ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But according to Muck Rack’s survey, nearly six out of 10 (57 percent) journalists prefer to be pitched on Mondays.

Pitching 191

Pitching Survey Report Social Media 191

Landis PR

JANUARY 24, 2022

LCI worked on various fun campaigns in 2021, but the team wanted to highlight a few of our favorites throughout the year. Here are LCI’s top client projects from 2021: Polly: It’s never my first choice to move at lightning speed, but it’s sure nice when that ability to hustle pays off. The LCI team. By the LCI team. What a year!

Healthcare 52

Healthcare Video Pitching Examples 52

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We

Interviews 71

Interviews Skype Radio Pitching 71

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Record reporter responses .

Agency 170

Agency Media Software Pitching 170

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. What advice do you have for PR people who want to pitch you? Can you tell us what types of stories, trends, or issues are on your radar now?

Meeting 92

Meeting Engineering Journalism Media 92

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Welcome to 2021! These include a media database, online and broadcast monitoring, and “PitchPrefer” a feature that analyzes pitching preferences with AI. million in venture capital.

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Pitching YouTube Community Company 151

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

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Software Pitching Measurement Enterprise 89

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. A few weeks later that reporter responded to a new pitch I had sent. To be sure, it was a good pitch, but so were the others. In this case, I couldn’t get a reply from this reporter. But then something else happened.

Pitching 112

Pitching Media Relations Survey Advertising 112

Landis PR

MARCH 27, 2023

As Major League Baseball opens the season this week, we invited award-winning journalist, Susan Slusser to be interviewed for “Meet the Media.” She covered the Oakland Athletics for more than two decades, before she became the Giants beat writer in 2021. What advice do you have for PR people who want to pitch you?

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Meeting Sports Media Pitching 52

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

PR Fuel

AUGUST 19, 2021

It ensures that you only pitch your story to reporters with high chances of being interested. Be ready to answer critical questions such as what your business does and why you want media coverage in your pitch. Keep Your Pitch Clear and Straight to the Point. Note that the media pitch is your gateway to getting media coverage.

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How To Media Pitching Report 105

Solo PR Pro

JANUARY 18, 2022

And in 2021, she took full advantage of the freedom her self-employed lifestyle offers — Shirley and her 13-year-old son moved to Florence, Italy. “I She recalls going to an agency to interview for a different position, only to be told she was being put in for a job at Harpo. “I I said, ‘Harpo — isn’t that Oprah?’

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Sword and the Script

MAY 4, 2021

In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. G2 recognized Agility as a “momentum leader” for media monitoring in a Spring 2021 report. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”. Content picks.

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Tools Survey Pitching Analytics 100

Solo PR Pro

APRIL 27, 2021

If you think you’ve found the perfect client for your services and want to send them a pitch, or someone is contacting you directly to form a working relationship, it’s crucial to fully vet the opportunity before putting together a proposal. This post was originally published on September 18, 2012 and has been updated for 2021.

How To 110

How To Internal International Pitching 110

Bianchi Biz Blog

MARCH 7, 2022

Heavy Duty Trucking’s October 2021 “ Driver Retention: Get Shippers on your Side ,” was my first cover story for HDT and I thought it was very successful in addressing major issues experienced by drivers, fleet managers and shippers. In 2021, at the Women in Trucking annual conference as managing editor of HDT. Have a reason.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

OCTOBER 24, 2022

Neal Award for our December 2021 issue of Trucking by the Numbers. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. I am in constant awe of the stories these folks produce.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke. What can an organization do to keep its brand top-of-mind when there’s no news? The technique is newsjacking.

Case Study 52

Case Study Television Video Pitching 52

Konnect Agency

MARCH 7, 2022

ChocXO Chocolatier launched new product packaging and two new product skews in 2021 and teased the product on social to drum up awareness a few days before the official launch for purchase on the website. Once launched, the brand offered discounts and giveaways to keep the excitement drumming. Score an Exclusive Under Embargo.

Product Launch 59

Product Launch Agency Consumer Film 59

Konnect Agency

MARCH 7, 2022

ChocXO Chocolatier launched new product packaging and two new product skews in 2021 and teased the product on social to drum up awareness a few days before the official launch for purchase on the website. Once launched, the brand offered discounts and giveaways to keep the excitement drumming. Score an Exclusive Under Embargo.

Product Launch 52

Product Launch Agency Consumer Film 52

Bianchi Biz Blog

OCTOBER 4, 2021

We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award. What advice do you have for PR people that want to pitch you? James, a grand adventure that ran last year in Vintage Motorsports magazine. What story or stories are you most proud of? Email please! Any pet peeves with PR people?

Automotive 76

Automotive Meeting Engineering Media 76

Bianchi Biz Blog

FEBRUARY 21, 2022

After spending much of 2021 focused on the will-they-or-won’t-they issues of Biden’s infrastructure plan, we’re watching how that will be implemented across the U.S. — What advice do you have for PR people that want to pitch you? and how transportation companies will start seeing the benefits of repaired highways and bridges.

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Meeting Transportation Media Sports 94

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? If you are an insurance agent, this is a great time to pitch a story about this. We can get rid of 2021.

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Pitching Strategy Publicity Media 130

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. What advice do you have for PR people that want to pitch you?

Automotive 55

Automotive Meeting Report Media 55

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Does this process sound a little familiar?

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Wikipedia Resources Pitching Media Relations 97

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

PRSay

OCTOBER 8, 2021

I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. So, she interviewed people on her “TV show” and “went live” from a closet at the hackathon. And I see an opportunity to be more creative.”. But only two people tuned in — her mom and dad.

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Creativity Facebook Technology Employee 176

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. Wants: research, graphics and invites to interview experts.

Report 52

Report Trends Media Infographics 52

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. Wants: research, graphics and invites to interview experts.

Report 40

Report Trends Media Infographics 40

Sword and the Script

MAY 3, 2022

billion in 2021 . billion in 2021. The large vendors “enjoyed double-digit revenue growth in 2021 through a combination of organic growth and acquisitions, there were other notable market drivers,” the company said in a press release on the report. Muck Rack helps to connect pitches to coverage. to approximately $5.5

Software 100

Software Study Pitching Analysis 100

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

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Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 17, 2023

Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. Products: contact management, email distribution, pitch analytics. Comment: The company has pivoted from its original plan of compiling PR pitches into a single email digest for reporters (i.e. On the radar.

Technology 93

Technology Software Resources Pitching 93

Bianchi Biz Blog

JANUARY 9, 2023

It was approved in 2021. What advice do you have for PR people that want to pitch you? That said, just be prepared to talk about why the product or advancement your pitching is a benefit to human beings. What elements or characteristics do you look for in a story, and why?

Automotive 74

Automotive Groups Meeting Technology 74

Victorious PR

FEBRUARY 22, 2023

In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!) We will be dropping opportunities before anyone else has a chance to submit for them, putting YOU first in line for the golden stage!

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Publicity Video Pitching Google 52

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

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Pitching Writing Digital PR How To 164

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

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Google Data Government Social Media 119