2022 Branding International Storytelling 
ImPRessions - Crenshaw Communications
DECEMBER 15, 2021
As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. So how do you get the most out of the PR firm relationship? Set Clear Objectives And KPIs .
wiredPRworks
MAY 23, 2022
To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. To date, I’ve written 373 posts about LinkedIn. OVER TO YOU.
Sword and the Script
SEPTEMBER 19, 2022
I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. Centralized role preferred. “43%
Contently - Strategy
JULY 22, 2021
Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.
wiredPRworks
APRIL 20, 2022
In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Storytelling success stories. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. What We Talked About on Growing Social New.
Wadds Inc.
JANUARY 16, 2023
Marc: With only little formal education and growing up in humble environments, Abraham Lincoln not only stands as a political giant in American history, but his ability to connect with audiences as a master storyteller and persuader are most worthy of our examination. It must be our branding promise and reputation as we serve others.
Burrelles Fresh Ideas
MAY 23, 2023
AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. The largest jump they saw was regarding hotel stays.
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