PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news.

Journalism 187

Journalism Real Estate Survey Report 187

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Communications Conversations

DECEMBER 14, 2021

For as far back as I can remember (12 years now), there has been one consistent strategy when it comes to social media marketing: To drive traffic from social to our corporate blogs. vs. clicking over to a corporate web site for more information. We’ve become borderline horrible social media copywriters.

Corporate 60

Corporate Blogging SEO Social Media 60

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

Media 162

Media Fashion Television Radio 162

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . He has also been an integral part of every other major release in recent years. . “I

Analytics 78

Analytics Technology Instagram Leadership 78

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Move over media relations. Cancel culture continues on.

Trends 71

Trends Reputation Course Media Relations 71

PRSay

DECEMBER 3, 2021

Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. For firms like Greentarget, which help thought leaders express their points of view, a credible news media is crucial.

Journalism 156

Journalism Survey Ethics Report 156

Reputation Us

JULY 28, 2021

On Friday, July 30, 2021, Casey Boggs, president of ReputationUs , a reputation management and crisis mitigation firm, will present at PRSA Oregon’s annual CommCon on the topic, “Resilience Amid Crises is Critical in Building A Positive Corp. As Winston Churchill once famously advised, “Never let a good crisis go to waste.”

Reputation 78

Reputation Crisis Corporate Internal 78

Reputation Us

JULY 28, 2021

On Friday, July 30, 2021, Casey Boggs, president of ReputationUs , a reputation management and crisis mitigation firm, will present at PRSA Oregon’s annual CommCon on the topic, “Resilience Amid Crises is Critical in Building A Positive Corp. As Winston Churchill once famously advised, “Never let a good crisis go to waste.”

Reputation 78

Reputation Crisis Corporate Internal 78

Critical Mention

JUNE 8, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database. The new release adds “Cast & Crew” data to TV mentions, a first among earned media and media intelligence providers.

Industry 78

Industry Radio Media Analytics 78

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. The media relations struggle. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

AUGUST 1, 2022

(Right-click and open image in a new tab for higher resolution) The survey was conducted in partnership between Ned’s Job of the Week (JOTW), which is edited and published by Ned Lundquist , ABC, IABC Fellow, and Sword and the Script Media by yours truly. Michelle Garrett , PR consultant, Garrett Public Relations. When asked, “Why?”

Survey 132

Survey Communications Measurement Internal 132

Sword and the Script

MAY 3, 2022

billion in 2021 . While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. PR spending on media intelligence grows. billion in 2021. Social media monitoring, analysis and management services.

Software 101

Software Study Pitching Analysis 101

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 11, 2022

trillion in M&A transactions in 2021. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Kantar announces plans to sell KRI to STG in August of 2021. PRgloo is based out of London and bills itself as a “media relations platform.” This has fueled a smashing $5.8

Reputation 86

Reputation Technology Tools Data 86

Sword and the Script

DECEMBER 29, 2020

Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make?

SEO 102

SEO Software Resources Newspapers 102

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133

Local Crisis Management Internal International 133

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Doctor Spin

DECEMBER 20, 2023

2021, April 29). For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. They have previously offered re-targeting based on earned media audiences, which is rather novel.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

MARCH 7, 2023

Whenever you ride an elevator in a fancy corporate building, Captivate is one of the providers that serve up video content. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases. million in 2021. million in Q4 2021. million YoY.

Software 128

Software Analytics Technology Video 128

Sword and the Script

MARCH 22, 2022

The findings in the Gartner survey were reflected in a survey of 300 senior communications professionals published in June 2021 (88% report having 11 or more years of experience). The 2021 JOTW Strategic Communications Survey found in the wake of a tumultuous year, 80% agreed their organizations were placing a greater value on communications.

Survey 98

Survey Communications Employee Technology 98

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore.

Social Media 52

Social Media Trends B2C Media 52

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications. But this prediction, to paraphrase Mark Twain, has been greatly exaggerated.

Trends 117

Trends Communications Conference Leadership 117

Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. More social media content sets and engagement stats. More social media content sets and engagement stats.

Analytics 154

Analytics Google Radio Web 154

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Will you focus more on email marketing or will you shift to more social media campaigns? Plan Ahead for 2021. Focus on Client Communication. Have a Plan C, just in case.

Tourism 186

Tourism Radio Travel Social Media 186

Doctor Spin

DECEMBER 20, 2023

2021, April 29). For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR Linkedin.com. 4 Evans, L.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

APRIL 12, 2022

But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 90

Software Pitching Measurement Enterprise 90

Stephen Waddington

JULY 15, 2020

My hunch is that the 2021 survey will tell a different story. Social media – LinkedIn and Twitter in particular – are the most common platforms used to network professionally. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places.

Survey 159

Survey Policies Crisis Community 159

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. The media] may know something before you and your team know it. We need to plan for beyond 72 hours.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests.

Pitching 90

Pitching Report Software Survey 90

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today.

Ethics 80

Ethics Data Crisis Apparel 80

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Sword and the Script

JANUARY 19, 2021

In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Check out our services.].

Technology 170

Technology Publicity Software Pitching 170