Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

JUNE 2, 2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Is your mind blown?

Social Media 151

Social Media Marketing Media System 151

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021. Almost the opposite.

Customer Service 158

Customer Service Social Media Marketing Media 158

Shift Communications

JANUARY 12, 2022

Let’s face it — 2021 was yet another roller coaster of a year. They also displayed a rich understanding of the gaming community. This past year, McDonald’s once again took social media by storm when they expanded their Famous Order Tray campaign. By Taylor Gallagher, Account Director, Consumer. Balvin, BTS and Mariah Carey.

Brand 88

Brand Branding Consumer Social Media 88

Solo PR Pro

NOVEMBER 24, 2020

There’s a whole community of like minded people you can lean on. How 5 solo PR pros are planning for 2021. Stephanie Driscoll, Principal, Blue Fog Communications. To plan for 2021, I am making sure I continue to be active on all social channels, most importantly LinkedIn. I started planning for 2021 in October.

Automotive 85

Automotive Nonprofit Training Corporate 85

Stephen Waddington

FEBRUARY 12, 2021

PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

PRSay

OCTOBER 21, 2021

19 at ICON 2021 , Radocchia discussed blockchain and decentralization as the future backbone for emergent technologies. Decentralizing technologies represent an evolution in thought,” she said during a conversation hosted by Brandi Boatner, manager, digital and advocacy communications, IBM. During a virtual keynote presentation on Oct.

System 78

System Government Local Technology 78

Solo PR Pro

JANUARY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros share their predictions for the PR industry in 2021. As we near the end of this year, there is a spotlight shining on communicators and our work. Here's to an illuminated 2021 and the future of our industry. Ben Finzel, President, RENEWPR.

Industry 79

Industry Print Ethics Internal 79

PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. To hopefully help answer these questions, here are our insights into the five key elements for a comms and marketing B-R-A-I-N in 2021. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ? So, what does that mean? N:onconformity.

Reputation 90

Reputation Creativity Employee Resources 90

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. The Coronavirus pandemic has left communications teams with more work but also stronger business relationships. click image for higher resolution).

Study 167

Study Communications Survey Pitching 167

PRSay

JANUARY 19, 2021

After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman’s 2021 Trust Barometer finds. Around the world, the majority of those surveyed said the news media was doing a poor job at being objective and non-partisan.

Government 157

Government Report Survey Media 157

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Which social media channels are on the rise? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Communications Conversations

MARCH 30, 2021

But the bigger issue here seems to be one that many brands are realizing lately–you’ve got a real angry, frustrated and polarized community of customers and fans out there. But, if you work in social media marketing for Krispy Kreme, you probably saw it coming. So, did Krispy Kreme see this firestorm coming? Hard to tell.

Brand 78

Brand Branding Social Media Crisis 78

Communications Conversations

JUNE 22, 2021

I loved the way he used social media, at the time, to connect with constituents. Like many in the golf community, I’ve followed Ashley via her Insta account for years. The post 8 “curiosity conversations” I’d love to have in 2021 first appeared on. 8 – Ashley Mayo, Golf.com.

Real Estate 88

Real Estate Local Meeting Sports 88

NewsWhip

SEPTEMBER 21, 2023

The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight.

Analytics 88

Analytics Media Crisis Insurance 88

ImPRessions - Crenshaw Communications

JULY 18, 2023

By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year. Or, is it a campaign to position a business as a caring member of the community?

Examples 293

Examples Consumer Software Analysis 293

Communications Conversations

JUNE 22, 2021

I loved the way he used social media, at the time, to connect with constituents. Like many in the golf community, I’ve followed Ashley via her Insta account for years. The post 8 “curiosity conversations” I’d love to have in 2021 first appeared on Arik Hanson. 8 – Ashley Mayo, Golf.com.

Real Estate 78

Real Estate Local Meeting Sports 78

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Earned Media & Media Relations. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Mark My Words

JUNE 29, 2020

This utopian idea has come to fruition a few times over the years, but in the post-Covid landscape a production will be as likely to take off without effective communications as the Miss Saigon chopper without a production team.

Media 60

Media Local Community Technology 60

Agility PR Solutions

OCTOBER 13, 2022

The metaverse is the newest buzzword in the world of technology, and it has taken the whole community by storm since last August 2021. It is deemed the future of the internet and social media, as it represents a futuristic approach to connectivity in the form of augmented and virtual realities. Aside from that, it […].

Community 87

Community Technology Social Media Media 87

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit? #1:

Social Media 104

Social Media Media LinkedIn Facebook 104

Karen Freberg

JANUARY 14, 2021

Happy 2021! As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. It relies heavily on online sources, such as reviews, social media, and online news and information.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Offleash

NOVEMBER 1, 2023

We took the master class in running business as an art form from Joanna, who retired in 2021 and remains our trusted advisor. In 2021, Offleash was named one of America’s Best PR Agencies by Forbes and has been recognized as an award-winning workplace by Fortune, Inc., “Just keep swimming” was (and remains) sound advice.

Skype 122

Skype LinkedIn Media Training Agency 122

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Neal Award for our December 2021 issue of Trucking by the Numbers. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Axia PR

APRIL 1, 2021

April 2021 – Use Emotional and Functional Marketing to Connect With Your Audience. We’ll look at strategies that help your team capitalize on all the action right alongside your brand’s community. March Madness is a time for brackets, upsets, and Cinderella stories.

Media 62

Media Community Strategy Marketing 62

Prohibition

OCTOBER 18, 2021

Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience. Why diversity is important when it comes to social media advertising. Consumers demand more diversity in social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Karen Freberg

DECEMBER 23, 2020

2020 has brought back social to social media. I think this was a big part of a change I saw this past year on social media. We saw people come to various platforms to not only create new ideas and content to be shared, but we saw people come together to be part of a community and talk. What is in store for the new year?

Social Media 78

Social Media Media Conference Community 78

NewsWhip

JANUARY 12, 2023

With the pace of the news cycle accelerating and audiences becoming more fragmented, communications professionals need access to faster, more detailed insights to help inform their engagement strategies. . Organizations must get a sense of the potential impact or reach a story on social media might have before it’s reached its apex.

Tools 78

Tools Communications Media Reputation 78

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 81

Meeting Automotive Media Transportation 81

wiredPRworks

MARCH 23, 2022

Looking for the future intersection of social media and podcasting? Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. and web 3.0. will have on the world. epodcaster. Brewing.Media. About Barbara Rozgonyi.

Web 119

Web Transportation Social Media Community 119

PRSay

JANUARY 15, 2021

and provides a platform for organizations to communicate their commitment to his fight for equity and freedom for all Americans. Organizations and individuals celebrate this observance by volunteering in communities as part of the MLK Day of Service. Martin Luther King Jr. While inspiring, that approach may fall flat this year.

Community 176

Community Policies Employee Blogging 176

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. Let’s discuss some key strategies for managing media relations as a crypto company and how public relations can help you build trust and credibility with your target audience.

Company 52

Company Real Estate Strategy Publicity 52

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Stephen Waddington

JULY 14, 2021

Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. Whether fuelled by social media or social protest, these conversations tend to start in a well-meaning way but quickly end up heated with opinions polarised.

Guidelines 171

Guidelines Ethics Study Community 171

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher.

Employee 201

Employee Community Leadership Enterprise 201