wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators. Trips abroad are also making a nice comeback from previous years impacted by the pandemic.

Travel 40

Travel Tourism Airlines Hotels 40

Shift Communications

NOVEMBER 30, 2021

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. Enter brand narrative. The right brand story seizes the imagination and positions customers and users to want to engage with the offer. See brand narrative as a business product.

Brand 97

Brand Branding Internal International 97

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort.

B2B 118

B2B Marketing Survey Software 118

Flatiron Communications

JULY 5, 2022

We have to make sure we're reporting on the things that are more relevant to people's lives…not Beltway chatter" – @AP 's @JuliePace @CollisionHQ #collision — Peter Himler (@PeterHimler) June 22, 2022. The post Collision’s Audacious Return to Toronto appeared first on Flatiron Communications.

Conference 36

Conference Journalism Web Comparison 36

Prohibition

NOVEMBER 21, 2022

The run up to Christmas is a key marketing period for most brands, but especially fashion brands. As people frantically look to find outfits for Christmas parties and festive get-togethers, or the perfect present to gift their family or friends, it’s crucial for fashion brands to try and cut through the noise.

Fashion 71

Fashion B2C Community Storytelling 71

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. I see two broad trends for 2022.

Trends 52

Trends Trade Shows Agency Communications 52

Mark My Words

MAY 3, 2022

It is blaming everything from the war in Ukraine to people sharing passwords for its 200,000 subscriber dip in the first quarter of 2022, but more alarmingly it sheepishly predicts a loss of two million more users by July, despite gaining over four times that amount in the final quarter of last year. When are they going to give back?

Film 60

Film Advertising Advertising Consumer 60

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale Global Communications founder Trevor C.

Local 133

Local Crisis Management Internal International 133

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128