Agility PR Solutions

JANUARY 2, 2022

The post 3 essentials of a successful PR campaign strategy in 2022 appeared first on Agility PR Solutions. However, getting media coverage from a major publication, podcast, or TV program is not the easiest thing, especially if a company has a […].

Strategy 168

Strategy Company Publicity Media 168

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. In 2022, following this traditional approach will directly undermine growth.

Brand 135

Brand Branding Employee Case Study 135

PRSay

NOVEMBER 9, 2021

Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand. Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues. Listen to learn. Prepare and plan.

Crisis 195

Crisis Crisis Communications Crisis Management Training 195

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Agility PR Solutions

JULY 29, 2022

It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern.

Social Media 162

Social Media Small Business Media Strategy 162

Agility PR Solutions

MAY 19, 2022

Knowing what inspires the decision to back a brand necessitates knowing what inspires decisions in the first place. The post Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond appeared first on Agility PR Solutions. We’ll look at what social proof is […].

Strategy 92

Strategy Brand Branding Publicity 92

Communications Conversations

DECEMBER 9, 2021

Brands focused on using social to sell. So, with that backdrop, here are 3 reasons I think you might want to think long-and-hard about de-prioritizing engagements as part of our social media strategy in 2022: 1: People’s behaviors have changed on the primary social media networks. But since then, much has changed.

Social Media 169

Social Media Twitter Employee Trends 169

Onclusive

MARCH 9, 2023

Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day. When reviewing your communication strategy, consider… Whether you share comms about your gender pay gap and gender equity goals?

Internal 195

Internal International Brand Branding 195

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. minutes, it’s poised to be the top growing and engaged with platform in 2022.

Pinterest 78

Pinterest YouTube Social Media Trends 78

PRSay

SEPTEMBER 6, 2022

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. 13 keynote address at ICON 2022 in Grapevine, Texas, Kay talked with PRsay about the power of confidence, the challenges of reaching younger news consumers and the importance of facts. The Saver Rate ends on Sept.

Journalism 147

Journalism Newspapers Policies Writing 147

Shift Communications

JANUARY 12, 2022

Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. Dove brand campaign tackles digital distortion. Some of the key takeaways for 2022 brand campaigns? Explore new platforms.

Brand 88

Brand Branding Consumer Social Media 88

Communications Conversations

DECEMBER 2, 2021

, many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Yep, sales and leads are a primary focus on many, many brands. WAY too far. We all know that.

Strategy 106

Strategy B2C B2B Resources 106

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time.

Social Media 174

Social Media Media Analytics Data 174

Agility PR Solutions

JANUARY 9, 2022

New research from disruptive growth marketing agency 3Q Digital provides an in-depth analysis of the state of social commerce across the country, and contains key insights on the beliefs and motivations behind its integration into brands’ overall marketing strategies.

Industry 141

Industry Report Marketing Analysis 141

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. 2022 is set to be a year of consolidation for the news industry.

Report 122

Report Media Journalism Privacy 122

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.

Brand 85

Brand Branding Sports Chemicals 85

PRSay

NOVEMBER 13, 2022

If I don’t believe in it, I’m not going to back it up,” said Emmitt Smith of his personal brand. “It The NFL icon joined author and activist Gary McCollum in conversation at the opening keynote General Session of ICON 2022 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, today. It has to be authentic.”.

Film 174

Film Exercises Sports Leadership 174

Konnect Agency

NOVEMBER 23, 2021

It’s hard to believe that in the blink of an eye, we are already staring at 2022. At Konnect, we’ve grown accustomed to the fourth quarter craze and are well underway with 2022 planning for our clients. Read on for the trends we believe will be impactful for 2022. Nothing seems to ring more true than how quickly 2021 flew by!

Trends 119

Trends Publicity Communications Marketing 119

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 135

Brand Branding Nonprofit Government 135

Agility PR Solutions

JANUARY 10, 2022

As we begin a new year, every brand and business should adopt the resolution to become more data driven—as both a means to better target and serve clients and customers, and to streamline and optimize business strategies and operations.

Data 145

Data Leadership Report Strategy 145

Stern + Associates

MARCH 27, 2024

Though selling products and services, and maintaining good investor relations, are still paramount to any business, it’s important for those responsible for executive communications to recognize another area of increasingly critical importance: talent strategy. The current and future employee is now a key strategic audience.

Strategy 114

Strategy Communications Employee Groups 114

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. So, how are companies utilizing this new strategy? Data backs it up.

Video 148

Video Brand Branding Instagram 148

Communications Conversations

MAY 26, 2022

If you’re like most brands, it’s probably spend in content creation and ads. According to a recent report from Meltwater/Social Media Today, 61% say social listening is a key part of their social media marketing strategy. Clearly, many brands are minimizing community management as well. What am I talking about?

Social Media 143

Social Media Marketing Media Community 143

Prohibition

JANUARY 20, 2023

We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. A Rift to the Upside Down Stranger Things was the most watched show on Netflix in 2022, and the global activations ahead of the season four launch will definitely have helped with those ratings. A great example of how not to do PR.

Fashion 62

Fashion Apparel Instagram Social Media 62

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. Do good work, tell great stories.

Communications 86

Communications Survey Conference Corporate 86

Prohibition

DECEMBER 22, 2022

Working with fantastic brands. 2021 was a big year, working with household names such as Kurt Geiger, Fentimans, and Interflora – 2022 didn’t fall short either. 2022 saw us win 16 new clients and even more big names such as British Wool, Autoglym, and the University of Oxford. Here’s a quick round-up!

Case Study 62

Case Study Energy Creativity Agency 62

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app.

Brand 118

Brand Branding Video Social Media 118

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. Here we’ve summarised our top tips for brands when it comes to using TikTok to compliment a PR strategy. Top 5 luxury PR campaigns from 2022 so far .

Strategy 71

Strategy Brand Branding B2C 71

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Video 89

Video Strategy Marketing Instagram 89

wiredPRworks

JANUARY 13, 2022

What does it take to really crush sales quotas in 2022? In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 92

Brand Branding Instagram Video 92

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022. The main goal of social media marketing is to generate a dedicated audience for your brand.

Social Media 323

Social Media B2B Media Video 323

Prohibition

AUGUST 15, 2022

We are officially over half-way through 2022 – where is the time going! and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. — Steven Bartlett (@SteveBartlettSC) January 7, 2022. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Agility PR Solutions

AUGUST 7, 2022

Business expansion continues to become a more competitive process in 2022. With a growth plan in mind, expansion strategies in 2022 will largely center around all things digital. The post 3 web-focused components PR teams should add to their expansion strategy appeared first on Agility PR Solutions.

Web 85

Web Strategy Social Media Media 85

Axia PR

SEPTEMBER 4, 2022

September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy.

Brand 127

Brand Branding Reputation Creativity 127