Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Onclusive offers a proprietary media monitoring solution.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . It’s a great time to be at Critical Mention.”.

Analytics 78

Analytics Technology Instagram Leadership 78

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Move over media relations.

Trends 71

Trends Reputation Course Media Relations 71

Reputation Us

JULY 28, 2021

On Friday, July 30, 2021, Casey Boggs, president of ReputationUs , a reputation management and crisis mitigation firm, will present at PRSA Oregon’s annual CommCon on the topic, “Resilience Amid Crises is Critical in Building A Positive Corp. As Winston Churchill once famously advised, “Never let a good crisis go to waste.”

Reputation 78

Reputation Crisis Corporate Internal 78

Reputation Us

JULY 28, 2021

On Friday, July 30, 2021, Casey Boggs, president of ReputationUs , a reputation management and crisis mitigation firm, will present at PRSA Oregon’s annual CommCon on the topic, “Resilience Amid Crises is Critical in Building A Positive Corp. As Winston Churchill once famously advised, “Never let a good crisis go to waste.”

Reputation 78

Reputation Crisis Corporate Internal 78

PRSay

DECEMBER 3, 2021

In Greentarget’s “ Fake News 2021 ” report, 84 percent of journalists surveyed agreed that “fake news” — which we define as false information spread unwittingly (misinformation) or intentionally (disinformation) — is a factor that is delegitimizing traditional journalism and news sources. Photo credit: giodilo ].

Journalism 156

Journalism Survey Ethics Report 156

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. The media relations struggle. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey.

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. When asked, “Why?” FIR Network).

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

DECEMBER 29, 2020

Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make?

SEO 101

SEO Software Resources Newspapers 101

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

DECEMBER 21, 2021

Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MARCH 7, 2023

Whenever you ride an elevator in a fancy corporate building, Captivate is one of the providers that serve up video content. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases. million in 2021. million in Q4 2021. million YoY.

Software 126

Software Analytics Technology Video 126

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

Media 162

Media Fashion Television Radio 162

Sword and the Script

MARCH 22, 2022

The findings in the Gartner survey were reflected in a survey of 300 senior communications professionals published in June 2021 (88% report having 11 or more years of experience). The 2021 JOTW Strategic Communications Survey found in the wake of a tumultuous year, 80% agreed their organizations were placing a greater value on communications.

Survey 96

Survey Communications Employee Technology 96

Doctor Spin

DECEMBER 20, 2023

2021, April 29). For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR

Brand 52

Brand Branding eBook Resources 52

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

Trends 116

Trends Communications Conference Leadership 116

Stephen Waddington

JULY 15, 2020

My hunch is that the 2021 survey will tell a different story. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places. Employee engagement and the value that organisations deliver to the communities they serve will set the corporate agenda as we emerge from the crisis.

Survey 159

Survey Policies Crisis Community 159

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. And we’re going to do about half of that in 2021, and probably the remainder in 2022. We need to plan for beyond 72 hours.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Critical Mention

MARCH 23, 2021

With the addition of Google Analytics in reports, Critical Mention continues to expand its Earned Media Suite in an ongoing effort to provide clients with the most complete PR, communications and marketing tool on the market. More social media content sets and engagement stats.

Analytics 154

Analytics Google Radio Web 154

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. We look forward to continuing to grow the platform’s community of experts and journalists, as well as integrating it into our suite of public relations solutions.”.

Software 89

Software Pitching Measurement Enterprise 89

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Sword and the Script

JULY 6, 2021

In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. The service will no longer be available as of August 1st 2021 [sic].” Both are designed to apply marketing lead attribution techniques to media relations.

Pitching 89

Pitching Report Software Survey 89

Critical Mention

OCTOBER 15, 2020

Plan Ahead for 2021. Think about how your clients spend most of their time and figure out the best way to reach them. Monitoring which platforms your audiences are the most engaged on can help you stay one step ahead for the next year. .

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

MARCH 19, 2021

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Software 78

Software Energy Technology Internal 78

PRSay

AUGUST 30, 2022

In December 2021, Vishal Garg, CEO of Better.com, an online mortgage lender, called 900 of his employees together on a Zoom call. Garg came to represent accusations that corporations treat employees as expendable units. But such explanations, or talk of efficient cash flows, brings no solace to workers whose jobs have been eliminated.

Employee 86

Employee Real Estate Video Internal 86

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

JANUARY 19, 2021

In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. A related feature Muck Rack offers is the “relationship owner” designation. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Check out our services.]. Identifying backlinks.

Technology 169

Technology Publicity Software Pitching 169

Critical Mention

AUGUST 7, 2020

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage.

Tools 100

Tools Survey Pitching Analytics 100

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit. Author: Jim Bianchi.

Automotive 84

Automotive Agency Tourism Mobile 84

wiredPRworks

FEBRUARY 14, 2022

Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. An advocate and mentor for women in business, Barbara’s career path progressed from her start as a sales rep to a national sales manager to a corporate communications consultant to a digital marketing thought leader today.

Social Media 52

Social Media Trends B2C Media 52

Bianchi Biz Blog

JANUARY 21, 2021

Michael Scheuer, Senior Vice President Corporate Communications, sees the virtual exhibitor space as a tool that can be utilized to increase sales and attract new customers. “We Facing a persistent unsecure future in regard of in-person events and live meetings I assume requests will increase for 2021,” Kleiner believes.

Automotive 70

Automotive Training Travel Meeting 70

Doctor Spin

MAY 21, 2021

Corporate executives are sometimes scared of stirring up too much conflict for comfort, so your approach should always be strategically sound and well-researched before you start the fight. More and more brands are using these events to reinforce their brand story and put it into a broader context; this is called corporational determinism.

How To 52

How To Hotels Survey Employee 52

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JANUARY 11, 2022

trillion in M&A transactions in 2021. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Kantar announces plans to sell KRI to STG in August of 2021. PRgloo is based out of London and bills itself as a “media relations platform.” This has fueled a smashing $5.8

Reputation 85

Reputation Technology Tools Data 85