Onclusive

FEBRUARY 15, 2024

Stronger campaign performance, a competitive edge, and increased brand health to name a few. These insights help brands understand what’s being said about them. Trend tracking with a social listening tool will ultimately inform your brand strategies and benefit you in numerous ways. Let’s delve more into this below.

Trends 195

Trends Marketing Analysis Leadership 195

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time.

Social Media 174

Social Media Media Analytics Data 174

PRSay

SEPTEMBER 6, 2022

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. 13 keynote address at ICON 2022 in Grapevine, Texas, Kay talked with PRsay about the power of confidence, the challenges of reaching younger news consumers and the importance of facts. The Saver Rate ends on Sept.

Journalism 148

Journalism Newspapers Policies Writing 148

Shift Communications

DECEMBER 9, 2021

We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But for the companies we most identity with or see a clear brand identity for, we likely do. Brands work tirelessly on social media to cultivate a loyal, connected audience. In some cases, no.

Social Media 113

Social Media Communications Media Leadership 113

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. Do good work, tell great stories.

Communications 87

Communications Conference Survey Corporate 87

wiredPRworks

JANUARY 13, 2022

What does it take to really crush sales quotas in 2022? In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. Clear goals will help define the PR strategy your agency will adopt.

Agency 310

Agency Measurement Meeting Reputation 310

Prohibition

OCTOBER 12, 2023

Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. Brew York, a specialist craft brewery based in York, faces this challenge head-on by creating a unique brand identity and utilising disruptive strategies.

Brand 71

Brand Branding Marketing Retail 71

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

wiredPRworks

MAY 23, 2022

To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. To date, I’ve written 373 posts about LinkedIn. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Stephen Waddington

MARCH 15, 2022

We've opened paid and funded applications for the second Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. Hard to pick a favourite week but learning from the strategy and measurement sessions with Anne Gregory and Richard Bagnall was useful to my work. Leanne Hughes.

Mobile 116

Mobile Meeting Course Ethics 116

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. Public relations is the bridge between stakeholders and organisations and it can make or break a brand. Communication is everywhere.

Mobile 142

Mobile Meeting Course LinkedIn 142

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. His leadership decisions have spilled even more.

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 82

Survey Corporate Communications Financial 82

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 129

Film Marketing Sports Hotels 129

Wadds Inc.

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. Public relations is the bridge between stakeholders and organisations and it can make or break a brand. Communication is everywhere.

Mobile 94

Mobile Meeting Course LinkedIn 94

Shift Communications

AUGUST 29, 2023

The AI PR landscape In December 2022, interest around generative AI exploded alongside ChatGPT’s release and quick adoption. Coverage shifted from ChatGPT (December 2022’s top topic) and general business education to real-world application and impact. The corporate leadership opportunity right now is big.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

SEPTEMBER 28, 2022

billion in 2022 and grow to $4.56 LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. it becomes an engine that compliments every other aspect of marketing and communications, including PR, search, brand, leadgen and sales enablement.

B2B 90

B2B Marketing LinkedIn Content Marketing 90

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics.

Meeting 196

Meeting Education Ethics Leadership 196

Stern + Associates

NOVEMBER 2, 2023

The purpose of marketing is to drive profitable, incremental growth,” explains Lecinski, winner of the Kellogg School of Management’s 2022 Outstanding Professor of the Year award. “To Previously, there wasn’t a framework for digital marketing strategies.

Marketing 62

Marketing Privacy Training Strategy 62

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. While you want to encourage their leadership, you definitely don’t want them getting poached!

Reputation 78

Reputation Insurance Insurance Employee 78

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. Leadership can also play a role here. Think about the numbers.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Best pillars include personal stories, employer branding, social responsibility and thought leadership.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

JULY 12, 2022

12% say competing go-to-market strategy or goals (KPIs). 13% say not following brand guidelines. 13% say not following brand guidelines. The full report is freely available without registration: State of Marketing and Sales Alignment 2022 survey. click image for better resolution). click image for better resolution).

B2B 98

B2B Marketing Survey Case Study 98

PRSay

DECEMBER 28, 2021

What strategy will work best for your brand? What data do you need to execute that strategy? Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1. Set aside the time you’ll need to develop and execute a successful strategy within the limits of the medium.

Marketing 210

Marketing Apparel Data Software 210

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Shift Communications

JANUARY 17, 2022

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. It’s a year for getting back to business and focusing on long-term positioning, strategy and growth. It’s a year for reassessing PR strategy. The year of empathy in PR strategy.

Strategy 178

Strategy Community Technology Consumer 178

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. The findings show the company has gender parity at leadership levels but has room for improvement in other areas such as ethnic diversity. million in revenue in Q1 2022 , “an increase of 23.1% I’m open to being proven wrong. Indeed, I’m hoping I am. earned $13.9

Software 86

Software Pitching Internal International 86

wiredPRworks

APRIL 20, 2022

In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies.

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

JUNE 12, 2018

However, like any live event, no matter how much you prepare, game strategy on or off the field doesn’t always go according to plan. These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. South Africa builders’ fatalities and mistreatment.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69