Shift Communications
FEBRUARY 1, 2022
Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. In 2022, following this traditional approach will directly undermine growth.
Sword and the Script
DECEMBER 21, 2021
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR.
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Communications Conversations
NOVEMBER 16, 2022
I definitely have more thoughts on the skills the social media pro of 2022 should have. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time.
Presspage
NOVEMBER 29, 2022
With the continuously growing expectations of the public, companies in aviation have now entered a new reality where more than ever they need their communications departments to take charge and protect their brand. They can often be faced with either having to handle multiple crises simultaneously or managing a so-called “ongoing” crisis.
Prohibition
OCTOBER 13, 2022
However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. Establish your brand voice through PR. Quality is key when it comes to PR.
Prohibition
DECEMBER 16, 2022
As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! Costa Coffee’s ‘Costa-Misation’. Starbucks’ ‘Every Table has a Story’.
Prohibition
OCTOBER 12, 2023
Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. Brew York, a specialist craft brewery based in York, faces this challenge head-on by creating a unique brand identity and utilising disruptive strategies.
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