Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. — Aldi Stores UK (@AldiUK) April 16, 2021. FreeCuthbert.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

PRSay

OCTOBER 13, 2021

11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Philip Morris International has learned from faith traditions and institutions, Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

MaccaPR

JUNE 12, 2024

How can you build a powerhouse employer brand that transforms your company into an irresistible “Best Place To Work” magnet? How did the concept of Employer Branding accelerate so rapidly? The whole notion of employer branding is relatively new. And that was OK then, because it was all about brand recognition.

Interviews 62

Interviews Brand Branding Employee 62

The Hoffman Agency

JANUARY 26, 2022

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. Assuming ownership of these tasks — and greatly enjoying building out our brand to students and speakers — I realized it was time to reassess my own career path. By Hannah Harding, Account Coordinator .

Internal 36

Internal International Chemicals Fashion 36

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. Brand-to-brand collaboration.

Marketing 174

Marketing Employee Content Marketing Training 174

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. Next week, we’ll conclude our 2021 media monitoring vendor comparison with a discussion around product direction and customer support.

Tools 370

Tools Report Comparison Media 370

5W PR

NOVEMBER 9, 2020

That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Without a doubt, technology will shape PR careers in 2021. Being “old school” in the PR space won’t cut it in 2021. Going into 2021, public relations professionals will need to hone their people skills.

Publicity 88

Publicity Technology Industry Social Media 88

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

NewsWhip

DECEMBER 7, 2021

In 2021, public interest in Spotify Wrapped more than doubled compared to 2020, which was otherwise a record year. This eye-popping moment shows how the Wrapped feature has become even more successful, but it’s additionally notable because we’ve seen less engagement to most events overall in 2021. What’s different this year?

Instagram 78

Instagram Internal International Social Media 78

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. — Aldi Stores UK (@AldiUK) April 16, 2021. FreeCuthbert.

Crisis 62

Crisis Instagram Social Media Facebook 62

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. When in-person touchpoints were suddenly at a minimum, the strategic communicators stepped up and helped brands break-through the Zoom screen with the right word and at the right time to keep brands top-of-mind. Read on for their helpful tips.

Industry 79

Industry Print Ethics Internal 79

PRSay

JUNE 4, 2024

It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. And it does not act like the gay-friendly consumer brand that waves a Pride flag in June while running away from their record of advocacy in every other month of the year.

Government 209

Government Employee Insurance Insurance 209

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. One big opportunity with written content that many B2B brands overlook is strategic internal linking.

B2B 88

B2B Trends Publicity Engineering 88

PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. To hopefully help answer these questions, here are our insights into the five key elements for a comms and marketing B-R-A-I-N in 2021. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ? So, what does that mean?

Reputation 90

Reputation Creativity Employee Resources 90

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. July is Global Affairs Month at PRSA.

Local 133

Local Crisis Management Internal International 133

Critical Mention

JULY 13, 2021

Our clients have made it clear to us that Instagram is an important social channel for brand building, so in our continuing effort to provide our clients with all the features they need to be successful, we made releasing Instagram tracking a top priority,” explained Critical Mention President and CEO Don Yount.

Instagram 156

Instagram Industry Media Analytics 156

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As The post Video: Two 2021 Podcast Marketing PR Case Studies Show How to Get Results first appeared on My WordPress. View the podcast marketing PR press release. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As The post Video: Two 2021 Podcast Marketing PR Case Studies Show How to Get Results appeared first on wiredPRworks. View the podcast marketing PR press release. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. It absolutely is.

Ethics 74

Ethics Brand Branding Internal 74

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Buzzstream

JUNE 14, 2024

But ultimately, the goal is the same: to get high-authority links to boost rankings and brand awareness. As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. How Does Digital PR Help SEO?

Digital PR 62

Digital PR SEO Pitching Google 62

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The study was conducted from November 2019 to March 2021. It finds that the size, investment, and scope of a team is highly situational.

Corporate 135

Corporate Communications Public Affairs Resources 135

Onclusive

JANUARY 7, 2021

To kick off 2021, Onclusive is looking at the communications function through the executive lens while keeping the communications pro’s perspective in mind, and bringing it all together in our upcoming webinar, The Executive’s Guide to Building and Leading an Impactful Communications Department.

Communications 248

Communications Corporate Reputation Employee 248

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. But the way executives communicate and the channels they use are always evolving.

Trends 117

Trends Communications Conference Leadership 117

Reputation Us

SEPTEMBER 20, 2022

A year earlier, the 2021 Edelman Trust Barometer showed that 40 percent of customers stop doing businesses with brands they love if something happens to damage their trust in them. By the end of 2023, the International Data Corporation ?predicts?that Will your new CTO be prepared to work with your CRO to manage your reputation?

Reputation 78

Reputation Corporate Policies Ethics 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Today brand customers want an experience that is as frictionless as possible. This allows brands to tailor their internal IT infrastructure to suit their own needs instead of relying on a one-size-fits-all solution that may not deliver the best results or given them the flexibility they are looking for. A pause in consolidation?

Trends 182

Trends Privacy Technology Data 182

NewsWhip

FEBRUARY 1, 2022

We examine addressable opportunities to bring balance to internal and external communications. For the first NewsWhip Pulse episode of 2022, we discussed how internal and external communications are becoming one. NewsWhip CEO Paul Quigley welcomed a new guest to the show, Global CEO of Red Havas and Chairman of Havas PR, James Wright.

Communications 78

Communications Employee Internal International 78

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 155

Employee Crisis Reputation Creativity 155

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021.

Survey 81

Survey Corporate Communications Financial 81

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

Fashion 62

Fashion Brand Branding Case Study 62

PR Fuel

JANUARY 11, 2021

Welcome to 2021! If you’re looking to make 2021 your business’ best year, you need goals, too. Every business needs a clear-cut plan for internal and external communication. We hope that you are pumped and excited for 2021 just like we are. Are you ready for a new and improved year for your business?

Strategy 52

Strategy Groups Community Internal 52

PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Your brand and nonprofit can be that solution, but there’s a catch. More than 90% of a brand’s social mentions are from people not following the brand. Trolls will find you.

Communications 165

Communications Trends Nonprofit Radio 165

Buzzstream

NOVEMBER 10, 2020

Once you’ve nailed their name, a long-winded opener is unnecessary, but charging straight in with a line such as, ‘Here are some new products from [brand name], please find the imagery and prices attached’, can also be seen as rude or unprofessional. . Prove you understand the sector and topic. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164