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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience. How many “Great Resignation” stories did we see in 2021? Brand purpose has real purpose.

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9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. What about Twitch? LinkedIn video? Never fear!

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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10 lessons from 10 years of teaching social media

Karen Freberg

Happy 2021! As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class.

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A brief guide to short-form video for brands

NewsWhip

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. followers, it’s in the same viral sphere as Duolingo.

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4 key influencer marketing principles J-Lo forgot with her recent social media challenge

Communications Conversations

jlo (@JLo) January 24, 2021. Let’s just say it hasn’t exactly gone viral–at least not in a good way. The #LoveDontCostAThingChallenge STARTS NOW !!!! Can’t wait to see your renditions. pic.twitter.com/z1YQRS2gjx. — Yeah, that reaction you’re having. That was the internet’s reaction a week ago, too.

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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. million users in 2021. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base.

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