Agility PR Solutions

SEPTEMBER 1, 2021

Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). That’s why earlier in 2021, Agility PR Solutions surveyed over […]. The post Pitching the media: How do you measure up to global standards? Since March 2020, the pandemic has consumed headlines.

Pitching 141

Pitching Measurement Media Survey 141

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

DECEMBER 6, 2021

Since then, we have profiled over 125 reporters and journalists who cover the automotive, mobility, Detroit and Silicon Valley business beats for a broad collection of national, Detroit, automotive, commercial vehicle, tech and business media outlets. Below are the 10 most-viewed Meet the Media profiles of 2021: 1.

Meeting 82

Meeting Automotive Media Transportation 82

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. The company began developing the product in 2020 and went to market in 2021 with its predictive AI.

Software 85

Software Media Relations Pitching Media 85

Critical Mention

OCTOBER 7, 2020

Here are four PR trends to consider for 2021: 1. You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Many business units are having to relook at how they operate, PR and communications among them.

Trends 105

Trends YouTube Tourism Video 105

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

Landis PR

JANUARY 24, 2022

LCI worked on various fun campaigns in 2021, but the team wanted to highlight a few of our favorites throughout the year. Here are LCI’s top client projects from 2021: Polly: It’s never my first choice to move at lightning speed, but it’s sure nice when that ability to hustle pays off. The LCI team. By the LCI team. What a year!

Healthcare 52

Healthcare Video Pitching Examples 52

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But according to Muck Rack’s survey, nearly six out of 10 (57 percent) journalists prefer to be pitched on Mondays.

Pitching 191

Pitching Survey Report Social Media 191

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. TechCrunch 85%.

Study 167

Study Communications Survey Pitching 167

PRSay

MARCH 21, 2022

In the company’s January survey of 2,547 journalists, 44 percent agreed that the way companies shared information was outdated, down from 61 percent in 2021. This year, more journalists called their relationship with PR pros a “partnership,” but that proportion remained low (8 percent in 2022 vs. 6 percent in 2021).

Report 176

Report Survey Pitching Journalism 176

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Journalists respond to just 3.27% of pitches.

Creativity 96

Creativity Study Ethics Publicity 96

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. Some of the findings around social media stood out: 1.

Social Media 109

Social Media Report Survey Media 109

Agility PR Solutions

FEBRUARY 28, 2021

With a continuously growing number of media outlets cutting back on staff and even closing their doors, where do public relations and marketing folks go to pitch their brands? A February 2021 media update by the Poynter Institute reported that more than 400 media outlets in the 50 states and Puerto Rico […].

Media 175

Media Pitching Report Brand 175

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. To be sure, it was a good pitch, but so were the others.

Pitching 112

Pitching Media Relations Survey Advertising 112

Sword and the Script

AUGUST 20, 2021

During our session, Ned Lundquist , ABC, IABC Fellow, the editor and publisher of Ned’s Job of the Week (JOTW), and I will walk through “ The New Normal: Why PR is More Valuable than Ever ” based on data from our fourth annual JOTW Strategic Communications Survey for 2021. Create a winning pitch. Become a trusted resource.

Media 93

Media Survey Resources Pitching 93

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. PR is always evolving. Relationship building takes time. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Issues from 2021 to carry-over.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Source: Ragan Communications, Communications Benchmark Report 2021. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

MARCH 9, 2021

The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic. 4) How many customers do you have?

Software 146

Software Agency Pitching Analytics 146

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 89

Software Pitching Measurement Enterprise 89

PR Fuel

AUGUST 19, 2021

The worldwide public relations market is expected to register an annual compound growth rate of 10.2% And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. A pitch is, in most cases, sent via email.

How To 105

How To Media Pitching Report 105

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]. And wishing you success and health in 2021.

SEO 101

SEO Software Resources Newspapers 101

Solo PR Pro

DECEMBER 12, 2023

Clouds, fog and tears in Media Relations To say that the media landscape has changed is an understatement. According to Poynter, “The news sector has lost more jobs this year through November than it did in all of 2022 or 2021.” More than ever we need to have solid strategies and be clear in setting client expectations.

Policies 68

Policies Creativity Internal International 68

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. What advice do you have for PR people who want to pitch you? Can you tell us what types of stories, trends, or issues are on your radar now?

Meeting 92

Meeting Engineering Journalism Media 92

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. The price summarizing marketing statistics for 2021 was published earlier in the week.

Publicity 144

Publicity Survey Pitching Creativity 144

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Talkwalker adds podcast monitoring.

Tools 100

Tools Survey Pitching Analytics 100

Bianchi Biz Blog

MARCH 7, 2022

Heavy Duty Trucking’s October 2021 “ Driver Retention: Get Shippers on your Side ,” was my first cover story for HDT and I thought it was very successful in addressing major issues experienced by drivers, fleet managers and shippers. In 2021, at the Women in Trucking annual conference as managing editor of HDT. Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

Bianchi Biz Blog

OCTOBER 24, 2022

Neal Award for our December 2021 issue of Trucking by the Numbers. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. You can follow Cristina on social media here: Twitter.

Meeting 59

Meeting Automotive Transportation Newspapers 59

5W PR

DECEMBER 31, 2020

Today, public relations is a lot more about how this type of communication improves the client’s bottom line and a lot less about who or what’s being pitched to the press. Why Working With a Paid PR Media Strategy is the Best ROI for 2021. Measurable Key Performance Indicators (KPIs). The post Better ROI?

Media 88

Media Pitching Measurement Agency 88

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

Publicity 174

Publicity Leadership Corporate Agency 174