Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners.

Marketing 106

Marketing Newspapers Print Local 106

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

MARCH 7, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This multifaceted economy highlights Israel’s significant role in shaping global trends in technology and business.

Print 104

Print Marketing Real Estate Automotive 104

Wadds Inc.

SEPTEMBER 7, 2023

These issues became less important between 2008 and 2022 because of the financial crash but are now among the top three strategic issues again. Lead and motivate public relations teams Excellent communication depends on advanced technology, media, and skilled practitioners – but also on diverse teams that foster collaboration and innovation.

Report 116

Report Publicity Study Analysis 116

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? The promise of continuity already has people cheering.

Leadership 69

Leadership Biotechnology Policies Local 69

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 190

Writing Communications Marketing B2B 190

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. We might live in an era of technological displacement and growing impersonalization, but when it comes to public relations strategy, the human element will only become more central.

Strategy 95

Strategy Publicity Media Video 95

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. The product is only available in the UK presently.

Software 121

Software Pitching Ethics Privacy 121

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 147

Brand Branding Reddit Pitching 147

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Wrap up This isn’t to say we aren’t acutely aware that the news industry continues to grapple with evolving media ecosystems, trust issues and financial troubles.

Media 102

Media Radio Print Newspapers 102

Critical Mention

JANUARY 29, 2021

billion by 2024. Consider a tech blogger promoting a protein shake, or a food blogger asking her followers to subscribe to a financial newsletter. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. billion in 2019 to USD 22.3 Naturally, businesses today can ill afford to ignore influencers. .

Brand 135

Brand Branding How To Radio 135

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. That recapitalization consisted of a $175 million note payable, due in February 2024, with interest rate alternatives of Prime Rate plus 8.5% Financial data published on the press release include: Revenue increased 1.6% 1) Israeli vendor builds CRM tool for PR. million; and.

Analytics 67

Analytics Report Technology Pitching 67

Maxim Behar

MARCH 14, 2024

Instead, I would focus on the new technologies in cinema because we watch certain films, admire them, and criticize them, but we don't realize to what extent artificial intelligence is behind them. That's why I like the present life - the year 2024. Against modern technologies. And not just financially.

Film 59

Film Industry Television Technology 59

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. They paused the program for 2023 but plan to resume in the new year (2024).

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects.

Survey 174

Survey Marketing B2B Study 174

Maxim Behar

APRIL 11, 2024

Host: So, what do we say to those who've left Bulgaria not because of the financial opportunities but because they don’t like the environment? It's absurd that in the midst of all this technological and societal revolution, our political system remains unchanged. Maxim: Not just Oktoberfest. The challenges we face now are far greater.

Television 59

Television System Interviews Travel 59

Practical Law Construction

JULY 29, 2020

While countries across Asia-Pacific have shown strong appetite for wind power, the risk of natural disasters, inadequate government support and the high costs of new technologies (both financially and in human resource requirements) mean they won’t all reach their potential.

Energy 52

Energy Construction Government Financial 52