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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Those who work in PR and media have seen a whirlwind 2023.

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3 Executive Communications Trends for 2024

Stern + Associates

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Here are some of our thoughts from this year.

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Recap of SXSW 2024: Navigating the Shifting Landscape of Tech, Marketing, and Leadership

5W PR

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

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Expert Strategies for Navigating 2024’s Election Uncertainties

Stern + Associates

TIME Magazine named 2024 “not just an election year. and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? It’s perhaps the election year.” As countries around the world – from the U.S.

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24 Marketing and PR Experts Share Insightful Advice for 2024

Garrett Public Relations

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

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Poll: Americans Wary of News Coverage on 2024 Elections

PRSay

You can download a copy of “Tackling Misinformation: The Communications Industry Unites” here. A new poll finds that about half of Americans (53%) say they’re extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election.

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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Here are a few predictions that PR pros should take note of as we enter February.

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