstrate a new product or service.

Publicity 256

Publicity Brand Branding Storytelling 256

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals.

Measurement 62

Measurement How To Comparison B2C 62

Prohibition

NOVEMBER 30, 2020

Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. Currently there are no advertising options available for Reels; you can’t pay to boost your Reels or buy a featured spot. What are Instagram reels?

Instagram 62

Instagram Social Media Fashion Media 62