2022 Branding Leadership Storytelling 
Shift Communications
FEBRUARY 1, 2022
Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. In 2022, following this traditional approach will directly undermine growth.
Sword and the Script
DECEMBER 21, 2021
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR.
Shift Communications
NOVEMBER 30, 2021
Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. Enter brand narrative. The right brand story seizes the imagination and positions customers and users to want to engage with the offer. See brand narrative as a business product.
Communications Conversations
NOVEMBER 16, 2022
I definitely have more thoughts on the skills the social media pro of 2022 should have. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time.
Landis PR
JANUARY 3, 2022
2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. I see two broad trends for 2022.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2021
As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. So how do you get the most out of the PR firm relationship? Set Clear Objectives And KPIs .
Stephen Waddington
DECEMBER 15, 2021
We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.
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